Westin Hotels & Resorts has announced the global launch of its US$15m (£9m, €10.8m) brand-wide campaign to enhance and promote the wellbeing of its guests through 2014.
The one-year initiative will introduce six “pillars of wellness” to the brand – Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well – and to celebrate Westin will open their doors worldwide for well-being open house sessions, where guests, associates and consumers can experience the brand’s signature programmes.
In the next week, nearly 200 Westin hotels and resorts will hold wellness events open to the public, which will include scenic guided 5K runs, Heavenly Spa mini-appointments, SuperfoodsRx Juice Bars and group yoga sessions to name a few.
The company’s wellbeing movement is being launched with Headspace – health, wellbeing and mediation experts – whose co-founder and Andy Puddicombe will head up the brand’s “Feel Well” pillar and is the first appointee to Westin’s “Wellbeing Council”.
The partnership with Headspace will encourage guests to look after the health of their minds, with simple guided meditation exercises that help them smile more, listen more, worry less and sleep better.
The Council will be formed of renowned thought leaders and wellness experts, each of which aligns with a specific wellness brand pillar, forming the cornerstone to the movement while guiding and inspiring new wellness initiatives throughout the year.
Westin will also introduce a new digital hub for wellness, an online portal that will be a base for global exchange of new ideas and interpretations of well-being for everyone.
“Our mission is to be a partner in our guest’s wellbeing before, during and after their stay and this is the motivation behind this movement,” said Brian Povinelli, global brand leader for Westin Hotels. “We are proud to partner with some of the world’s premier wellness brands and experts to provide innovative, personalised offerings at our hotels around the world, with the goal of inspiring and empowering our guests and associates.”
