Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Warwick Castle set for 80-bed hotel as Merlin submits 10-year masterplan
POSTED 03 Oct 2017 . BY Tom Anstey
Merlin's masterplan for Warwick Castle includes restoration of towers, ramparts and walls Credit: Shutterstock.com
Merlin Entertainments has revealed its vision for an 80-bedroom hotel at Warwick Castle as part of its long-term masterplan.

The proposals, which have been submitted to the district council and will be developed over the next five to 10 years, outline developments which seek to “balance commercial interests alongside ongoing heritage restoration”.

Nick Blofeld, divisional director at Warwick Castle, told Attractions Management: “Our masterplan contains a wide range of proposals which we believe could continue to help us sympathetically enhance our offering.

“All of the ideas proposed, including a possible hotel, remain at the feasibility stage, subject to further research and discussions with a broad range of internal and external stakeholders.”

In the plan, a small lodge housing 60 to 80 bedrooms will be erected within castle grounds, while there are also proposals to renovate bedrooms in one of the castle’s towers, turning them into luxury suites for overnight stays. Merlin says that Porters Lodge – a vacant part of the castle, may be suitable for renovation as guest accommodation.

The organisation wants to extend the life of its glamping site, which has proved successful in the four years it has been operational. The proposal seeks approval to operate the site for an additional five years, but with a smaller footprint with fewer tents.

In addition to new and enhanced accommodation options, improvements to the visitor experience are planned too. These include a new restaurant with a covered deck offering views of the Castle’s East Front, the River Avon and its island; improved accessibility for disabled visitors; and a redevelopment of the courtyard shop.

A playground close to the castle’s stables and carpark is also in need of an upgrade, with consideration being given to whether it is renovated as a new playground or a building providing undercover facilities.

In terms of heritage restoration, the masterplan addresses a number of areas needing work, including masonry repairs to the towers and ramparts, east and west wings, mound curtain walls, perimeter walls and south front. Restoration work will also be carried out on the castle’s conservatory windows.

The plans have raised contention locally, with some residents arguing that the historic castle, originally built by William the Conqueror in 1068, is being turned into a “Disneyland-like” site. The Warwick Society – a civic group representing the town’s people – said that work would have to be done “very carefully” so as not to damage the castle and its grounds.
RELATED STORIES
  Legoland Florida gives 20,000 tickets to kids affected by Hurricane Irma


Merlin’s Legoland resort in Florida is donating 20,000 tickets to children in the state affected by Hurricane Irma, representing the largest ticket giveaway in the park’s history.
  Merlin introducing undersea adventure to Legoland California in 2018


Merlin Entertainments is bringing a new type of visitor attraction to its Legoland theme park in California next year, with the introduction of an undersea submarine adventure travelling through a 300,000-gallon aquarium.
  Expansion for Legoland Windsor on the cards after Merlin submits 2024 masterplan


Merlin Entertainments is planning a grand expansion of Legoland Windsor, after the operator filed a planning application to include new attractions and accommodation as part of an eight-year masterplan to develop the UK theme park.
  Legoland performs for Merlin, but UK attractions struggle following terror attacks


New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
+ More news   

FEATURED SUPPLIERS

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]
+ More featured suppliers  
COMPANY PROFILES
Life Fitness/Hammer Strength

Life Fitness / Hammer Strength works with some of the world’s most recognised hospitality brands, su [more...]
Promet Spa Design and Build

Mehmet Kabas established Promet in 1993, and Aysegul Sungur joined the company the same year. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Warwick Castle set for 80-bed hotel as Merlin submits 10-year masterplan
POSTED 03 Oct 2017 . BY Tom Anstey
Merlin's masterplan for Warwick Castle includes restoration of towers, ramparts and walls Credit: Shutterstock.com
Merlin Entertainments has revealed its vision for an 80-bedroom hotel at Warwick Castle as part of its long-term masterplan.

The proposals, which have been submitted to the district council and will be developed over the next five to 10 years, outline developments which seek to “balance commercial interests alongside ongoing heritage restoration”.

Nick Blofeld, divisional director at Warwick Castle, told Attractions Management: “Our masterplan contains a wide range of proposals which we believe could continue to help us sympathetically enhance our offering.

“All of the ideas proposed, including a possible hotel, remain at the feasibility stage, subject to further research and discussions with a broad range of internal and external stakeholders.”

In the plan, a small lodge housing 60 to 80 bedrooms will be erected within castle grounds, while there are also proposals to renovate bedrooms in one of the castle’s towers, turning them into luxury suites for overnight stays. Merlin says that Porters Lodge – a vacant part of the castle, may be suitable for renovation as guest accommodation.

The organisation wants to extend the life of its glamping site, which has proved successful in the four years it has been operational. The proposal seeks approval to operate the site for an additional five years, but with a smaller footprint with fewer tents.

In addition to new and enhanced accommodation options, improvements to the visitor experience are planned too. These include a new restaurant with a covered deck offering views of the Castle’s East Front, the River Avon and its island; improved accessibility for disabled visitors; and a redevelopment of the courtyard shop.

A playground close to the castle’s stables and carpark is also in need of an upgrade, with consideration being given to whether it is renovated as a new playground or a building providing undercover facilities.

In terms of heritage restoration, the masterplan addresses a number of areas needing work, including masonry repairs to the towers and ramparts, east and west wings, mound curtain walls, perimeter walls and south front. Restoration work will also be carried out on the castle’s conservatory windows.

The plans have raised contention locally, with some residents arguing that the historic castle, originally built by William the Conqueror in 1068, is being turned into a “Disneyland-like” site. The Warwick Society – a civic group representing the town’s people – said that work would have to be done “very carefully” so as not to damage the castle and its grounds.
RELATED STORIES
Legoland Florida gives 20,000 tickets to kids affected by Hurricane Irma


Merlin’s Legoland resort in Florida is donating 20,000 tickets to children in the state affected by Hurricane Irma, representing the largest ticket giveaway in the park’s history.
Merlin introducing undersea adventure to Legoland California in 2018


Merlin Entertainments is bringing a new type of visitor attraction to its Legoland theme park in California next year, with the introduction of an undersea submarine adventure travelling through a 300,000-gallon aquarium.
Expansion for Legoland Windsor on the cards after Merlin submits 2024 masterplan


Merlin Entertainments is planning a grand expansion of Legoland Windsor, after the operator filed a planning application to include new attractions and accommodation as part of an eight-year masterplan to develop the UK theme park.
Legoland performs for Merlin, but UK attractions struggle following terror attacks


New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
+ More news   
 
FEATURED SUPPLIERS

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]
+ More featured suppliers  
COMPANY PROFILES
Life Fitness/Hammer Strength

Life Fitness / Hammer Strength works with some of the world’s most recognised hospitality brands, su [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS