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NEWS
WTA's 2021 survey reveals key consumer preferences for future wellness tourism and travel
POSTED 07 Oct 2021 . BY Megan Whitby
Findings showed respondents felt access to quiet spaces and nature were considered must-haves for their wellness travels Credit: Shutterstock/Maples Images

The importance of nature is an overwhelming theme and top priority for wellness travellers
– Anne DImon
The Wellness Tourism Association (WTA) has unveiled the 2021 installation of its Wellness Travel Consumer Survey to help the hospitality and leisure industry gain a clearer understanding of wellness-minded consumers’ priorities as they plan their post-pandemic travels.

With nearly 2,500 respondents from 52 countries and territories, the survey was designed to reveal what assets, amenities, activities and offerings are important or unimportant to consumers when planning their future wellness travels.

The top five offerings rated “extremely important” were as follows:
• A certified safe and clean hotel environment.
• A purified water system throughout the hotel.
• Access to fitness activities in nature.
• A hotel environment with sustainable and green practices in place.
• Guest rooms with an air filtration system to guarantee purified air.

The top ranking across the three main generational cohorts – Millennials, Gen X and Baby Boomers – was for hotels with “A certified safe and clean environment”.

The top five assets rated “not important at all” includes:
• Access to mental health professionals.
• Access to fitness trackers and apps that monitor things like heart rate in real-time.
• Access to nutritionists.
• Access to medical practitioners for one-on-one consultations or medical testing that could predict a predisposition to future medical issues.
• Access to other wellness practitioners.

The ranking was followed by an open-ended question; “What one thing not mentioned in the 16 items would be a wellness “Must Have” when you begin to travel again?”

The three of the top themes that emerged were:

• Safety in terms of physical safety, plus safety from exposure to Covid-19.
• Access to stillness and quiet spaces.
• Nature and the outdoors.

The survey also asked respondents to rank what might influence them most when it came to booking wellness travel over the next two years and the results were as gollows:
• Price.
• Flexibility (with bookings and cancellation policies).
• Trust (in the supplier).
• Destination Management (the manner in which local lawmakers have managed the pandemic).

“While the importance of nature has been an overwhelming theme and top priority for wellness travellers since we started conducting these surveys in 2018, we’re now seeing a dramatic increase in the demand for self-care as consumers are more proactive about their health than ever before,” said Anne Dimon, president and CEO of the WTA.

“On the heels of our first International Wellness Tourism Conference, we’re thrilled to announce the findings of our latest survey to provide insight as the industry recovers and wellness continues to be a front runner."

With the vast majority of respondents from North America, the demographics were split between 40 per cent of respondents aged 26 to 39 (Millennials); 25 per cent between the ages of 40 to 54 (Gen X); and 26 per cent between the ages of 55 to 74 (Baby Boomers).

A total of 64 per cent identified as female while 43 per cent reported that their annual income was US$75,000 (€64,865, £55,192).

A total of 84 per cent of respondents reported they participate in wellness activities when they travel, and 61 per cent reported that they’re currently planning a wellness vacation.

Methodology
The three-month online survey was administered between April-June 2021 by the WTA in collaboration with WTA research associate, Danny Kessler Ph.D., assistant professor at Dongseo University, International College in Busan, South Korea.

A white paper digging further into the analytics of the survey is currently in the works.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
WTA's 2021 survey reveals key consumer preferences for future wellness tourism and travel
POSTED 07 Oct 2021 . BY Megan Whitby
Findings showed respondents felt access to quiet spaces and nature were considered must-haves for their wellness travels Credit: Shutterstock/Maples Images
The importance of nature is an overwhelming theme and top priority for wellness travellers
– Anne DImon
The Wellness Tourism Association (WTA) has unveiled the 2021 installation of its Wellness Travel Consumer Survey to help the hospitality and leisure industry gain a clearer understanding of wellness-minded consumers’ priorities as they plan their post-pandemic travels.

With nearly 2,500 respondents from 52 countries and territories, the survey was designed to reveal what assets, amenities, activities and offerings are important or unimportant to consumers when planning their future wellness travels.

The top five offerings rated “extremely important” were as follows:
• A certified safe and clean hotel environment.
• A purified water system throughout the hotel.
• Access to fitness activities in nature.
• A hotel environment with sustainable and green practices in place.
• Guest rooms with an air filtration system to guarantee purified air.

The top ranking across the three main generational cohorts – Millennials, Gen X and Baby Boomers – was for hotels with “A certified safe and clean environment”.

The top five assets rated “not important at all” includes:
• Access to mental health professionals.
• Access to fitness trackers and apps that monitor things like heart rate in real-time.
• Access to nutritionists.
• Access to medical practitioners for one-on-one consultations or medical testing that could predict a predisposition to future medical issues.
• Access to other wellness practitioners.

The ranking was followed by an open-ended question; “What one thing not mentioned in the 16 items would be a wellness “Must Have” when you begin to travel again?”

The three of the top themes that emerged were:

• Safety in terms of physical safety, plus safety from exposure to Covid-19.
• Access to stillness and quiet spaces.
• Nature and the outdoors.

The survey also asked respondents to rank what might influence them most when it came to booking wellness travel over the next two years and the results were as gollows:
• Price.
• Flexibility (with bookings and cancellation policies).
• Trust (in the supplier).
• Destination Management (the manner in which local lawmakers have managed the pandemic).

“While the importance of nature has been an overwhelming theme and top priority for wellness travellers since we started conducting these surveys in 2018, we’re now seeing a dramatic increase in the demand for self-care as consumers are more proactive about their health than ever before,” said Anne Dimon, president and CEO of the WTA.

“On the heels of our first International Wellness Tourism Conference, we’re thrilled to announce the findings of our latest survey to provide insight as the industry recovers and wellness continues to be a front runner."

With the vast majority of respondents from North America, the demographics were split between 40 per cent of respondents aged 26 to 39 (Millennials); 25 per cent between the ages of 40 to 54 (Gen X); and 26 per cent between the ages of 55 to 74 (Baby Boomers).

A total of 64 per cent identified as female while 43 per cent reported that their annual income was US$75,000 (€64,865, £55,192).

A total of 84 per cent of respondents reported they participate in wellness activities when they travel, and 61 per cent reported that they’re currently planning a wellness vacation.

Methodology
The three-month online survey was administered between April-June 2021 by the WTA in collaboration with WTA research associate, Danny Kessler Ph.D., assistant professor at Dongseo University, International College in Busan, South Korea.

A white paper digging further into the analytics of the survey is currently in the works.
RELATED STORIES
Wellness Tourism Association aligns with World Wellness Weekend to appoint new ambassadors


The Wellness Tourism Association (WTA), is celebrating its fourth anniversary by striking up a partnership with World Wellness Weekend (WWW) – a global wellness event created to help people adopt healthier lifestyles.
Grand Hotel Tremezzo launches tree-hugging retreat to encourage healing within nature


Boutique hotel and spa The Grand Hotel Tremezzo on the South-West shores of Lake Como, Italy, has enhanced its wellness offering with the introduction of a new nature-orientated retreat.
MORE NEWS
Circadian Trust invests in wellness to support its NHS partnerships
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing across South Gloucestershire, UK. The initiative will see a £2.4m investment in its five Active Lifestyle Centres.
US named world’s largest wellness economy, reaching US$1.8 trillion valuation
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion.
Galgorm Resort gears up to host UK Aufguss Championships next week
UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the highly anticipated second annual UK Aufguss Championships.
Remedy Place to launch two new social wellness clubs annually as part of rollout strategy
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Immunocologie® Skincare

As a cancer survivor, I started Immunocologie to promote skin health, and to do that, I made sure ev [more...]
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+ More catalogues  

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+ More directory  
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22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
23-25 Apr 2024

ISPA Conference 2024

Phoenix Convention Center, Phoenix, United States
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
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