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Gibson, Gaitanos, Johannessen and Apostoli keynote first-ever Medical Wellness Congress
07 Jul 2022 . BY Jane Kitchen
Architect Alberto Apostoli spoke about architecture’s ability to heal the mind / Medical Wellness Congress
Architect Alberto Apostoli spoke about architecture’s ability to heal the mind / Medical Wellness Congress
If we're going to make an industry out of medical wellness, we need organisation, studies, voices and events
– Andrew Gibson
The first edition of the Medical Wellness Congress (MWC) took place last week at St Martin’s Lodge & Spa Hotel in Austria, with approximately 100 people attending from across the spa, medical, aesthetic and wellness industries.

The two-day conference included keynotes, workshops and networking, with attendees travelling from across Europe and from as far away as Chile, Qatar and the US.

Co-organised by Health and Beauty France – a subsidiary of the Bolognafiere Cosmoprof group headed by Pradip Bala and Vladi Kovanic, founder of Forum HOTel&SPA – the event took place from 27-28 June 2022 with a theme of ‘Integrating Health in Wellbeing’.

In opening the congress, Kovanic said the aim was to create a “specialist event” to offer different solutions in wellbeing.

“We would like to maintain a community and create a decision-maker’s club,” she said.

“More than just a congress, the MWC has brought together a community of experts and practitioners with a common vision of improving physical, mental and social wellbeing of their clients,” said Kovanic.

Dr George Gaitanos, chief operating and scientific officer of the Chenot Group, was the opening keynote speaker. He discussed Chenot’s mission since 1970 of integrating health and wellness into one concept – dropping the ‘and’ to create ‘health wellness’ and with a mission to unlock human potential to increase functionality and vitality at any age.

“People are coming to us for a total reset – to recover lost energy, improve metabolic efficiency, to build resilience and adaptability,” he said.

“We're not treating disease. We're promoting wellbeing and health wellness. We need to educate, engage, empower and inspire the guest to create healthy habits. Our bodies and our genes love habits.”

Architect Alberto Apostoli spoke about architecture’s ability to heal the mind, and a new field of science called neuroarchitecture that studies human responses to the built environment. Apostoli, who specialises in wellness architecture, also highlighted important features anyone designing a medical spa should consider.

“A medi-spa is not a hospital – we're trying to cure body, mind and spirit,” he said. “A medi-spa should not overstimulate, but rather soothe, and forms must be simple and sinuous.

"The risk of any medi-spa is that it elicits a hospital environment or doesn’t distinguish itself from a simple spa. Architecture can have a role in the healing process, and can be part of the treatment – not only the cover of our buildings,” he said.

On day two of the conference, Sandie Johannessen, director of health and wellness at the newly-opened Zulal by Chiva-Som in Qatar, discussed medical wellness trends in the Middle East, where several mega-wellness projects, including Neom and Amaala, are underway.

Johannessen also said that the Middle East has one of the largest developments of senior living homes worldwide, most of which include wellness components.

“Hospitals are trying to replicate five-star hotels, and there is a lot of demand on how to bridge hospitals and five-star hotels together,” she said.

Johannessen also revealed that the German national team for the World Cup, set to take place in Qatar, has booked out Zulal in the lead-up to the games. Zulal has 130 health and wellness employees on staff, as well as 15 doctors, and Johannessen said she sees sports teams investing in their health and going to resorts where they can have fresh air, organic food and a team of wellness specialists on-hand.

Spa and wellness industry icon Andrew Gibson gave an overview of the health and wellness industry from the 1980s until today.

“We’re really at an interesting position right now, because we’re doing treatments that at some point may be regulated by the medical industry,” he said.

In addition, Barbel Frey, managing director of La Pura Women’s Health Resort, highlighted the philosophy behind creating the women-only resort in Austria; Laszlo Puczko, co-founder and CEO of HTWW Life, talked about the importance of authenticity, saying “wellness claims need to be understandable and believable”; Martin Goldmann, CEO of ASPA International, asked “who really owns your health?”; and Sammy Gharieni talked about how technology and touchless treatments can help differentiate a location.

“The impact of the digital revolution touches every aspect of our lives – Metaverse 1.0 is already here,” said Gharieni. “The application of this in health and wellness is creating major industry disruptions.”

Most attendees agreed that the congress was an important first step in coming together across different industries that are increasingly overlapping or even merging together.

“If we're going to make an industry out of medical wellness, we need organisation, studies, voices and events,” said Gibson. “This is the first MWC, but it won’t be the last.”

Indeed, Kovanic and Bala have already announced plans for a second congress on 24-25 April, 2023.




/ Credit: Medical Wellness Congress



/ Credit: Medical Wellness Congress



/ Credit: Jane Kitchen
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18-22 May 2024

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PRODUCT NEWS
Gibson, Gaitanos, Johannessen and Apostoli keynote first-ever Medical Wellness Congress
07 Jul 2022 . BY Jane Kitchen
Architect Alberto Apostoli spoke about architecture’s ability to heal the mind / Medical Wellness Congress
If we're going to make an industry out of medical wellness, we need organisation, studies, voices and events
– Andrew Gibson
The first edition of the Medical Wellness Congress (MWC) took place last week at St Martin’s Lodge & Spa Hotel in Austria, with approximately 100 people attending from across the spa, medical, aesthetic and wellness industries.

The two-day conference included keynotes, workshops and networking, with attendees travelling from across Europe and from as far away as Chile, Qatar and the US.

Co-organised by Health and Beauty France – a subsidiary of the Bolognafiere Cosmoprof group headed by Pradip Bala and Vladi Kovanic, founder of Forum HOTel&SPA – the event took place from 27-28 June 2022 with a theme of ‘Integrating Health in Wellbeing’.

In opening the congress, Kovanic said the aim was to create a “specialist event” to offer different solutions in wellbeing.

“We would like to maintain a community and create a decision-maker’s club,” she said.

“More than just a congress, the MWC has brought together a community of experts and practitioners with a common vision of improving physical, mental and social wellbeing of their clients,” said Kovanic.

Dr George Gaitanos, chief operating and scientific officer of the Chenot Group, was the opening keynote speaker. He discussed Chenot’s mission since 1970 of integrating health and wellness into one concept – dropping the ‘and’ to create ‘health wellness’ and with a mission to unlock human potential to increase functionality and vitality at any age.

“People are coming to us for a total reset – to recover lost energy, improve metabolic efficiency, to build resilience and adaptability,” he said.

“We're not treating disease. We're promoting wellbeing and health wellness. We need to educate, engage, empower and inspire the guest to create healthy habits. Our bodies and our genes love habits.”

Architect Alberto Apostoli spoke about architecture’s ability to heal the mind, and a new field of science called neuroarchitecture that studies human responses to the built environment. Apostoli, who specialises in wellness architecture, also highlighted important features anyone designing a medical spa should consider.

“A medi-spa is not a hospital – we're trying to cure body, mind and spirit,” he said. “A medi-spa should not overstimulate, but rather soothe, and forms must be simple and sinuous.

"The risk of any medi-spa is that it elicits a hospital environment or doesn’t distinguish itself from a simple spa. Architecture can have a role in the healing process, and can be part of the treatment – not only the cover of our buildings,” he said.

On day two of the conference, Sandie Johannessen, director of health and wellness at the newly-opened Zulal by Chiva-Som in Qatar, discussed medical wellness trends in the Middle East, where several mega-wellness projects, including Neom and Amaala, are underway.

Johannessen also said that the Middle East has one of the largest developments of senior living homes worldwide, most of which include wellness components.

“Hospitals are trying to replicate five-star hotels, and there is a lot of demand on how to bridge hospitals and five-star hotels together,” she said.

Johannessen also revealed that the German national team for the World Cup, set to take place in Qatar, has booked out Zulal in the lead-up to the games. Zulal has 130 health and wellness employees on staff, as well as 15 doctors, and Johannessen said she sees sports teams investing in their health and going to resorts where they can have fresh air, organic food and a team of wellness specialists on-hand.

Spa and wellness industry icon Andrew Gibson gave an overview of the health and wellness industry from the 1980s until today.

“We’re really at an interesting position right now, because we’re doing treatments that at some point may be regulated by the medical industry,” he said.

In addition, Barbel Frey, managing director of La Pura Women’s Health Resort, highlighted the philosophy behind creating the women-only resort in Austria; Laszlo Puczko, co-founder and CEO of HTWW Life, talked about the importance of authenticity, saying “wellness claims need to be understandable and believable”; Martin Goldmann, CEO of ASPA International, asked “who really owns your health?”; and Sammy Gharieni talked about how technology and touchless treatments can help differentiate a location.

“The impact of the digital revolution touches every aspect of our lives – Metaverse 1.0 is already here,” said Gharieni. “The application of this in health and wellness is creating major industry disruptions.”

Most attendees agreed that the congress was an important first step in coming together across different industries that are increasingly overlapping or even merging together.

“If we're going to make an industry out of medical wellness, we need organisation, studies, voices and events,” said Gibson. “This is the first MWC, but it won’t be the last.”

Indeed, Kovanic and Bala have already announced plans for a second congress on 24-25 April, 2023.
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/ Credit: Medical Wellness Congress



/ Credit: Medical Wellness Congress



/ Credit: Jane Kitchen
PRODUCT NEWS
JK Wellness' full-body LED light therapy bed Revive Pro IR Laydown makes global debut
JK Wellness, the beauty, spa and wellness division of JK Group UK and Ireland, has launched a full-body LED light therapy unit combining red light and near-infrared light technology.
First standalone Elemis store to open in London’s Covent Garden
British spa and skincare giant Elemis is making an entrance into London's retail scene, picking Covent Garden's Seven Dials for its inaugural standalone store.
Klafs launches all-new Taras outdoor sauna
Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.
Unlocking the power of energy: W3Spa EMEA 2024 gears up to ignite new industry connections in Sardinia
The countdown is on for the third edition of W3Spa EMEA, an industry buyer event hosted by international buyer event company We Work Well (WWW).
GM Collin introduces pro-ageing Poly-Acid Peel Serum
The Poly-Acid Peel Serum is GM Collin’s latest pro-ageing solution to help combat wrinkles, fine lines and dull complexion.
Yon-ka tackles stress and sleep health with new Serum CBD and treatments
Heightened stress and poor sleep are believed to accelerate the ageing process twice as quickly. To help combat this, Yon-ka has released Serum CBD along with a 90-minute face and back sleep therapy ritual.
Dornbracht unveils new Aquahalo experience shower inspired by crystal chandeliers
Spa and bathroom fittings manufacturer Dornbracht has enhanced its portfolio with a new sculptural experience shower called the Aquahalo.
Myndstream teases new breathwork series in collaboration with Grammy Award winner Peter Kater
Freddie Moross, founder of wellness music provider Myndstream, has announced plans to launch Spiritus – a brand new breathwork series by Grammy Award-winning musician and composer Peter Kater – onto the company’s music streaming service, The Stream.
Full Balance reveals all-natural reflexology board
Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which guests stand on to "closely mimic the experience of professional reflexology treatments".
Scottish spa industry to gather at first-ever Spa Life Scotland event
Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.
We Work Well organises annual pre-ISPA charity hike in Scottsdale
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
+ More products   
 
COMPANY PROFILES
Balanced Body®

Balanced Body is the global leader in Pilates equipment and education. Founded over 47 years ago, we [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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