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PRODUCT NEWS
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| Aromatherapy Associates partners with Sarah Ivens to create new oil blend |
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| 09 Aug 2019 . BY Lauren Heath-Jones |
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| The Forest Therapy collection features a shower oil and wellness mist |
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Aromatherapy Associates has partnered with Forest Therapy expert and author Sarah Ivens to create its first new essential oil blend in several years, the brand's first since co-founder Geraldine Howard passed away in 2016.
Inspired by Japanese forest bathing rituals, Forest Therapy (also known as shinrin-yoku), is the idea that spending time in nature and soaking up the forest atmosphere, has a healing effect on the mind and body. This form of natural therapy is believed to improve overall wellbeing, relieve worry and ease stress, as well as refresh and revitalise.
The Forest Therapy collection, designed to help user's lead more 'natureful' lives, features a bath & shower oil and wellness mist formulated with pink pepper, for its uplifting effect and respiratory benefits, juniper berry, to clear the mind, and Mediterranean cypress, for an overall sense of calm.
The blend, formulated by Ivens, is designed to address the daily stresses of modern life through the powerful scent of nature, and is intended to be used as part of a daily ritual to improve mental and physical wellbeing through a connection with nature.
"The benefits are universal, ageless and endless. Reconnecting with nature reduces blood pressure, improves sleep, strengthens the immune system, calms the nervous system and relaxes an overworked brain," Ivens says.
"More and more evidence shows that interacting with nature is key to everyone’s health, like getting enough sleep, water and exercise," she adds.
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Aromatherapy Associates Ltd
Brentford Middlesex UK
Aromatherapy Associates is a world-leading British wellness brand that has pioneered the transformative power of essential oils since 1985. Hand-blended in London using 100% natural, ethically sourced ingredients, their award-winning products and treatments support physical, mental, and emotional wellbeing. Proudly B Corp Certified, the brand combines heritage, sustainability, and luxury. From the iconic Bath & Shower Oils to cutting-edge Psychodermatology facials and the Atomiser Connect diffuser, Aromatherapy Associates delivers innovative solutions with exceptional results. Trusted by spas globally, the brand provides bespoke treatments, expert training, and tailored business support to address wellbeing needs like sleep, stress relief, and emotional balance.
www.aromatherapyassociates.com
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