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NEWS
Wellness real estate market nearly doubles between 2017-2020, finds new GWI research
POSTED 28 Sep 2021 . BY Megan Whitby
Sustainable wellness community Serenbe in Georgia, US, is focused on healthy living and has become a model for the built environment’s role in a healthy lifestyle Credit: Serenbe

We predicted demand would soon hit like a tsunami and now that moment has arrived
– Ophelia Yeung
Wellness real estate grew 22 per cent during 2020
Wellness real estate is heavily concentrated in North America, Asia-Pacific and Europe
The US, China, Australia, UK, Japan, France and Germany account for 82 per cent of the wellness real estate market
International wellness residential projects grew from 740 in 2017 to an estimated 2,300+ today
From 2017-2020, the global wellness real estate market expanded from US$148bn (€126bn,£109bn) to US$275bn (€235bn, £203bn).

These figures were released today (28 September) in the Global Wellness Institute’s (GWI) new study, called Wellness Real Estate: Looking Beyond COVID-19.

The GWI defines wellness real estate as the construction of residential and commercial/institutional properties that incorporate intentional wellness elements into their design, materials and building, as well as their amenities, services and/or programming.

The report provides market data and growth rates for both 2017-2019 and 2019-2020 – to capture 'the pandemic effect' – for every global region and the top 20 national markets, as well as forecasting key shifts that will define the market post-COVID.

Key findings

  • Prior to the pandemic, the global wellness real estate sector grew 22 per cent on average each year between 2017-2019, compared with 5.4 per cent growth for construction overall.

    • The wellness real estate sector still continued to grow 22 per cent during 2020, despite the pandemic and overall construction shrinking by -2.5 per cent.

    • Wellness real estate is heavily concentrated in North America, Asia-Pacific and Europe. Each market clocked exponential recent growth, with the North American and Asian markets nearly doubling from 2017-2020.

    • The US, China, Australia, UK, Japan, France and Germany account for 82 per cent of the wellness real estate market. The US and China alone comprise roughly 60 per cent.

    • Japan (360 per cent) and Canada (240 per cent) exhibited standout growth in the sector between 2017 and 2020.

    • The US, China, UK, France, Netherlands, Denmark, Switzerland, Singapore, Norway, Italy and Finland nearly all doubled their markets.

    • International wellness residential projects grew from 740 in 2017 to an estimated 2,300+ today.


    These research highlights were presented at the GWI’s inaugural Wellness Real Estate & Communities Symposium.

    The event brought together investors, developers, architects, designers and medical experts to discuss the future of this market. Learn more here about accessing the full day of presentations and research packages.

    “Just three years ago, wellness real estate was a concept not well understood by consumers, builders, developers or investors, but we predicted demand would soon hit like a tsunami,” said Ophelia Yeung, GWI senior research fellow and report co-author, “that moment has arrived.”

    “The pandemic has driven the idea of ‘building for human health’ into the mainstream consumer consciousness, and the recent market growth far exceeded our predictions, as well as general economic growth trends.”

    The GWI first defined and measured this sector in its 2018 Build Well to Live Well report.

    “So many macro forces – our fast-ageing world, our stress and loneliness crises, the rise of remote work and a consumer demanding more sustainable living – means the growth trajectory for wellness homes and building design will only rise,” said Katherine Johnston, GWI senior research fellow and report co-author.

    “But COVID-19 forced us to see our homes and built environment in a radically new light, as the protectors and enablers of our very health and wellbeing.

    “Wellness real estate is now quickly moving from elective to essential.”
    RELATED STORIES
      The convergence of healthcare and wellness: Global Wellness Summit announces key topics for 2021 conference


    The Global Wellness Summit (GWS) has today announced its first round of speakers for the 2021 Summit.
      Global wellness economy will be worth US$7trn by 2025


    The global wellness economy will grow by 9.9 per cent annually and reach nearly US$7trn by 2025, according to new research by the Global Wellness Institute (GWI).
      Report: Leisure shift drives wellness real estate during the pandemic


    Hotels with wellness revenues exceeding US$1m (€852,700, £731,700) generated nearly 75 per cent more in total revenue per available room (TRevPAR) in 2020, compared to locations with wellness revenues of less than US$1m.
      Global Wellness Institute launches new initiative to bring healthy habits and wellness into the classroom


    The Global Wellness Institute (GWI) has launched a new programme to help educators introduce young school kids to the importance and practice of physical and mental wellness.
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    NEWS
    Wellness real estate market nearly doubles between 2017-2020, finds new GWI research
    POSTED 28 Sep 2021 . BY Megan Whitby
    Sustainable wellness community Serenbe in Georgia, US, is focused on healthy living and has become a model for the built environment’s role in a healthy lifestyle Credit: Serenbe
    We predicted demand would soon hit like a tsunami and now that moment has arrived
    – Ophelia Yeung
    Wellness real estate grew 22 per cent during 2020
    Wellness real estate is heavily concentrated in North America, Asia-Pacific and Europe
    The US, China, Australia, UK, Japan, France and Germany account for 82 per cent of the wellness real estate market
    International wellness residential projects grew from 740 in 2017 to an estimated 2,300+ today
    From 2017-2020, the global wellness real estate market expanded from US$148bn (€126bn,£109bn) to US$275bn (€235bn, £203bn).

    These figures were released today (28 September) in the Global Wellness Institute’s (GWI) new study, called Wellness Real Estate: Looking Beyond COVID-19.

    The GWI defines wellness real estate as the construction of residential and commercial/institutional properties that incorporate intentional wellness elements into their design, materials and building, as well as their amenities, services and/or programming.

    The report provides market data and growth rates for both 2017-2019 and 2019-2020 – to capture 'the pandemic effect' – for every global region and the top 20 national markets, as well as forecasting key shifts that will define the market post-COVID.

    Key findings

  • Prior to the pandemic, the global wellness real estate sector grew 22 per cent on average each year between 2017-2019, compared with 5.4 per cent growth for construction overall.

    • The wellness real estate sector still continued to grow 22 per cent during 2020, despite the pandemic and overall construction shrinking by -2.5 per cent.

    • Wellness real estate is heavily concentrated in North America, Asia-Pacific and Europe. Each market clocked exponential recent growth, with the North American and Asian markets nearly doubling from 2017-2020.

    • The US, China, Australia, UK, Japan, France and Germany account for 82 per cent of the wellness real estate market. The US and China alone comprise roughly 60 per cent.

    • Japan (360 per cent) and Canada (240 per cent) exhibited standout growth in the sector between 2017 and 2020.

    • The US, China, UK, France, Netherlands, Denmark, Switzerland, Singapore, Norway, Italy and Finland nearly all doubled their markets.

    • International wellness residential projects grew from 740 in 2017 to an estimated 2,300+ today.


    These research highlights were presented at the GWI’s inaugural Wellness Real Estate & Communities Symposium.

    The event brought together investors, developers, architects, designers and medical experts to discuss the future of this market. Learn more here about accessing the full day of presentations and research packages.

    “Just three years ago, wellness real estate was a concept not well understood by consumers, builders, developers or investors, but we predicted demand would soon hit like a tsunami,” said Ophelia Yeung, GWI senior research fellow and report co-author, “that moment has arrived.”

    “The pandemic has driven the idea of ‘building for human health’ into the mainstream consumer consciousness, and the recent market growth far exceeded our predictions, as well as general economic growth trends.”

    The GWI first defined and measured this sector in its 2018 Build Well to Live Well report.

    “So many macro forces – our fast-ageing world, our stress and loneliness crises, the rise of remote work and a consumer demanding more sustainable living – means the growth trajectory for wellness homes and building design will only rise,” said Katherine Johnston, GWI senior research fellow and report co-author.

    “But COVID-19 forced us to see our homes and built environment in a radically new light, as the protectors and enablers of our very health and wellbeing.

    “Wellness real estate is now quickly moving from elective to essential.”
    RELATED STORIES
    The convergence of healthcare and wellness: Global Wellness Summit announces key topics for 2021 conference


    The Global Wellness Summit (GWS) has today announced its first round of speakers for the 2021 Summit.
    Global wellness economy will be worth US$7trn by 2025


    The global wellness economy will grow by 9.9 per cent annually and reach nearly US$7trn by 2025, according to new research by the Global Wellness Institute (GWI).
    Report: Leisure shift drives wellness real estate during the pandemic


    Hotels with wellness revenues exceeding US$1m (€852,700, £731,700) generated nearly 75 per cent more in total revenue per available room (TRevPAR) in 2020, compared to locations with wellness revenues of less than US$1m.
    Global Wellness Institute launches new initiative to bring healthy habits and wellness into the classroom


    The Global Wellness Institute (GWI) has launched a new programme to help educators introduce young school kids to the importance and practice of physical and mental wellness.
    MORE NEWS
    Gran Hotel Taoro opens Sandára Wellness Centre
    Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
    Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
    Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
    HCM Invest opens applications for pitching slots
    The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
    Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
    Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
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    FEATURED SUPPLIERS

    HPO Tech brings design-led hyperbaric systems to the spa floor
    Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

    Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
    In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
    + More featured suppliers  
    COMPANY PROFILES
    Anne Semonin Paris

    Founded in Paris in 1985, Anne Semonin pioneered the art of made-to-measure skincare and wellbeing. [more...]
    + More profiles  
    CATALOGUE GALLERY
    + More catalogues  

    DIRECTORY
    + More directory  
    DIARY

     

    23-26 Aug 2026

    Elevate Spa Riviera Maya Edition

    The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
    10-12 Sep 2026

    ASEAN Patio Pool Spa Expo 2026

    MITEC Kuala Lumpur,Malaysia, Malaysia
    + More diary  
     


    ADVERTISE . CONTACT US

    Leisure Media
    Tel: +44 (0)1462 431385

    ©Cybertrek 2026

    ABOUT LEISURE MEDIA
    LEISURE MEDIA MAGAZINES
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