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PROMOTION
How can snow therapy enhance fitness and wellness experiences?
12 May 2022

Incorporating a SnowRoom into your spa or fitness studio is a tried and tested business decision which will not only provide a wealth of health benefits for guests but also leave them speechless after experiencing an unforgettable wellness experience.

Although cold treatments have been used since ancient times, they’ve always stood in the shadow of hot therapy treatments – until now.

In the modern wellness and fitness sector, cold therapy is becoming an increasingly popular component of physiotherapy, medical wellness and beauty treatments.

A healthy body and mind

Whether to reduce inflammation, relieve muscle soreness or support mental wellbeing, exposing the body to cold temperatures has been proven to bring numerous health benefits.

In 2021, the GWS’ Global Wellness Trend Report confirmed that positive stress exposure, such as contrast therapy using a SnowRoom, can help support and rebalance the immune system.

Cold treatment has also been shown to help ease some symptoms of depression and anxiety by exposing the body to positive stress, which promotes deep relaxation.

Recovery and regeneration

For fitness enthusiasts, cold therapy treatment is a great way to boost the recovery process after a workout because cold temperatures temporarily reduce pain, providing relief for both muscles and joints. As a result, the body releases endorphins and serotonin which can help to improve joint movement and mobility.

Plus, a session of cold therapy after exercise is said to be the perfect finale thanks to its ability to help the body return to its natural state and temperature.

Contrast therapy

Spa owners and operators are sure to know that the effects of sauna bathing are only achievable when combined with cold temperatures. However, taking a dip into icy water or standing under the bucket shower isn’t a very comforting thought for most people!

Instead, a SnowRoom offers the perfect alternative, where guests can step into a room filled with real powder snow and be transported into a tranquil winter scene.

The gentle cool down method gives every sauna guest and athlete the opportunity of a holistic cool down, regardless of their physical condition.

For beginners, deep breaths at -10°C and dry air will cool the airways. And for those willing to go a step further, there is the option to grab some snow in their hands and massage it gently onto their skin.

“The wonderful thing about the SnowRoom is that it makes access to cold applications easier for everyone,” says Sara Brenninger, product manager at TechnoAlpin Indoor.

“Plus, the bonus points are that you don't really get wet, it’s a gentle cooldown option and it’s suitable for all guests, including those who are pain-sensitive. SnowRooms are the perfect addition for any setting, be it fitness, sauna or a private spa.”

TechnoAlpin’s innovative SnowRoom is a well-thought-through wellness solution which adds value to any environment where it’s installed.

Apart from the numerous health benefits, the dry cold gives the possibility of a more comfortable cool-down, transports sauna guests and athletes to a natural setting and leaves them with a unique memory.

To find out more about TechnoAlpin SnowRoom, visit the company’s ​​official website.
TechnoAlpin SpA
Address: P.-Agostini-Strasse 2, I-39100 Bolzano, Italy






Company profile

TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin combines its fascination for snow with holistic wellbeing to create something completely unique.

Read TechnoAlpin Indoor's full profile here
Supplier details
TechnoAlpin SpA
Bolzano Italy
TechnoAlpin is the worldwide leader for snowmaking systems. TechnoAlpin has been planning and realizing snowmaking systems for ski resorts worldwide since 1990, and also offers solutions for the production of snow indoors. The company holds numerous patents that today set the industry standards in this segment. TechnoAlpin creates unique and tailor-made snow cabins for the leading spas, close to 100 projects have been completed. TechnoAlpin operates in more than 50 countries and offers worldwide service.
indoor.technoalpin.com
More details
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
PROMOTION
How can snow therapy enhance fitness and wellness experiences?
12 May 2022

Incorporating a SnowRoom into your spa or fitness studio is a tried and tested business decision which will not only provide a wealth of health benefits for guests but also leave them speechless after experiencing an unforgettable wellness experience.

Although cold treatments have been used since ancient times, they’ve always stood in the shadow of hot therapy treatments – until now.

In the modern wellness and fitness sector, cold therapy is becoming an increasingly popular component of physiotherapy, medical wellness and beauty treatments.

A healthy body and mind

Whether to reduce inflammation, relieve muscle soreness or support mental wellbeing, exposing the body to cold temperatures has been proven to bring numerous health benefits.

In 2021, the GWS’ Global Wellness Trend Report confirmed that positive stress exposure, such as contrast therapy using a SnowRoom, can help support and rebalance the immune system.

Cold treatment has also been shown to help ease some symptoms of depression and anxiety by exposing the body to positive stress, which promotes deep relaxation.

Recovery and regeneration

For fitness enthusiasts, cold therapy treatment is a great way to boost the recovery process after a workout because cold temperatures temporarily reduce pain, providing relief for both muscles and joints. As a result, the body releases endorphins and serotonin which can help to improve joint movement and mobility.

Plus, a session of cold therapy after exercise is said to be the perfect finale thanks to its ability to help the body return to its natural state and temperature.

Contrast therapy

Spa owners and operators are sure to know that the effects of sauna bathing are only achievable when combined with cold temperatures. However, taking a dip into icy water or standing under the bucket shower isn’t a very comforting thought for most people!

Instead, a SnowRoom offers the perfect alternative, where guests can step into a room filled with real powder snow and be transported into a tranquil winter scene.

The gentle cool down method gives every sauna guest and athlete the opportunity of a holistic cool down, regardless of their physical condition.

For beginners, deep breaths at -10°C and dry air will cool the airways. And for those willing to go a step further, there is the option to grab some snow in their hands and massage it gently onto their skin.

“The wonderful thing about the SnowRoom is that it makes access to cold applications easier for everyone,” says Sara Brenninger, product manager at TechnoAlpin Indoor.

“Plus, the bonus points are that you don't really get wet, it’s a gentle cooldown option and it’s suitable for all guests, including those who are pain-sensitive. SnowRooms are the perfect addition for any setting, be it fitness, sauna or a private spa.”

TechnoAlpin’s innovative SnowRoom is a well-thought-through wellness solution which adds value to any environment where it’s installed.

Apart from the numerous health benefits, the dry cold gives the possibility of a more comfortable cool-down, transports sauna guests and athletes to a natural setting and leaves them with a unique memory.

To find out more about TechnoAlpin SnowRoom, visit the company’s ​​official website.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
TechnoAlpin SpA
Address: P.-Agostini-Strasse 2, I-39100 Bolzano, Italy






PRODUCT NEWS
Lyma diversifies portfolio with retail products in other wellness categories
Lyma, the medtech company most well-known for its cold laser technology, is strengthening its portfolio in other wellness market categories by creating a gut-health optimisation supplement and its first retail skincare range not specifically designed to b
Margaret Dabbs London rolls out its AstraeaNatura LED Hand Mitts professionally worldwide
Margaret Dabbs London is rolling out its AstraeaNatura LED Hand Mitts to spas around the world.
Bellezi collaborates with Neurosonic Technologies to create Deepsense wellness concept
Bellezi, the Dutch-founded spa furniture manufacturer, has created a touchless wellness concept called Deepsense in collaboration with low-frequency vibroacoustic technology firm Neurosonic Technologies.
Million Dollar Facial System creates biomicroneedling treatment Bio-Cell Trinity+
Million Dollar Facial System has launched a professional skin resurfacing treatment in a treatment range called Bio-Cell Trinity+.
Phytomer relaunches in UK and Irish spa markets with new appointments
Phytomer, the French marine biotech skincare company, is relaunching its UK and Irish subsidiary business as the brand plans a new chapter of growth in the territory.
Harpar Grace International launches distribution of Australian sunscreen brand Airyday
UK distributor Harpar Grace International has announced the trade launch of Airyday, the Australian sunscreen brand.
Omnisens creates Éclat du Temps serum to be used in its Secrets du Temps treatment
Omnisens has created a new anti-ageing serum called Éclat du Temps, which is used in the updated facial treatment called Secrets du Temps.
Living Earth Crafts launches the Ultima Reset Lounger
Living Earth Crafts, a member of the new parent company, Intentional Wellness Brands, has launched a bio-stacking recovery system called Ultima Reset Lounger.
Personal care brand for mothers Mayah launches debut bodycare collection
Mayah, a new personal care brand developed to be safe for mothers and mothers-to-be, has debuted its first collection of three bodycare products.
Gaia Skincare launches its Affinity Face Experience, building on cancer-safe protocols
Gaia Skincare has developed the Gaia Affinity Face Experience, a 45-minute or 60-minute protocol that has been designed to be safe for those living with or recovering from cancer.
Ishga becomes an official partner for Team Scotland at the Commonwealth Games 2026
Organic Hebridean skincare brand Ishga, which harvests its seaweed on the Isle of Lewis in Scotland, has become an official partner for Team Scotland at the Commonwealth Games 2026.
Fashionizer Spa Uniforms releases affordable Grove Collection
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+ More products   
 
COMPANY PROFILES
Myndstream

The Stream, Myndstream's purpose-built streaming service enables you to personalise the music to sui [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

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Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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FREE DIGITAL SUBSCRIPTIONS