Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed.
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Work to begin on ambitious US$500bn NEOM project in Saudi Arabia
POSTED 06 May 2019 . BY Tom Walker
The government of Saudi Arabia hosted an extreme sports event to celebrate the beginning of the work on the first phase of the project

NEOM is all about the unusual and the unexpected
– Nadhmi Al-Nasr
Construction work is set to begin on a huge urban development in Saudi Arabia – described as one of the "world's ambitious building projects".

NEOM, which has a total area of 26,500sq km (10,200 sq mi), is described as a smart tourist city in the northeast of Saudi Arabia, consisting of visitor attractions, cultural venues, sports facilities and vast residential areas.

It is the flagship project of Saudi Arabia’s Vision 2030 – a strategic plan to reduce the country's dependence on oil and to diversify its economy through the development of public service sectors such as tourism, health, education and recreation.

The US$500bn project will be funded by the government.

“NEOM is all about the unusual and the unexpected," said Nadhmi Al-Nasr, CEO of the NEOM project.

"NEOM is futuristic, risky and daring and it’s more than a dream: it’s a plan to enhance how we work and live.”

Work on the first phase of the project, called NEOM Bay, is set to begin "within weeks".

NEOM Bay will include a wide range of resorts, tourist attractions and sports venues.

To celebrate the beginning of the works, the government of Saudi Arabia hosted an extreme sports event at the site of the first phase.

“The reason we chose extreme adventure sports at the first event in NEOM is because it’s a beautiful environment,” said Jason Harborow, head of NEOM’s Future of Sport sector.

“Sport is right at the centre of what we want to achieve at NEOM, and that means sport for all: male, female, children and athletes with disabilities. NEOM will be for everybody.”

The name NEOM is derived from two words. The first three letters form the ancient Greek prefix neo- meaning “new”. The fourth letter is from the abbreviation of Mostaqbal, an Arabic word meaning “future”.
The US$500bn project will be funded by the government and has a total area of 26,500sq km
RELATED STORIES
  Smart fitness club operator Armah signs deal with Life Fitness to equip 50 clubs in Saudi Arabia


The company behind a health club concept designed to "transform Saudi Arabia's fitness sector" has signed a US$20m equipment deal with Life Fitness.
  Saudi Arabia to fund US$1bn sport city in Iraq


The government of Saudi Arabia has pledged to fund the construction of a US$1bn "sports city" close to the Iraqi capital city Baghdad.
MORE NEWS
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
+ More news   

FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
+ More featured suppliers  
COMPANY PROFILES
Trybe

Trybe was founded back in 2020, and the past five years has seen Trybe become the fastest growing al [more...]
Lemi Group

Lemi Group designs and produces treatment tables, chairs and multi-functional furniture and equipmen [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Work to begin on ambitious US$500bn NEOM project in Saudi Arabia
POSTED 06 May 2019 . BY Tom Walker
The government of Saudi Arabia hosted an extreme sports event to celebrate the beginning of the work on the first phase of the project
NEOM is all about the unusual and the unexpected
– Nadhmi Al-Nasr
Construction work is set to begin on a huge urban development in Saudi Arabia – described as one of the "world's ambitious building projects".

NEOM, which has a total area of 26,500sq km (10,200 sq mi), is described as a smart tourist city in the northeast of Saudi Arabia, consisting of visitor attractions, cultural venues, sports facilities and vast residential areas.

It is the flagship project of Saudi Arabia’s Vision 2030 – a strategic plan to reduce the country's dependence on oil and to diversify its economy through the development of public service sectors such as tourism, health, education and recreation.

The US$500bn project will be funded by the government.

“NEOM is all about the unusual and the unexpected," said Nadhmi Al-Nasr, CEO of the NEOM project.

"NEOM is futuristic, risky and daring and it’s more than a dream: it’s a plan to enhance how we work and live.”

Work on the first phase of the project, called NEOM Bay, is set to begin "within weeks".

NEOM Bay will include a wide range of resorts, tourist attractions and sports venues.

To celebrate the beginning of the works, the government of Saudi Arabia hosted an extreme sports event at the site of the first phase.

“The reason we chose extreme adventure sports at the first event in NEOM is because it’s a beautiful environment,” said Jason Harborow, head of NEOM’s Future of Sport sector.

“Sport is right at the centre of what we want to achieve at NEOM, and that means sport for all: male, female, children and athletes with disabilities. NEOM will be for everybody.”

The name NEOM is derived from two words. The first three letters form the ancient Greek prefix neo- meaning “new”. The fourth letter is from the abbreviation of Mostaqbal, an Arabic word meaning “future”.
The US$500bn project will be funded by the government and has a total area of 26,500sq km
RELATED STORIES
Smart fitness club operator Armah signs deal with Life Fitness to equip 50 clubs in Saudi Arabia


The company behind a health club concept designed to "transform Saudi Arabia's fitness sector" has signed a US$20m equipment deal with Life Fitness.
Saudi Arabia to fund US$1bn sport city in Iraq


The government of Saudi Arabia has pledged to fund the construction of a US$1bn "sports city" close to the Iraqi capital city Baghdad.
MORE NEWS
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
+ More featured suppliers  
COMPANY PROFILES
Trybe

Trybe was founded back in 2020, and the past five years has seen Trybe become the fastest growing al [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS