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NEWS
Zero Latency secures new partner for Boston and Philadelphia VR arenas
POSTED 20 Mar 2017 . BY Alice Davis
Engineerium is one of Zero Latency's multi-player VR experiences
Free-roam multiplayer VR provider Zero Latency has announced multiple new arenas, in Greater Boston, Massachusetts, and in Philadelphia, Pennsylvania.

The Australian VR start-up – which already has arenas in Australia, Japan and Spain, as well as Orlando, Florida and two Kalahari resorts locations, in Wisconsin Dells, Wisconsin, and Pocono Mountains, Pennsylvania – has signed a deal with MindTrek to open the new venues in 2017.

Zero Latency developed its own patent-pending motion-tracking technology, which works with up to 16 participants, allowing each to move freely around the space in the game, monitor other players and control their own “weapon”.

With “dual arenas” opening in Woburn and Marlborough, Massachusettes, and one in Philadelphia, the upcoming locations will be the biggest yet, and can be combined into single 4,000sq ft (371sq m) gaming landscapes for an even bigger gaming experience. When used separately, the operator has the flexibility of being able to offer different experiences simultaneously.

MindTrek was recently started by three US entrepreneurs, Brad Wurtz, David Rzepski and David O’Connor. It’s expected more VR locations will open in 2018.

According to Zero Latency, these will be the only dual-arena facilities in the world and the largest free roam VR gaming facilities in the US.

“Zero Latency’s extraordinarily flexible approach to virtual reality gaming will give us the chance to instantly switch between games, change the length of games, or combine arenas for twice the play space throughout the day,” said MindTrek co-founder Brad Wurtz. “It’s the type of model that attracts repeat business and allows us to scale to demand on an hour-by-hour basis, which is attractive to us as operators.”

To read our recent interview with Zero Latency CEO Tim Ruse, see the Q1 17 edition of Attractions Management, or click here.
RELATED STORIES
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Multi-player VR start-ups like The Void and Zero Latency are set to explode
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Visitors to next week’s IAAPA Attractions Expo in Orlando, Florida, are being offered the chance to experience a large-scale virtual reality game, V Play Reality.
  FEATURE: Talking Point: How Can Attractions Harness the Power of VR?


VR technology offers seemingly endless possibilities, but is it worth investing in a VR experience – and where do you start?
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The Good Spa Guide sets up event for modified Good Spa Guide Awards
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NEWS
Zero Latency secures new partner for Boston and Philadelphia VR arenas
POSTED 20 Mar 2017 . BY Alice Davis
Engineerium is one of Zero Latency's multi-player VR experiences
Free-roam multiplayer VR provider Zero Latency has announced multiple new arenas, in Greater Boston, Massachusetts, and in Philadelphia, Pennsylvania.

The Australian VR start-up – which already has arenas in Australia, Japan and Spain, as well as Orlando, Florida and two Kalahari resorts locations, in Wisconsin Dells, Wisconsin, and Pocono Mountains, Pennsylvania – has signed a deal with MindTrek to open the new venues in 2017.

Zero Latency developed its own patent-pending motion-tracking technology, which works with up to 16 participants, allowing each to move freely around the space in the game, monitor other players and control their own “weapon”.

With “dual arenas” opening in Woburn and Marlborough, Massachusettes, and one in Philadelphia, the upcoming locations will be the biggest yet, and can be combined into single 4,000sq ft (371sq m) gaming landscapes for an even bigger gaming experience. When used separately, the operator has the flexibility of being able to offer different experiences simultaneously.

MindTrek was recently started by three US entrepreneurs, Brad Wurtz, David Rzepski and David O’Connor. It’s expected more VR locations will open in 2018.

According to Zero Latency, these will be the only dual-arena facilities in the world and the largest free roam VR gaming facilities in the US.

“Zero Latency’s extraordinarily flexible approach to virtual reality gaming will give us the chance to instantly switch between games, change the length of games, or combine arenas for twice the play space throughout the day,” said MindTrek co-founder Brad Wurtz. “It’s the type of model that attracts repeat business and allows us to scale to demand on an hour-by-hour basis, which is attractive to us as operators.”

To read our recent interview with Zero Latency CEO Tim Ruse, see the Q1 17 edition of Attractions Management, or click here.
RELATED STORIES
FEATURE: Technology: Virtual Ventures


Multi-player VR start-ups like The Void and Zero Latency are set to explode
IAAPA attendees offered exclusive multi-player free-roam VR experience


Visitors to next week’s IAAPA Attractions Expo in Orlando, Florida, are being offered the chance to experience a large-scale virtual reality game, V Play Reality.
FEATURE: Talking Point: How Can Attractions Harness the Power of VR?


VR technology offers seemingly endless possibilities, but is it worth investing in a VR experience – and where do you start?
MORE NEWS
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families.
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa.
Mauna Kea Beach Hotel launches destination spa with sacred Hawaiian cultural concept
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its 22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall renovation, which has cost more than US$180 million (€166 million, £140 mill
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
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Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
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COMPANY PROFILES
TAC | The Assistant Company

Founded in 2001, TAC is an owner-managed company with more than 110 employees and four locations: in [more...]
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+ More catalogues  

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DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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