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PRODUCT NEWS
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| Groupe GM introduces Algotherm hotel amenities range |
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| 25 Sep 2025 . BY Helen Andrews |
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| The Algotherm range is part of Groupe GM’s Care About Earth programme, a category for brands focused on providing eco-conscious hospitality experiences without compromising on luxury / Groupe GM |
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Photo: Algotherm
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Our hotel partners offer their guests an immersive and personalised experience
– Delphine Fraignaud, CEO of Algotherm |
International amenities company Groupe GM has developed a new line of hotel products in partnership with skincare company Algotherm.
The range includes Algotherm’s signature active marine ingredients, providing guests across properties supplied by Groupe GM with access to ocean-inspired skincare.
Scents incorporated into the range include notes of lemon and green foliage, delicate floral heart of lily of the valley, violet and rose.
Groupe GM’s patented, refillable Ecofill dispenser is part of the collection’s design. The Algotherm formula is sealed in pouches for product integrity and hygiene. These features are also said to simplify hotel operations, allowing housekeeping staff to replace pouches in under 30 seconds.
The products come in various sizes and formats, including a 375ml bottle and a 300ml Ecopump dispenser crafted from plant-based plastics.
There is also a 20g soap bar and 33ml tubes made from plant-based materials and capped with recycled plastic.
Groupe GM has completed the amenities collection with a selection of hotel accessories, such as shower caps, vanity sets and manicure sets – packaged within recycled cardboard sleeves and boxes.
The Algotherm range is part of Groupe GM’s Care About Earth programme, a category for brands focused on providing eco-conscious hospitality experiences without compromising on luxury.
Delphine Fraignaud, CEO of Algotherm, told Spa Business, “Our hotel partners offer their guests an immersive and personalised experience. These services help to strengthen Algotherm's reputation and credibility, positioning us as the undisputed leader in the industry.”
Laurent Marchand, president of Groupe GM, said: "Groupe GM is proud to unveil the refreshed Algotherm hotel line, which seamlessly brings the rejuvenating power of the ocean into guest hotel experiences. This collection embodies eco-conscious luxury, offering guests a unique experience that celebrates the ocean's natural beauty and biodiversity and supports environmental sustainability."
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Groupe GM
Malakoff France
A leading international player in the amenities industry for 30 years, Groupe GM designs, produces and distributes cosmetics and accessories for the hospitality industry in over 60 countries across every continent.
www.groupegm.com
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