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NEWS
Wellness and lifestyle members club opens in London
POSTED 19 Oct 2018 . BY Lauren Heath-Jones
Cloud Twelve is designed so families can spend time together and improve their health
A new wellness and lifestyle member's club with a unique twist has opened in London's Notting Hill.

Designed specifically for families, the club, called Cloud Twelve, features a spa, salon, holistic wellness centre and a plant-based eatery, as well as an interactive learn and play zone for children.

Cloud Twelve was founded by former investment banker and herbalist Jenya Emets, who wanted to bring a host of facilities together to create a holistic 'third space' where families could spend quality time together, improve their health and unwind.

It was designed by Melt Design Hub, a London-based design firm founded by Asif Iqbal and Jean-Paul Blissett. The company was tasked with creating relaxing environments that would effectively marry the different elements of the club, whilst creating seamless, holistic experiences centred entirely around the guests.

Spread across three floors and 1,000sq m, the ground floor is dedicated to the children's zone which features a woodland/nature-themed play area, a creche and art and music classrooms, as well as a central space with a wall illustration by Daniela Terrazzini, and a cafe area.

The first floor plays host to the spa, which boasts four treatment rooms as well as a thermal suite, salon and brasserie. The spa's decor incorporates elements from South East Asian and Japanese culture, a nod to Emets travels, including a bespoke cherry blossom (Sakura) motif that is used throughout.

Asif Iqbal, design director at Melt Design Hub, said: "This is the first time that five different environments, in particular a spa and a children's play zone, have been integrated together under one roof. By working closely together with Jenya Emets, we have been able to create one seamless holistic experience and have thrived from this challenge."

"This ground-breaking sanctuary is the ideal location to bring together like-minded friends and families," Iqbal added.
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The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Wellness and lifestyle members club opens in London
POSTED 19 Oct 2018 . BY Lauren Heath-Jones
Cloud Twelve is designed so families can spend time together and improve their health
A new wellness and lifestyle member's club with a unique twist has opened in London's Notting Hill.

Designed specifically for families, the club, called Cloud Twelve, features a spa, salon, holistic wellness centre and a plant-based eatery, as well as an interactive learn and play zone for children.

Cloud Twelve was founded by former investment banker and herbalist Jenya Emets, who wanted to bring a host of facilities together to create a holistic 'third space' where families could spend quality time together, improve their health and unwind.

It was designed by Melt Design Hub, a London-based design firm founded by Asif Iqbal and Jean-Paul Blissett. The company was tasked with creating relaxing environments that would effectively marry the different elements of the club, whilst creating seamless, holistic experiences centred entirely around the guests.

Spread across three floors and 1,000sq m, the ground floor is dedicated to the children's zone which features a woodland/nature-themed play area, a creche and art and music classrooms, as well as a central space with a wall illustration by Daniela Terrazzini, and a cafe area.

The first floor plays host to the spa, which boasts four treatment rooms as well as a thermal suite, salon and brasserie. The spa's decor incorporates elements from South East Asian and Japanese culture, a nod to Emets travels, including a bespoke cherry blossom (Sakura) motif that is used throughout.

Asif Iqbal, design director at Melt Design Hub, said: "This is the first time that five different environments, in particular a spa and a children's play zone, have been integrated together under one roof. By working closely together with Jenya Emets, we have been able to create one seamless holistic experience and have thrived from this challenge."

"This ground-breaking sanctuary is the ideal location to bring together like-minded friends and families," Iqbal added.
MORE NEWS
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
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Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
Gharieni Group

For 35 years, the Gharieni Group has redefined wellness, spa and medical equipment, setting global [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS