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NEWS
Webinar roundup: insights from hospitality and health tourism
POSTED 27 May 2020 . BY Lisa Starr
Global tourism has come to a standstill following the outbreak of the Coronavirus pandemic and the consequent travel restrictions that have been enforced to limit the virus from spreading
With the hospitality and health tourism sectors being closely linked to spa and wellness, Lisa Starr hops onto three of the latest webinars and picks out the points which resonate with wellbeing operators.

International Luxury Hotel Association’s ‘Reopening and recovery of luxury hotels’
Moderator: Chelsey Leffet, SVP, HVS. Panellists: Prem Devadas, president, Salamander; RomyBhojwani, head of hospitality asset management, Brookfield; Jeff David, president, Fitler Club

Salamander’s Devadas said that four out of its five luxury hotels in the US are true drive
destinations, so that’s where it’s spending marketing dollars. It’s Florida location opened week
commencing 11 May and had already hit its reservation target of 50 per cent, based on distancing requirements.

Fitler Club’s David noted that it’s important to be able to mobilise teams quickly. “Your governor
may announce that you can reopen in a week, so you almost have to be on stand-by.” By now,
most businesses should have used the lockdown time to rexamine spending and restructure as
needed. Be frugal, flexible, persistent and offer limited options until operations are in full force
again.

When it comes to the spa, Devadas shared that Salamander’s services were typically booked
weeks in advance, which can’t happen now. The ability to book spa rooms will probably vary
based on hotel occupancy at the moment. It’s opening the spa at its Florida site one week later
than the resort, but demand is already high, and it’s already booked out for its capacity until the
end of May.

In terms of reopening costs, all panellists said those are not as high as initial opening
expenditures, partially helped by keeping some staff furloughed. However, a lot of resources are
being put into more and different types of training post-pandemic, such as safety issues. And at a luxury level, everything needs to be high quality and consistent – masks and their packaging for example. Bhojwani from Brookfields noted that customers will get used to contactless check-in and keyless entry, and will want it, which may create higher IT costs.

On the housekeeping side, Bhojwani believes much will change and that these services will no
longer be provided during a stayover (except upon request). A deeper clean will be required at
checkout instead but even after this, he sees a potential to save up to 35 per cent in labour costs.

He also sees a big opportunity to better control F&B costs by offering pre-ordered meals, selected in advance and delivered by table service, over buffets.

On probably the most impactful topic, all three said they did not foresee discounting of rates.
They will still be giving the ‘experience’ that guests expect, and there will be added costs of PPE.
Bhojwani added: “Our cost structure has gone up, but value has to be shown and the customer
will pay.”

Watch the full session here.

Cornell University’s ‘Hotel transactions in a post-COVID world’
Moderator: Crocker H Liu, Cornell professor of hospitality financial management. Panellists: Nolan Hecht of Square Mile; Seth Singerman of Singerman Real Estate; Arthur Adler of Adler Hotel Advisors; and Lanhee Yung of Starwood Capital

This group of investment managers held a focused discussion of the near-term outlook for the
buying and selling of hotel properties. Yung, of Starwood Capital, which owns 540 hotels, shared her optimism that hotel pricing will be back to pre-virus levels later this year, while at the other end of the spectrum, Singerman had a different viewpoint. Depending on the asset class, he thinks it will be four or five years until hotels are back to 2019 RevPAR, and five or six years until the cash flows return, although he hopes for better. Adler commented that the hotel industry has never seen anything like this, but is extremely resilient.

Square Mile’s Hecht believes that property pricing now will be 30-40 per cent off of 2019 value.
Singerman said pre-COVID valuations were elevated, and this will all reset, with a different
quality of return profile. Yung added that since the end of March, the US has lost 5.5 per cent of
GDP, and everyday businesses remain closed, another 10 basis points is lost, which annualises to about 40 per cent. “Buyers are looking at these discounts, and sellers are thinking 10-15 per cent, so there’s a wide-spread that needs to come together.”

Use this link to listen to the debate.

‘Health tourism in crisis: the road ahead’ by Stackpole & Associates and Health Tourism Worldwide
Speakers: Irving Stackpole of Stackpole & Associates; and Laszlo Puczko of Health Tourism Worldwide

Puczko from Health Tourism Worldwide shared his view of how the demand for health tourism
will evolve saying that approximately 80 per cent of what consumers are looking for is voluntary, such as relaxation and spirituality, and the remaining 20 per cent is prescribed or necessary, and includes medical therapy, rehabilitation, and potentially life-saving procedures.

Stackpole focused on the relationship between the provider and destination, saying that people
value the provider more when it comes to more challenging medical procedures. In addition,
people tend to travel more frequently for dental and cosmetic procedures than for orthopaedic
or cardiac. Stackpole also noted that in the time of reopening and recovery, destinations should
be seeking the early adopters of travel, not the typical senior health tourists, but adventurous
younger people.

The duo shared that consumers have a lot of time to do internet research right now, and they will be looking for procedures with data, evidence and reviews will be chosen. Puzcko adds if the
evidence you have is only in your local language, you can only promote your services
domestically. “Service providers and insurance companies need facts in a style and language they can understand.”

A discussion centred on the national health service in the UK, specifically forecasting longer wait
times for elective care in the coming months, creating a situation where more UK residents
would be motivated to look for alternative destinations. “Providers in ‘safer’ destinations have an opportunity” to attract such consumers but countries need to be able to provide actual, reliable data about infection control and success rates to lure international patients.

Watch the webinar here.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Webinar highlights: leadership and adapting as a brand in a COVID-19 landscape


The Spa Business team has rounded up four recent webinars you may have missed to give some insights into how the wellness industry is adapting in these unprecedented times. This week, topics of discussion included the importance of leadership, how brands are adapting the consumer-experience and advice on navigating financial challenges brought on by COVID-19.
Webinar highlights: Retention, resilience and recovery


In some of the latest wellness-focused webinars, speakers highlighted the value of looking to other industries for inspiration on how to cope with challenges presented by the COVID crisis.
Webinar highlights: travel-trends and the future of spa design


As the industry continues to connect and share insight through webinars, Lisa Starr hops onto a selection of talks and picks out the most relevant points for the spa and wellness industry. This week’s highlights include predictions about travel trends post-COVID-19 and how the pandemic is impacting the future of architecture and design concepts.
MORE NEWS
Preidlhof reopens in Italy with refreshed wellness offering and spa updates
Italian destination spa Preidlhof in South Tyrol is welcoming back guests with new retreats, signature rituals, specialist therapists and freshly renovated spa areas.
Study: ISPA’s latest research shows signs of hope for US spa industry's recovery
The International Spa Association (ISPA) has revealed its annual five key spa industry financial indicators from its 2021 US Spa Industry Study – known as the Big Five – during its Stronger Together Summit.
Pampered pooches: Nobu's London hotel introduces bespoke spa robes for dogs
Luxury linen supplier Tielle Love Luxury wants to get tails wagging with the launch of its first luxury bathrobe created exclusively for dogs.
How can spas reimagine the future? Asks ISPA keynote Seth Mattison
COVID-19 has presented our industry with a chance to reinvent itself, said thought leader Seth Mattison at ISPA's Stronger Together Summit.
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News   Products   Magazine
NEWS
Webinar roundup: insights from hospitality and health tourism
POSTED 27 May 2020 . BY Lisa Starr
Global tourism has come to a standstill following the outbreak of the Coronavirus pandemic and the consequent travel restrictions that have been enforced to limit the virus from spreading
With the hospitality and health tourism sectors being closely linked to spa and wellness, Lisa Starr hops onto three of the latest webinars and picks out the points which resonate with wellbeing operators.

International Luxury Hotel Association’s ‘Reopening and recovery of luxury hotels’
Moderator: Chelsey Leffet, SVP, HVS. Panellists: Prem Devadas, president, Salamander; RomyBhojwani, head of hospitality asset management, Brookfield; Jeff David, president, Fitler Club

Salamander’s Devadas said that four out of its five luxury hotels in the US are true drive
destinations, so that’s where it’s spending marketing dollars. It’s Florida location opened week
commencing 11 May and had already hit its reservation target of 50 per cent, based on distancing requirements.

Fitler Club’s David noted that it’s important to be able to mobilise teams quickly. “Your governor
may announce that you can reopen in a week, so you almost have to be on stand-by.” By now,
most businesses should have used the lockdown time to rexamine spending and restructure as
needed. Be frugal, flexible, persistent and offer limited options until operations are in full force
again.

When it comes to the spa, Devadas shared that Salamander’s services were typically booked
weeks in advance, which can’t happen now. The ability to book spa rooms will probably vary
based on hotel occupancy at the moment. It’s opening the spa at its Florida site one week later
than the resort, but demand is already high, and it’s already booked out for its capacity until the
end of May.

In terms of reopening costs, all panellists said those are not as high as initial opening
expenditures, partially helped by keeping some staff furloughed. However, a lot of resources are
being put into more and different types of training post-pandemic, such as safety issues. And at a luxury level, everything needs to be high quality and consistent – masks and their packaging for example. Bhojwani from Brookfields noted that customers will get used to contactless check-in and keyless entry, and will want it, which may create higher IT costs.

On the housekeeping side, Bhojwani believes much will change and that these services will no
longer be provided during a stayover (except upon request). A deeper clean will be required at
checkout instead but even after this, he sees a potential to save up to 35 per cent in labour costs.

He also sees a big opportunity to better control F&B costs by offering pre-ordered meals, selected in advance and delivered by table service, over buffets.

On probably the most impactful topic, all three said they did not foresee discounting of rates.
They will still be giving the ‘experience’ that guests expect, and there will be added costs of PPE.
Bhojwani added: “Our cost structure has gone up, but value has to be shown and the customer
will pay.”

Watch the full session here.

Cornell University’s ‘Hotel transactions in a post-COVID world’
Moderator: Crocker H Liu, Cornell professor of hospitality financial management. Panellists: Nolan Hecht of Square Mile; Seth Singerman of Singerman Real Estate; Arthur Adler of Adler Hotel Advisors; and Lanhee Yung of Starwood Capital

This group of investment managers held a focused discussion of the near-term outlook for the
buying and selling of hotel properties. Yung, of Starwood Capital, which owns 540 hotels, shared her optimism that hotel pricing will be back to pre-virus levels later this year, while at the other end of the spectrum, Singerman had a different viewpoint. Depending on the asset class, he thinks it will be four or five years until hotels are back to 2019 RevPAR, and five or six years until the cash flows return, although he hopes for better. Adler commented that the hotel industry has never seen anything like this, but is extremely resilient.

Square Mile’s Hecht believes that property pricing now will be 30-40 per cent off of 2019 value.
Singerman said pre-COVID valuations were elevated, and this will all reset, with a different
quality of return profile. Yung added that since the end of March, the US has lost 5.5 per cent of
GDP, and everyday businesses remain closed, another 10 basis points is lost, which annualises to about 40 per cent. “Buyers are looking at these discounts, and sellers are thinking 10-15 per cent, so there’s a wide-spread that needs to come together.”

Use this link to listen to the debate.

‘Health tourism in crisis: the road ahead’ by Stackpole & Associates and Health Tourism Worldwide
Speakers: Irving Stackpole of Stackpole & Associates; and Laszlo Puczko of Health Tourism Worldwide

Puczko from Health Tourism Worldwide shared his view of how the demand for health tourism
will evolve saying that approximately 80 per cent of what consumers are looking for is voluntary, such as relaxation and spirituality, and the remaining 20 per cent is prescribed or necessary, and includes medical therapy, rehabilitation, and potentially life-saving procedures.

Stackpole focused on the relationship between the provider and destination, saying that people
value the provider more when it comes to more challenging medical procedures. In addition,
people tend to travel more frequently for dental and cosmetic procedures than for orthopaedic
or cardiac. Stackpole also noted that in the time of reopening and recovery, destinations should
be seeking the early adopters of travel, not the typical senior health tourists, but adventurous
younger people.

The duo shared that consumers have a lot of time to do internet research right now, and they will be looking for procedures with data, evidence and reviews will be chosen. Puzcko adds if the
evidence you have is only in your local language, you can only promote your services
domestically. “Service providers and insurance companies need facts in a style and language they can understand.”

A discussion centred on the national health service in the UK, specifically forecasting longer wait
times for elective care in the coming months, creating a situation where more UK residents
would be motivated to look for alternative destinations. “Providers in ‘safer’ destinations have an opportunity” to attract such consumers but countries need to be able to provide actual, reliable data about infection control and success rates to lure international patients.

Watch the webinar here.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Webinar highlights: leadership and adapting as a brand in a COVID-19 landscape


The Spa Business team has rounded up four recent webinars you may have missed to give some insights into how the wellness industry is adapting in these unprecedented times. This week, topics of discussion included the importance of leadership, how brands are adapting the consumer-experience and advice on navigating financial challenges brought on by COVID-19.
Webinar highlights: Retention, resilience and recovery


In some of the latest wellness-focused webinars, speakers highlighted the value of looking to other industries for inspiration on how to cope with challenges presented by the COVID crisis.
Webinar highlights: travel-trends and the future of spa design


As the industry continues to connect and share insight through webinars, Lisa Starr hops onto a selection of talks and picks out the most relevant points for the spa and wellness industry. This week’s highlights include predictions about travel trends post-COVID-19 and how the pandemic is impacting the future of architecture and design concepts.
MORE NEWS
Preidlhof reopens in Italy with refreshed wellness offering and spa updates
Italian destination spa Preidlhof in South Tyrol is welcoming back guests with new retreats, signature rituals, specialist therapists and freshly renovated spa areas.
Study: ISPA’s latest research shows signs of hope for US spa industry's recovery
The International Spa Association (ISPA) has revealed its annual five key spa industry financial indicators from its 2021 US Spa Industry Study – known as the Big Five – during its Stronger Together Summit.
Pampered pooches: Nobu's London hotel introduces bespoke spa robes for dogs
Luxury linen supplier Tielle Love Luxury wants to get tails wagging with the launch of its first luxury bathrobe created exclusively for dogs.
How can spas reimagine the future? Asks ISPA keynote Seth Mattison
COVID-19 has presented our industry with a chance to reinvent itself, said thought leader Seth Mattison at ISPA's Stronger Together Summit.
Sue Harmsworth: “I’m starting to hate the word wellness”
In the Global Wellness Institute’s (GWI) latest Q&A, spa and wellness icon Sue Harmsworth spoke to VP of research and forecasting Beth McGroarty about the trends and challenges facing the spa and wellness industry.
Seth Godin leads ISPA masterclass on how spas can optimise their marketing strategy
Marketing guru and New York Times best-selling author Seth Godin kicked off ISPA’s Stronger Together Summit today (10 May) with an insightful keynote Power Session about the benefits of using creative, remarkable thinking to transform spa businesses' ideas and practices.
+ More news   
 
FEATURED SUPPLIERS

Skin Regimen’s new Recharging Mist protects skin from blue light
Due to the pandemic, working from home and huge amounts of screen time have become the new normal. [more...]

Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions. [more...]
+ More featured suppliers  
COMPANY PROFILES
Devin Consulting

Devin Consulting, an international pool & spa engineering consultancy, founded by Tom Devin in 2 [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

BluGalaxy a Division of Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

17-20 May 2021

Hot Springs Connection Conference

Quinns Hot Springs Resort, Paradise, United States
23-26 May 2021

Global Beauty & Wellness Exchange

Montage Deer Valley, Park City, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS