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PROMOTION
How Massage Green Spa adopted the right technology to drive sales and unify more than 100 locations
19 May 2022
 /
Affordable luxury brand Massage Green Spa lacked a centralised view of its growing, widespread operations. With the brand evolving, the head office needed a way to easily coordinate operations across spas and drive revenue consistently.

With more than 100 locations across the US, implementing a new business system seemed like a daunting challenge.

“Any transition of this scale is bound to be a huge task,” recalls Lishell Toney, Massage Green Spa director of franchise operations.

After careful consideration, the brand partnered with Zenoti to bring its complete spa technology platform to all its centres.

“We transitioned every spa to Zenoti over a span of a few weeks,” says Toney. “We migrated years of data, trained staff that was geographically distributed, and the Zenoti team was able to quickly respond to questions.”

By switching to Zenoti, Massage Green Spa could fulfil a previously difficult need: to unify its operations, with one central dashboard giving the head office a bird’s eye view of all franchises.

“My team now has access to the business performance of the company,” says Toney, “and we’re able to speed up key decisions.”

In addition to centralising operations, Massage Green Spa used Zenoti to offer gift cards and membership sales online. Its guests responded: gift cards generated US$248,000 in 10 months, while membership sales achieved a further US$190,000 in just four months.

Carlos Guzmán, president and COO, comments: “Zenoti has helped us achieve new efficiencies and marketing capabilities for our franchisees and guests.”

Speak to Zenoti today to see how we can help your spa business thrive.
Zenoti
Address: Dalton Place John Dalton Street, Manchester, M2 6DS, UK
Company profile

Zenoti

After experiencing the difficulties in running spas, salons and fitness centers without a software s [more...]
Supplier details
Zenoti
Manchester Manchester UK
Zenoti provides an all-in-one, cloud-based software solution for the beauty, wellness and fitness industries. The Zenoti platform is engineered for reliability and scale, harnessing the power of enterprise-level technology for businesses of all sizes.

Zenoti powers thousands of spas, salons and fitness studios in more than 50 countries. Zenoti allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. To learn more about Zenoti visit us online and follow us on Twitter, Facebook, Instagram, and LinkedIn for the latest news and updates.
www.zenoti.com
More details
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PROMOTION
How Massage Green Spa adopted the right technology to drive sales and unify more than 100 locations
19 May 2022
Affordable luxury brand Massage Green Spa lacked a centralised view of its growing, widespread operations. With the brand evolving, the head office needed a way to easily coordinate operations across spas and drive revenue consistently.

With more than 100 locations across the US, implementing a new business system seemed like a daunting challenge.

“Any transition of this scale is bound to be a huge task,” recalls Lishell Toney, Massage Green Spa director of franchise operations.

After careful consideration, the brand partnered with Zenoti to bring its complete spa technology platform to all its centres.

“We transitioned every spa to Zenoti over a span of a few weeks,” says Toney. “We migrated years of data, trained staff that was geographically distributed, and the Zenoti team was able to quickly respond to questions.”

By switching to Zenoti, Massage Green Spa could fulfil a previously difficult need: to unify its operations, with one central dashboard giving the head office a bird’s eye view of all franchises.

“My team now has access to the business performance of the company,” says Toney, “and we’re able to speed up key decisions.”

In addition to centralising operations, Massage Green Spa used Zenoti to offer gift cards and membership sales online. Its guests responded: gift cards generated US$248,000 in 10 months, while membership sales achieved a further US$190,000 in just four months.

Carlos Guzmán, president and COO, comments: “Zenoti has helped us achieve new efficiencies and marketing capabilities for our franchisees and guests.”

Speak to Zenoti today to see how we can help your spa business thrive.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
Zenoti
Address: Dalton Place John Dalton Street, Manchester, M2 6DS, UK
PRODUCT NEWS
Voya’s three new serums respond to customers' skincare needs, says Mark Walton
Voya has unveiled three new organic facial serums; Hyaluronate anti-pollution serum; Bio- retinol concentrate serum; and Vitamin C anti-oxidant serum.
Wrap Up by VP unveils new luxury silk loungewear
LA-based loungewear brand Wrap Up by VP has completed its summer collection with a selection of new silk pyjamas and robes.
Debra Hogan joins Temple Spa senior management team
UK-based skincare and spa brand Temple Spa has announced the appointment of its new spa business development manager, Debra Hogan.
Swissline branches into body care with new Cell Shock Body collection
Swissline has drawn on its 30 years of experience in facial skincare to develop its first body care collection.
Good Pharma develops plant-based beverages to optimise benefits of spa visits
Good Pharma has expanded its plant-based wellbeing-centric beverage selection with a new No Worries, Botanical, Mushroom & Jujube Seed Infusion Tea.
Valmont unveils V-FIRM range and spa ritual to restore skin’s firmness
Swiss spa and beauty brand Valmont has introduced the V-FIRM skincare collection and an all- new spa treatment.
Phytomer revamps Expert Youth Cream with all-new formula, packaging and fragrance
Expert Youth Wrinkle-Plumping Cream is the latest innovation to be unveiled by marine skincare and spa brand Phytomer.
Veronique Gabai taps neuroscientific research to create mood-enhancing Aroma collection
Veronique Gabai has launched the Aroma luxury perfume therapy collection to improve wellbeing.
Devin Consulting promotes Colin Dougall to managing director
Devin Consulting, one of the UK’s largest independent pool and spa engineering consultancies, has appointed Colin Dougall as managing director.
Daniel Thwaites and Temple Spa strike up new partnership
UK hotel collection Daniel Thwaites has refreshed spa menus at select properties thanks to a new partnership with Temple Spa.
Essence nose rings make aromatherapy available anytime, anywhere, says Michael DeLeeuw
Essence has introduced a nasal diffuser product to the spa, hospitality and healthcare markets designed to enhance wellbeing in a variety of settings.
Therabody introduces its first facial health device, the TheraFace PRO
Percussive therapy tech company Therabody has introduced the TheraFace PRO to offer the ‘ultimate portable facial health device’ for professional use in spas and by consumers at home.
+ More products   
 
COMPANY PROFILES
Global Project & Spa Advisory

The company was launched in 2012 by CEO Patrick Saussay and Christopher Ryan. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

About us | J Grabner GmbH
More than 30 employees have one thing in common with the company founder Josef Grabner: Their enthusiasm for nature in all its individual facets Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

12-13 Sep 2022

2022 Salt Therapy Association Conference

Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
12-14 Sep 2022

Spa Life Ireland

Galgorm Spa & Golf Resort , Ballymena, Ireland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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