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PRODUCT NEWS
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| Book4Time's CEO shares social media dos and don'ts |
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| 14 Nov 2013 . BY Kate Corney |
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"Social media is an extension of a spa's online presence, and a strong online presence has become an important strategy in leveraging exposure, general interest and eventually, revenue for spas," says Book4Time's CEO, Roger Sholanki.
Do:
Listen to your clients; know who they are and why they're on social media so that you know how and when to engage with them.
Focus on one or two social media platforms; engage with your clients on the platforms that they use, not the ones that they don't.
Measure the effectiveness of your social media efforts; know what types of interactions are working to engage your clients and what types aren't – and then adjust your approach.
Don't:
Become a 'jack of all trades and master of none', dabbling in every trendy platform can be tempting but this approach will spread your social media efforts too thin.
Book4Time offers effective solutions for spas to take control of their social media initiatives, solutions that allow spas to manage all of their social media accounts from one convenient dashboard, schedule social media posts, track their effectiveness, and generate reports to compare the overall popularity and reach of their communications.
To learn more about Book4Time, call +1 905 752 2590, email [email protected], or visit us at book4time.com.
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Book4Time Inc
Markham Ontario Canada
Book4Time is the global leader in ancillary revenue and spa management software for the hospitality industry. As the top enterprise SaaS technology in the hospitality wellness industry, Book4Time manages the end-to-end guest experience for international hotels, resorts, casinos, golf and private member clubs in more than 100 countries worldwide.
www.book4time.com
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