GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
NEWS
WTA's 2021 survey reveals key consumer preferences for future wellness tourism and travel
POSTED 07 Oct 2021 . BY Megan Whitby
Findings showed respondents felt access to quiet spaces and nature were considered must-haves for their wellness travels Credit: Shutterstock/Maples Images

The importance of nature is an overwhelming theme and top priority for wellness travellers
– Anne DImon
The Wellness Tourism Association (WTA) has unveiled the 2021 installation of its Wellness Travel Consumer Survey to help the hospitality and leisure industry gain a clearer understanding of wellness-minded consumers’ priorities as they plan their post-pandemic travels.

With nearly 2,500 respondents from 52 countries and territories, the survey was designed to reveal what assets, amenities, activities and offerings are important or unimportant to consumers when planning their future wellness travels.

The top five offerings rated “extremely important” were as follows:
• A certified safe and clean hotel environment.
• A purified water system throughout the hotel.
• Access to fitness activities in nature.
• A hotel environment with sustainable and green practices in place.
• Guest rooms with an air filtration system to guarantee purified air.

The top ranking across the three main generational cohorts – Millennials, Gen X and Baby Boomers – was for hotels with “A certified safe and clean environment”.

The top five assets rated “not important at all” includes:
• Access to mental health professionals.
• Access to fitness trackers and apps that monitor things like heart rate in real-time.
• Access to nutritionists.
• Access to medical practitioners for one-on-one consultations or medical testing that could predict a predisposition to future medical issues.
• Access to other wellness practitioners.

The ranking was followed by an open-ended question; “What one thing not mentioned in the 16 items would be a wellness “Must Have” when you begin to travel again?”

The three of the top themes that emerged were:

• Safety in terms of physical safety, plus safety from exposure to Covid-19.
• Access to stillness and quiet spaces.
• Nature and the outdoors.

The survey also asked respondents to rank what might influence them most when it came to booking wellness travel over the next two years and the results were as gollows:
• Price.
• Flexibility (with bookings and cancellation policies).
• Trust (in the supplier).
• Destination Management (the manner in which local lawmakers have managed the pandemic).

“While the importance of nature has been an overwhelming theme and top priority for wellness travellers since we started conducting these surveys in 2018, we’re now seeing a dramatic increase in the demand for self-care as consumers are more proactive about their health than ever before,” said Anne Dimon, president and CEO of the WTA.

“On the heels of our first International Wellness Tourism Conference, we’re thrilled to announce the findings of our latest survey to provide insight as the industry recovers and wellness continues to be a front runner."

With the vast majority of respondents from North America, the demographics were split between 40 per cent of respondents aged 26 to 39 (Millennials); 25 per cent between the ages of 40 to 54 (Gen X); and 26 per cent between the ages of 55 to 74 (Baby Boomers).

A total of 64 per cent identified as female while 43 per cent reported that their annual income was US$75,000 (€64,865, £55,192).

A total of 84 per cent of respondents reported they participate in wellness activities when they travel, and 61 per cent reported that they’re currently planning a wellness vacation.

Methodology
The three-month online survey was administered between April-June 2021 by the WTA in collaboration with WTA research associate, Danny Kessler Ph.D., assistant professor at Dongseo University, International College in Busan, South Korea.

A white paper digging further into the analytics of the survey is currently in the works.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Grand Hotel Tremezzo launches tree-hugging retreat to encourage healing within nature


Boutique hotel and spa The Grand Hotel Tremezzo on the South-West shores of Lake Como, Italy, has enhanced its wellness offering with the introduction of a new nature-orientated retreat.
Anne Dimon announces Wellness Tourism Association’s first International Wellness Tourism Conference


The Wellness Tourism Association (WTA) will host its inaugural International Wellness Tourism Conference at the Carillon Miami Wellness Resort, Florida, between 28-30 September 2021.
Time in nature acting as major driver for future wellness tourism, reveals WTA survey


The Wellness Tourism Association’s (WTA) recent survey results reveal that time in nature and improving mental health will be two of the biggest drivers for future wellness tourism.
Wellness Tourism Association reaches growth milestone


The Wellness Tourism Association (WTA) has broken the 100-member barrier, announcing it has partners and members in 21 countries.
MORE NEWS
The Spa Collaborative launches The Spa Strategy Success Mapper to help build and elevate spa businesses
Spa business development company The Spa Collaborative (TSC) has unveiled a new service called The Spa Strategy Success Mapper.
Fairmont Century Plaza’s 14,000sq ft spa opens to underpin hotel’s mission to become sanctuary for the health-conscious
Fairmont Spa Century Plaza is now open at the new Fairmont Century Plaza hotel, in Los Angeles, formerly home to the iconic crescent-shaped former Century Plaza Hotel.
ESPA designs holistic treatment series for One&Only and will plant at least one tree for every ritual booked
Luxury resort operator One&Only Resorts and international skincare and spa brand ESPA have partnered to bring new spa programming to select One&Only resorts.
Marriott innovating to relaunch two of its major hotel spa concepts, reveals Kenneth Ryan
Marriott’s global head of spa Kenneth Ryan has revealed the company is preparing two new major spa concepts for its St. Regis and W Hotels hospitality brands, during an exclusive interview with Spa Business.
+ More news   
LATEST JOBS
+ More jobs  

FEATURED SUPPLIERS

Living Earth Crafts: the first choice for world-class spas around the globe
Living Earth Crafts (LEC) is the world’s most recognised manufacturer of premium spa and wellness equipment. [more...]

Sothys’ Noctuelle night care line nourishes and renews the skin night after night
Lack of sleep, a busy schedule, pollution – every day the skin is subjected to a harsh ordeal. [more...]
+ More featured suppliers  
COMPANY PROFILES
Safe Space Lockers

We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

Pendex | Workout
Personalised workouts delivered. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

31 Oct - 03 Nov 2021

GSN Buyers Conference - Green Spa Network

Ojai Valley Inn & Spa, Ojai, United States
09 Nov 2021

We Work Well North America

Virtual, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
News   Products   Magazine
NEWS
WTA's 2021 survey reveals key consumer preferences for future wellness tourism and travel
POSTED 07 Oct 2021 . BY Megan Whitby
Findings showed respondents felt access to quiet spaces and nature were considered must-haves for their wellness travels Credit: Shutterstock/Maples Images
The importance of nature is an overwhelming theme and top priority for wellness travellers
– Anne DImon
The Wellness Tourism Association (WTA) has unveiled the 2021 installation of its Wellness Travel Consumer Survey to help the hospitality and leisure industry gain a clearer understanding of wellness-minded consumers’ priorities as they plan their post-pandemic travels.

With nearly 2,500 respondents from 52 countries and territories, the survey was designed to reveal what assets, amenities, activities and offerings are important or unimportant to consumers when planning their future wellness travels.

The top five offerings rated “extremely important” were as follows:
• A certified safe and clean hotel environment.
• A purified water system throughout the hotel.
• Access to fitness activities in nature.
• A hotel environment with sustainable and green practices in place.
• Guest rooms with an air filtration system to guarantee purified air.

The top ranking across the three main generational cohorts – Millennials, Gen X and Baby Boomers – was for hotels with “A certified safe and clean environment”.

The top five assets rated “not important at all” includes:
• Access to mental health professionals.
• Access to fitness trackers and apps that monitor things like heart rate in real-time.
• Access to nutritionists.
• Access to medical practitioners for one-on-one consultations or medical testing that could predict a predisposition to future medical issues.
• Access to other wellness practitioners.

The ranking was followed by an open-ended question; “What one thing not mentioned in the 16 items would be a wellness “Must Have” when you begin to travel again?”

The three of the top themes that emerged were:

• Safety in terms of physical safety, plus safety from exposure to Covid-19.
• Access to stillness and quiet spaces.
• Nature and the outdoors.

The survey also asked respondents to rank what might influence them most when it came to booking wellness travel over the next two years and the results were as gollows:
• Price.
• Flexibility (with bookings and cancellation policies).
• Trust (in the supplier).
• Destination Management (the manner in which local lawmakers have managed the pandemic).

“While the importance of nature has been an overwhelming theme and top priority for wellness travellers since we started conducting these surveys in 2018, we’re now seeing a dramatic increase in the demand for self-care as consumers are more proactive about their health than ever before,” said Anne Dimon, president and CEO of the WTA.

“On the heels of our first International Wellness Tourism Conference, we’re thrilled to announce the findings of our latest survey to provide insight as the industry recovers and wellness continues to be a front runner."

With the vast majority of respondents from North America, the demographics were split between 40 per cent of respondents aged 26 to 39 (Millennials); 25 per cent between the ages of 40 to 54 (Gen X); and 26 per cent between the ages of 55 to 74 (Baby Boomers).

A total of 64 per cent identified as female while 43 per cent reported that their annual income was US$75,000 (€64,865, £55,192).

A total of 84 per cent of respondents reported they participate in wellness activities when they travel, and 61 per cent reported that they’re currently planning a wellness vacation.

Methodology
The three-month online survey was administered between April-June 2021 by the WTA in collaboration with WTA research associate, Danny Kessler Ph.D., assistant professor at Dongseo University, International College in Busan, South Korea.

A white paper digging further into the analytics of the survey is currently in the works.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Grand Hotel Tremezzo launches tree-hugging retreat to encourage healing within nature


Boutique hotel and spa The Grand Hotel Tremezzo on the South-West shores of Lake Como, Italy, has enhanced its wellness offering with the introduction of a new nature-orientated retreat.
Anne Dimon announces Wellness Tourism Association’s first International Wellness Tourism Conference


The Wellness Tourism Association (WTA) will host its inaugural International Wellness Tourism Conference at the Carillon Miami Wellness Resort, Florida, between 28-30 September 2021.
Time in nature acting as major driver for future wellness tourism, reveals WTA survey


The Wellness Tourism Association’s (WTA) recent survey results reveal that time in nature and improving mental health will be two of the biggest drivers for future wellness tourism.
Wellness Tourism Association reaches growth milestone


The Wellness Tourism Association (WTA) has broken the 100-member barrier, announcing it has partners and members in 21 countries.
MORE NEWS
The Spa Collaborative launches The Spa Strategy Success Mapper to help build and elevate spa businesses
Spa business development company The Spa Collaborative (TSC) has unveiled a new service called The Spa Strategy Success Mapper.
Fairmont Century Plaza’s 14,000sq ft spa opens to underpin hotel’s mission to become sanctuary for the health-conscious
Fairmont Spa Century Plaza is now open at the new Fairmont Century Plaza hotel, in Los Angeles, formerly home to the iconic crescent-shaped former Century Plaza Hotel.
ESPA designs holistic treatment series for One&Only and will plant at least one tree for every ritual booked
Luxury resort operator One&Only Resorts and international skincare and spa brand ESPA have partnered to bring new spa programming to select One&Only resorts.
Marriott innovating to relaunch two of its major hotel spa concepts, reveals Kenneth Ryan
Marriott’s global head of spa Kenneth Ryan has revealed the company is preparing two new major spa concepts for its St. Regis and W Hotels hospitality brands, during an exclusive interview with Spa Business.
2021 World Spa and Wellness Award winners announced
The winners of the World Spa and Wellness (WSW) Awards have been crowned as part of the official 2021 WSW Conference, hosted on 17 and 18 October at Excel Centre in London.
Virtual Healing Summit to explore how to heal the self, the community and the earth
Anne Biging and Dr Elisabeth Ixmeier, founders of Healing Hotels of the World and the Healing Summit, are gathering activists, scientists and inspired leaders to host a virtual Healing Summit event on 23 October.
+ More news   
 
FEATURED SUPPLIERS

Living Earth Crafts: the first choice for world-class spas around the globe
Living Earth Crafts (LEC) is the world’s most recognised manufacturer of premium spa and wellness equipment. [more...]

Sothys’ Noctuelle night care line nourishes and renews the skin night after night
Lack of sleep, a busy schedule, pollution – every day the skin is subjected to a harsh ordeal. [more...]
+ More featured suppliers  
COMPANY PROFILES
Safe Space Lockers

We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Pendex | Workout
Personalised workouts delivered. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

31 Oct - 03 Nov 2021

GSN Buyers Conference - Green Spa Network

Ojai Valley Inn & Spa, Ojai, United States
09 Nov 2021

We Work Well North America

Virtual, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS