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NEWS
Active populations vital for successful cities: study
POSTED 10 Jun 2015 . BY Jak Phillips
The University of California study showed areas that foster physical activity enjoy notable economic benefits Credit: Shutterstock.com
New research has reinforced the long-held view that cities which strive to promote physical activity gain a significant economic advantage.

The findings, presented this week at an Active Cities Summit in Bristol, show that investing in parks and green spaces, removing the barriers to active commuting and encouraging exercise in schools and offices can pay sizeable dividends.

The University of California study – which was commissioned by Nike and UK charity Sustrans – showed areas which foster physical activity enjoy economic benefits such as higher retail revenues plus lower healthcare and crime costs. The report based its results on more than 500 findings from studies in 17 nations.

"We hope this research will open the eyes of government leaders to the many important benefits of designing cities to support active living," said co-author Chad Spoon from Active Living Research at the University of California.

"This includes economic benefits of increased home value, greater retail activity, reduced healthcare costs and improved productivity.

"A city's ability to compete depends on an active population," he added. "The research on this is clear – it shows how an active city can be a low-cost, high-return investment."

The report’s recommendations for redesigning environments to promote physical activity chime with a recent opinion piece from Health Club Management editor Kate Cracknell, which called for policymakers to embrace positive changes that embed activity into our daily lives.
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EuropeActive has signed an “historic memorandum of co-operation” with UNI-Europa and the European Association of Sport Employers (EASE) to advance the position of social dialogue for the European fitness sector.
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The country may be facing a physical inactivity crisis, but there is at least some cause for cheer(s) for the health and fitness sector: Brits are almost twice as likely to exercise than go the pub.
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News   Products   Magazine   Subscribe
NEWS
Active populations vital for successful cities: study
POSTED 10 Jun 2015 . BY Jak Phillips
The University of California study showed areas that foster physical activity enjoy notable economic benefits Credit: Shutterstock.com
New research has reinforced the long-held view that cities which strive to promote physical activity gain a significant economic advantage.

The findings, presented this week at an Active Cities Summit in Bristol, show that investing in parks and green spaces, removing the barriers to active commuting and encouraging exercise in schools and offices can pay sizeable dividends.

The University of California study – which was commissioned by Nike and UK charity Sustrans – showed areas which foster physical activity enjoy economic benefits such as higher retail revenues plus lower healthcare and crime costs. The report based its results on more than 500 findings from studies in 17 nations.

"We hope this research will open the eyes of government leaders to the many important benefits of designing cities to support active living," said co-author Chad Spoon from Active Living Research at the University of California.

"This includes economic benefits of increased home value, greater retail activity, reduced healthcare costs and improved productivity.

"A city's ability to compete depends on an active population," he added. "The research on this is clear – it shows how an active city can be a low-cost, high-return investment."

The report’s recommendations for redesigning environments to promote physical activity chime with a recent opinion piece from Health Club Management editor Kate Cracknell, which called for policymakers to embrace positive changes that embed activity into our daily lives.
RELATED STORIES
£36m Huddersfield Leisure Centre springs into action


A new £36m leisure centre has opened in Huddersfield boasting a wealth of exercise and play facilities. The centre replaces the ageing Huddersfield Sports Centre, which has now closed.
EuropeActive pushes exercise envelope with ‘historic’ co-operation pledge


EuropeActive has signed an “historic memorandum of co-operation” with UNI-Europa and the European Association of Sport Employers (EASE) to advance the position of social dialogue for the European fitness sector.
Brits ‘twice as likely’ to workout than go to the pub


The country may be facing a physical inactivity crisis, but there is at least some cause for cheer(s) for the health and fitness sector: Brits are almost twice as likely to exercise than go the pub.
MORE NEWS
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Healing sanctuary Tulah Clinical Wellness opens in Kerala
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Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]

Introducing Silent Loads: Wildsmith’s newest advancement in personalised wellbeing
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa guests with precision and depth. [more...]
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+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS