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PRODUCT NEWS
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| OM4 launches inclusive skincare brand |
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| 08 Oct 2019 . BY Lauren Heath-Jones |
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| HAIA was formulated to promote a healthy skin microbiome |
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OM4, a product house specialising in male skincare, has created a new skincare brand designed to celebrate inclusivity.
Called HAIA, short for Happy As I Am, the range is both gender neutral and inclusive. It is separated into five colour-coded collections, each with its own selection of cleansers, toners, serums, moisturisers, eye care products and masks. Each product bears its own affirmation, such as 'I am confident', 'I am bold', 'I am worthy'.
Formulated to promote a healthy skin microbiome, the products feature naturally-derived ingredients, including extremophiles, microorganisms that exist in extreme conditions, and mesonutrients, antioxidants found in superfoods, as well as plant stem cells and bioferments.
The company has also developed an accompanying app, available through its website, that will offer practical advice on how to implement affirmations in everyday life. It features animated characters, designed to reflect the brand's diverse target audience, and a virtual selfie derm-analysis tool that offers personalised product recommendations.
"Since beauty and belonging are such cultural drivers, our goal was to create a clean and inclusive skincare brand to help change the idea of living up to the social norm and remind you to love exactly who you are every day," explains OM4 CEO Mike Bruggeman.
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OM4Men
OM4 (Organic Male) is an organic men’s skin care line, designed exclusively for male skin. OM4 uses only the highest quality food grade organic and natural ingredients with the belief that science exists within nature and requires minimal human intervention. Precise formulations of natural, and whenever possible organic and biodynamic botanicals, yield OM4’s distinctive results. OM4 does not use harmful chemicals, parabens, sodium lauryl sulfate, additives, and only enough preservation (as naturally occurring as possible) to ensure an effective product with a minimum shelf life of 18 months.
om4men.com
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