A new initiative that aims to make English the international language for the spa industry is to be launched at the business-to-business event World Travel Market (WTM) at ExCel in London, UK, from 12-15 November.

The language initiative is being spearheaded by Robert Czik, managing director of spa product manufacturer SpaFind.

Czik will be unveiling details of a new spa training college which is being established in Kent, UK as a joint project between SpaFind and the Bell International Language School, working in partnership with the British International Spa Association (BISA).

Czik said: “The plan is to get international spa operators to send their therapists to the UK to improve their technique and learn specialist spa-based English.”

The WTM event’s focus on spa, health and wellness, in association with BISA and the Spa Research Fellowship, will also incorporate free seminars, and information stand, a spa listing booklet and activities from exhibitors.

This will include the Israeli Government Tourist Office (IGTO), which will link up with Ahava Essential Dead Sea Treatments to bring delegates the benefits of the Dead Sea. Visitors will be able to book facials and spa treatments at the IGTO stand.