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PRODUCT NEWS
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| Booker acquires automated marketing software Frederick |
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| 01 Sep 2016 . BY Jane Kitchen |
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| Booker CEO Josh McCarter |
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Cloud-based software provider Booker has acquired Frederick, a marketing automation platform that offers a set of features for customer feedback, online reviews and referrals for spas and salons.
Frederick also includes a new, customisable widget that spas can use to instantly display positive reviews on their website.
Founded in 2014, Frederick automatically syncs with a spa’s management system, accessing historical customer and transaction data along with schedule utilisation information. This informs when a business has open appointments on its calendar, so Frederick can promote those openings through targeted, two-way text and email campaigns to the customers it deems are most likely to book.
This type of yield management functionality has been available in the travel industry, and is said to offer a significant improvement over broad email blasts.
Frederick also offers a number of ways for businesses to collect client feedback. First, it automates collecting and posting positive reviews to a spa or salon’s website as well as Yelp, Google and Facebook pages, and provides a feedback loop to owners so they can enhance the customer experience and respond to negative reviews.
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Booker
New York New York USA
Booker is the leading online booking, point-of-sale and business management software for spas. Thousands of spas have joined the Booker family to provide online booking to their customers, manage the day-to-day operations and drive new business.
Booker is completely online, which makes it available from any computer with a browser and internet connection, anywhere, at any time, even via an iPhone or iPad.
Booker has a full-feature appointment book, advanced client record system and point-of-sale functionality.
It delivers marketing tools to build and retain business, and delivers instant gift certificates to customers. Spas can even sell retail products via the Booker e-commerce feature.
Booker links to the SpaFinder website, the number one global resource for spas.
Spa owners and managers around the world count on Booker to help them manage and drive their business.
www.booker.com/spabusiness
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