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PROMOTION
How Massage Green Spa adopted the right technology to drive sales and unify more than 100 locations
19 May 2022
 /
Affordable luxury brand Massage Green Spa lacked a centralised view of its growing, widespread operations. With the brand evolving, the head office needed a way to easily coordinate operations across spas and drive revenue consistently.

With more than 100 locations across the US, implementing a new business system seemed like a daunting challenge.

“Any transition of this scale is bound to be a huge task,” recalls Lishell Toney, Massage Green Spa director of franchise operations.

After careful consideration, the brand partnered with Zenoti to bring its complete spa technology platform to all its centres.

“We transitioned every spa to Zenoti over a span of a few weeks,” says Toney. “We migrated years of data, trained staff that was geographically distributed, and the Zenoti team was able to quickly respond to questions.”

By switching to Zenoti, Massage Green Spa could fulfil a previously difficult need: to unify its operations, with one central dashboard giving the head office a bird’s eye view of all franchises.

“My team now has access to the business performance of the company,” says Toney, “and we’re able to speed up key decisions.”

In addition to centralising operations, Massage Green Spa used Zenoti to offer gift cards and membership sales online. Its guests responded: gift cards generated US$248,000 in 10 months, while membership sales achieved a further US$190,000 in just four months.

Carlos Guzmán, president and COO, comments: “Zenoti has helped us achieve new efficiencies and marketing capabilities for our franchisees and guests.”

Speak to Zenoti today to see how we can help your spa business thrive.
Zenoti
Address: Dalton Place John Dalton Street, Manchester, M2 6DS, UK
Company profile

Zenoti

After experiencing the difficulties in running spas, salons and fitness centers without a software s [more...]
Supplier details
Zenoti
Manchester Manchester UK
Zenoti provides an all-in-one, cloud-based software solution for the beauty, wellness and fitness industries. The Zenoti platform is engineered for reliability and scale, harnessing the power of enterprise-level technology for businesses of all sizes.

Zenoti powers thousands of spas, salons and fitness studios in more than 50 countries. Zenoti allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. To learn more about Zenoti visit us online and follow us on Twitter, Facebook, Instagram, and LinkedIn for the latest news and updates.
www.zenoti.com
More details
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News   Products   Magazine
PROMOTION
How Massage Green Spa adopted the right technology to drive sales and unify more than 100 locations
19 May 2022
Affordable luxury brand Massage Green Spa lacked a centralised view of its growing, widespread operations. With the brand evolving, the head office needed a way to easily coordinate operations across spas and drive revenue consistently.

With more than 100 locations across the US, implementing a new business system seemed like a daunting challenge.

“Any transition of this scale is bound to be a huge task,” recalls Lishell Toney, Massage Green Spa director of franchise operations.

After careful consideration, the brand partnered with Zenoti to bring its complete spa technology platform to all its centres.

“We transitioned every spa to Zenoti over a span of a few weeks,” says Toney. “We migrated years of data, trained staff that was geographically distributed, and the Zenoti team was able to quickly respond to questions.”

By switching to Zenoti, Massage Green Spa could fulfil a previously difficult need: to unify its operations, with one central dashboard giving the head office a bird’s eye view of all franchises.

“My team now has access to the business performance of the company,” says Toney, “and we’re able to speed up key decisions.”

In addition to centralising operations, Massage Green Spa used Zenoti to offer gift cards and membership sales online. Its guests responded: gift cards generated US$248,000 in 10 months, while membership sales achieved a further US$190,000 in just four months.

Carlos Guzmán, president and COO, comments: “Zenoti has helped us achieve new efficiencies and marketing capabilities for our franchisees and guests.”

Speak to Zenoti today to see how we can help your spa business thrive.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
Zenoti
Address: Dalton Place John Dalton Street, Manchester, M2 6DS, UK
PRODUCT NEWS
New travel-size Spongellé buffers help guests create spa experience at home or on-the-go
Spongellé founder and CEO Elaine Binder – an internationally trained perfumer – has expanded her company’s collection of fragrant body wash-infused buffers.
BC SoftWear secures deal with Qatari distributor Iris Be You Beauty Trading
Spa and hotel textiles supplier BC SoftWear has entered a new partnership with Iris Be You Beauty Trading in Qatar.
de Mamiel introduces bioactiveFatigue Fix serum for stress-induced dullness
British spa brand de Mamiel has introduced the Fatigue Fix serum for skin affected by external aggressors such as UV, pollution, poor lifestyle habits and lack of sleep.
Crerar Hotels launches private apprenticeships for budding spa therapists
Scottish hotel group Crerar Hotels has unveiled a new spa therapist apprenticeship programme in a bid to help boost recruitment following its ongoing spa investment across its portfolio.
New CryoLounge+ chair offers 'comfortable cold' experience
WellnessSpace Brands, recently rebranded from HydroMassage, has opened pre-orders for its CryoLounge+ chair – a new hot and cold therapy and compression solution for wellness and fitness facilities.
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto Apostoli of Studio Apostoli.
Amra Skincare uses 24kt gold, pearls and caviar to create new spa treatments for Bürgenstock Resort
Situated high above Switzerland’s famous Lake Lucerne, Bürgenstock Resort’s high-end Alpine Spa has introduced a new partnership with luxury skincare and spa brand Amra Skincare.
Ishga’s Muscle Recovery Oil now available in retail size following customer demand
ishga, a skincare and spa brand specialising in organic seaweed products, has unveiled a retail version of its professional Muscle Recovery Oil to soothe tired muscles.
LaFlore Live Probiotic Skincare achieves Kind To Biome certification and appoints Michael Tompkins as board advisor
Florida-based LaFlore Live Probiotic Skincare is the first probiotic skincare company to be Kind To Biome certified.
Japanese forest bathing tradition inspires Kohler’s new Stillness Bath
Spa operator and bathroom fixtures company Kohler Co has developed a new multi-sensory bathing product called the Stillness Bath.
Noel Asmar Uniforms launches medical scrubs line
Known for shaking up the spa industry with its fashionable yet practical therapist wear, Noel Asmar Uniforms is now entering the medi-spa and healthcare domain with the launch of its Asmar Scrubs collection.
OTS Pulse means better customer service and investment optimisation, says CEO Ramon Gabikagogeaskoa
Whether going to the spa or gym, customers need to know that their belongings are secure – and, following the pandemic, the more contactless the process, the better.
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COMPANY PROFILES
Safe Space Lockers

We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]
+ More profiles  
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+ More catalogues  

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Sommerhuber GmbH - Ceramic heated LOUNGER ONE PLUS - ultimate relaxation
Lounger One Plus is characterized by an organic aesthetic, delicate contours and an ideal lying comfort. Comfortable ergonomically shaped Heat Storing Ceramics nestle the skin and provide for perfect relaxation – touchless enjoyment meeting the highest hygiene standards. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

29-30 Nov 2022

International Wellness Tourism Conference

Eden Roc, Cap Cana and Melia Punta Cana Beach, Punta Cana, Dominican Republic
29-30 Nov 2022

World Halotherapy Global Symposium

Virtual, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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