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PROMOTION
Make the most of your bookings with Book4Time’s innovative yield management features
03 Mar 2023
 / Book4Time
/ Book4Time
Book4Time is the world's leading spa and ancillary revenue management software for the world’s top hotels and resorts, used by more Forbes Five-Star resorts than any other vendor.

Book4Time manages the end-to-end guest experience for international hotels, resorts, casinos, golf and private member clubs operating in over 100 countries worldwide and is the preferred solution for some of the world’s largest and most prestigious brands.

Its latest launch is its advanced yield management capabilities.

Simply put, yield management is the practice of adjusting prices based on demand.

This is a practice that the hospitality industry has been using since the 70s. From airlines to hotel rooms, prices can always fluctuate based on demand. The best example is that maybe there’s a huge sporting event taking place near your hotel of choice, you’ll likely be paying more during the weekend of this sporting event because demand is up and that hotel is trying to capture the maximum amount of revenue.

The spa industry and yield management
During the past couple of years, the spa industry has begun to catch on and utilise this practice to make up for slower days without having to discount their services or offerings, which can actually harm a business.

Yield management gives spa directors and general managers the opportunity to use new sales and marketing techniques to fill their treatment rooms during these slower times to entice guests to make a visit to the spa and to make up for potential lost revenue.

On a slower day, your system could automatically lower prices for you. Pair these prices with a smooth marketing campaign for hotel guests, you could turn your entire schedule around.

Book4Time’s out-of-the-box solution has always given users the option to use yield management features, allowing management teams to set the system up to automatically fluctuate prices based on the day of the week or practitioner.

However, we recently took it a step further to give our clients a fully automated 360-degree yielding experience.
With our new advanced yielding features, our clients can set their systems to yield by room occupancy, spa utilisation percentage and hour of the day.

These new offerings will allow spa directors to run their spa and treatment rooms at their maximum efficiency when choosing to use this feature.

Suzanne Holbrook, senior corporate director of spa operations for Marriott International and Ritz Carlton, is an expert in yield- and revenue management.

She oversees 160 spas at hotels and resorts and is recognised for an almost magical ability to produce outstanding financial results.

Holbrook told Spa Executive Magazine in an interview: “There’s always the fear of change! We’re used to yield management with airlines and hotels, but not in spas. Why? Let’s be the disruptors. We shouldn’t wait for every other industry to move forward.”

Book4Time Inc
Address: 306 Town Centre Blvd. Suite 400 Markham, ON L3R 0Y6 Canada
Company profile

Book4Time Inc.

Founded in 2004, Book4Time is a global leader in spa, wellness and leisure activity management solutions for the hospitality market.

Read Book4Time Inc.'s full profile here
Supplier details
Book4Time Inc

Markham Ontario Canada
Book4Time is the leading spa and ancillary revenue management software for the world’s top hotels and resorts, used by more Forbes 5-Star resorts than any other vendor. Book4Time manages the end-to-end guest experience for international hotels, resorts, casinos, golf, and private member clubs operating in over 100 countries worldwide and is the preferred solution for some of the world’s largest and most prestigious brands.
www.book4time.com
More details
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28-29 Jul 2024

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©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
PROMOTION
Make the most of your bookings with Book4Time’s innovative yield management features
03 Mar 2023
/ Book4Time
Book4Time is the world's leading spa and ancillary revenue management software for the world’s top hotels and resorts, used by more Forbes Five-Star resorts than any other vendor.

Book4Time manages the end-to-end guest experience for international hotels, resorts, casinos, golf and private member clubs operating in over 100 countries worldwide and is the preferred solution for some of the world’s largest and most prestigious brands.

Its latest launch is its advanced yield management capabilities.

Simply put, yield management is the practice of adjusting prices based on demand.

This is a practice that the hospitality industry has been using since the 70s. From airlines to hotel rooms, prices can always fluctuate based on demand. The best example is that maybe there’s a huge sporting event taking place near your hotel of choice, you’ll likely be paying more during the weekend of this sporting event because demand is up and that hotel is trying to capture the maximum amount of revenue.

The spa industry and yield management
During the past couple of years, the spa industry has begun to catch on and utilise this practice to make up for slower days without having to discount their services or offerings, which can actually harm a business.

Yield management gives spa directors and general managers the opportunity to use new sales and marketing techniques to fill their treatment rooms during these slower times to entice guests to make a visit to the spa and to make up for potential lost revenue.

On a slower day, your system could automatically lower prices for you. Pair these prices with a smooth marketing campaign for hotel guests, you could turn your entire schedule around.

Book4Time’s out-of-the-box solution has always given users the option to use yield management features, allowing management teams to set the system up to automatically fluctuate prices based on the day of the week or practitioner.

However, we recently took it a step further to give our clients a fully automated 360-degree yielding experience.
With our new advanced yielding features, our clients can set their systems to yield by room occupancy, spa utilisation percentage and hour of the day.

These new offerings will allow spa directors to run their spa and treatment rooms at their maximum efficiency when choosing to use this feature.

Suzanne Holbrook, senior corporate director of spa operations for Marriott International and Ritz Carlton, is an expert in yield- and revenue management.

She oversees 160 spas at hotels and resorts and is recognised for an almost magical ability to produce outstanding financial results.

Holbrook told Spa Executive Magazine in an interview: “There’s always the fear of change! We’re used to yield management with airlines and hotels, but not in spas. Why? Let’s be the disruptors. We shouldn’t wait for every other industry to move forward.”

If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
Book4Time Inc
Address: 306 Town Centre Blvd. Suite 400 Markham, ON L3R 0Y6 Canada
PRODUCT NEWS
Earthlite announces new investment partner
US-based spa and massage equipment specialist Earthlite has announced a new partnership with investment firm Valesco Industries, as revealed by CEO Jim Chenevey.
Aromatherapy Associates unveils luxury Bath Butler Service for spa and hotel partners
Aromatherapy Associates has unveiled an innovative new in-room wellbeing offering: the Bath Butler service.
Knesko Skin announces launch of Gold Repair Body Collection
Knesko Skin has strengthened its gemstone-infused Gold Repair Collection with a new bodycare line, including a body cream, serum and signature collagen masks for hands and feet.
Wildsmith Skin teams up with Serenbe for US market debut
Award-winning US wellness community Serenbe in Atlanta, Georgia, has announced a partnership with British wellness brand Wildsmith Skin to bring its nature-inspired skincare and spa treatments to the states.
Dream Machine founders Kevin Finel and Brice Battung target spa industry
Two hypnosis professionals from France, Kevin Finel and Brice Battung, are looking to transform spa relaxation experiences with their Dream Machine innovation.
TempleSpa showcases new range with treatments that ‘spark energy and joy’
British spa and skincare brand TempleSpa has introduced two treatments to showcase its new Energy & Joy body and home range.
Circadia unveils Pre & Post Biotic Nourishing Mask with Royal Tea
Professional US skincare brand Circadia has created a new face mask to protect, restore and nourish the skin and its microbiome.
Dornbracht's Serenity Sky taps into TCM and Kneipp therapy
"Weightless, powerful, refreshing," is how Dornbracht's CEO Stefan Gesing describes the therapeutic water experiences of the company's new Serenity Sky shower panel
Esse Skincare introduces sun-activated Pro-Sun D serum
Vitamin D is a cornerstone of skin health, but with sunlight being our primary natural source, it's crucial to exercise caution against overexposure to potent rays.
Kloodos unveils futuristic Cell Stack PBM pod
Kloodos has secured the global distribution rights for a futuristic photobiomodulation (PBM) pod that also emits negative ions and has been designed to create a float-like feeling.
Ojmar introduces battery-free electronic locker to cut carbon footprints in health clubs and spas
Smart lock manufacturer Ojmar has released the OTS20 Batteryless – the first battery-free electronic locker lock on the market. The smart lock is powered by Ojmar's patented 'Push Power' technology, which harnesses the energy created by a simple push of the nozzle.
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+ More profiles  
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+ More catalogues  

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+ More directory  
DIARY

 

28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS