ukactive will start its countdown to National Fitness Day 2017 by unveiling a line-up of events at consumer exhibition This Morning Live next month.

The show, which takes place on 18-21 May at the NEC in Birmingham, is being run in partnership with ITV and will feature food, fashion, beauty and lifestyle areas, as well as a health and fitness section inspiring women on how to integrate an active lifestyle into their everyday routine.

Health, fitness and lifestyle experts, including Dr Zoe Williams, Max Lowery and Faisal Abdalla, will be joining regular television presenters Philip Schofield, Holly Willoughby, Ruth Langsford and Eamonn Holmes at the event.

Launching the countdown at the exhibition is part of ukactive’s mission to ensure National Fitness Day 2017, which will take place on 27 September, reaches more people. Last year’s event saw more than one million people get active, as UK gyms and leisure venues opened their doors offering free physical activity taster sessions.

ukactive, which hopes to expand on last year’s 18,000 events, will once again launch its #fitness2me social media campaign to help promote the day.

Steven Ward, ukactive executive director, said: “Last year was our biggest event yet and we’re delighted to be teaming up with This Morning Live to start National Fitness Day 2017 with a bang in front of a huge national audience.

“It’s a fun day with a serious message and the goal is to spread the fun of fitness and the exhilaration of movement to make more headway in overcoming the UK’s physical inactivity crisis.”

Katy Roberts, This Morning Live event director, said: “As a lifestyle event, we want to show our visitors how they can adapt their own busy lives to incorporate easy ways to make them feel healthier. We will also be promoting National Fitness Day, helping to celebrate all things physical throughout the UK.”