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PRODUCT NEWS
Enhancing the spa experience – from the first touch point
18 Mar 2015 . BY Jason Holland
The Grove team selected a collection of luxurious towels – the Gold treatment bed makeover collection /
The Grove team selected a collection of luxurious towels – the Gold treatment bed makeover collection
The little touches make all the difference – hence why luxury five star resort The Grove, in Hertfordshire, turned to BC Softwear to help give guests the ultimate relaxation in the hotel’s Sequoia Spa.

Enhancing the spa experience has become a vital consideration in creating or refurbishing a spa. This experience may incorporate new interior design, new thermal experiences and new treatments. There is, however, an element of the spa experience that is often overlooked and yet it is the first touch point for your client: the bathrobe that they put on before the treatment and the towel that touches their skin.

One particular spa that understands the importance of this experience is Sequoia Spa at The Grove. Sequoia is a haven of wellbeing and is fresh from an extensive nine month renovation. The team at The Grove, who were keen to enhance their new treatment rooms with a totally new towelling colour scheme, approached BC Softwear. BC Softwear is the UK’s leading supplier of luxury towels and bathrobes to the hotel and spa industry. As towelling experts, BC Softwear can advise on the appropriate weight, weave and absorbency of a towel based on its expected commercial use and performance. The team selected a collection of luxurious towels that are appropriately named the ‘Gold treatment bed makeover collection’.

The housekeeping team at The Grove have exceptionally high standards for their discerning guests and so the performance of these towels in a high turnover environment was paramount to the selection process, and BC Softwear were on hand to advise. Liz Dicker, spa director of Sequoia Spa at The Grove, said: “BC Softwear has been very helpful in our spa development process. We have been impressed with their ideas, the exceptional quality of the products and the results speak for themselves!”
Company profile

BC Softwear Ltd

Established in 2002 by Barbara Cooke, BC SoftWear provides unmatched expertise in the crafting of the finest bespoke spa linen, bathrobes, and accessories to over 50 countries worldwide

Read BC Softwear Ltd's full profile here
Supplier details
BC Softwear
Maidenhead Berkshire UK
BC Softwear is the leading textile supplier for luxury hotels and spas in the UK, France and worldwide. The products are designed for the most discerning customers, where quality and exceptional performance are the standard.

The company provides expertise in the manufacture of exceptional quality spa linen, luxury bathrobes and footwear to 34 countries worldwide, and is renowned for its unique understanding of the spa and hotel markets. With an enviable reputation for supreme quality towels and robes that stay softer and fluffier for longer, we guarantee our clients will receive reliable supply and exceptional customer service.
www.bcsoftwear.com
More details
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PRODUCT NEWS
Enhancing the spa experience – from the first touch point
18 Mar 2015 . BY Jason Holland
The Grove team selected a collection of luxurious towels – the Gold treatment bed makeover collection
The little touches make all the difference – hence why luxury five star resort The Grove, in Hertfordshire, turned to BC Softwear to help give guests the ultimate relaxation in the hotel’s Sequoia Spa.

Enhancing the spa experience has become a vital consideration in creating or refurbishing a spa. This experience may incorporate new interior design, new thermal experiences and new treatments. There is, however, an element of the spa experience that is often overlooked and yet it is the first touch point for your client: the bathrobe that they put on before the treatment and the towel that touches their skin.

One particular spa that understands the importance of this experience is Sequoia Spa at The Grove. Sequoia is a haven of wellbeing and is fresh from an extensive nine month renovation. The team at The Grove, who were keen to enhance their new treatment rooms with a totally new towelling colour scheme, approached BC Softwear. BC Softwear is the UK’s leading supplier of luxury towels and bathrobes to the hotel and spa industry. As towelling experts, BC Softwear can advise on the appropriate weight, weave and absorbency of a towel based on its expected commercial use and performance. The team selected a collection of luxurious towels that are appropriately named the ‘Gold treatment bed makeover collection’.

The housekeeping team at The Grove have exceptionally high standards for their discerning guests and so the performance of these towels in a high turnover environment was paramount to the selection process, and BC Softwear were on hand to advise. Liz Dicker, spa director of Sequoia Spa at The Grove, said: “BC Softwear has been very helpful in our spa development process. We have been impressed with their ideas, the exceptional quality of the products and the results speak for themselves!”
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PRODUCT NEWS
Pharmos Natur launches Lunar Skin Ritual using products designed to work at night
Pharmos Natur has launched a Night Elixir and Night Cream to be used in its latest therapy, the Lunar Skin Ritual.
HPO Tech introduces hyperbaric chamber, Oyster
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid that opens upwards like a shell.
Manduka debuts premium P/ROX hybrid fitness mat
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat, crafted for athletes and functional fitness practitioners who move between yoga and fitness training.
Rebalance Tech ramps up Impulse rollout
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Nilo Spa Design introduces Marea dry flotation bed
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Esse Skincare upgrades Probiotic Serum with fourth live probiotic species
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Voya launches Resurge Hair and Scalp Elixir and spa treatments
Organic seaweed spa brand Voya has developed a lightweight scalp serum called Resurge Hair and Scalp Elixir.
Templespa releases brightening Glass Act eye serum
Templespa has developed a memory gel serum called Glass Act that is designed to cool, comfort and revive the delicate skin found around the eyes.
Sweet Bee Organics enters spa market at The Ned London with magnesium-infused treatment
Modern apothecary skincare brand Sweet Bee Organics has entered the spa market with its first treatment at the hotel and members’ club The Ned London, in the UK.
OSKIA unveils Midnight Eye Q cream for nocturnal repair
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Epicutis launches Hydrobiome Serum and professional-only Massage Oil
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+ More directory  
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21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
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World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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