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PRODUCT NEWS
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| Online booking dramatically increases revenue at The Spa at Ponte Vedra Inn and Club |
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| 21 Oct 2013 . BY Kate Corney |
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For the Spa at Ponte Vedra Inn and Club, the ability to capture bookings, even when the spa is closed, has resulted in an increase in reservations and an increase in revenue. They chose a solution that was fully integrated with their SpaSoft Spa Management System.
Dramatic increase in reservations and revenue
Lost business: Each morning when The Spa at Ponte Vedra Inn and Club opened for the business, the reservations team found 10 to 20 voicemail messages inquiring about booking for services.
Although the team returned each call, spa manager Tara Shewey felt that they were losing potential business because they didn’t have a reservationist working 24 hours a day, seven days a week.
The Ponte Vedra Spa wanted to capture all incoming business, no matter the day of the week or the time of day. They needed a flexible, easy to use online spa booking solution.
The solution? Always available online booking
The Spa at Ponte Vedra Inn and Club looked to the Ryatta Group's SpaDirect to provide an online booking engine for spa services.
They needed a solution that was fully integrated with their SpaSoft Spa Management System as well as one that would complement their existing online gift card sales.
Using the simple administration back end, Ponte Vedra loaded their menu of spa services into the solution.
Guests select the dates and the service and SpaDirect suggests available times as well as alternative times and treatments.
Tara Shewey said: “We felt like we were losing a lot of potential bookings because we didn’t have somebody 24 hours a day. Online booking with SpaDirect is really helping us capture business after hours.”
Regardless of whether they connect to the website on a desktop computer, tablet or smart phone, guests can easily book treatments or purchase gift cards.
Guests receive an email confirmation and the bookings with all the reservations details flow automatically into the SpaSoft Spa Management System.
The results: Dramatic increase in reservations and revenue
For the Spa at Ponte Vedra Inn and Club, the ability to capture bookings, even when the spa is closed, has resulted in an increase in reservations and an increase in revenue.
Not only is their reservations team busy all day on the phones, but the SpaDirect online booking feeds reservations into the system 24 hours a day.
• +$150,000 projected annual revenue increase with SpaDirect
• December gift card sales increased 24 per cent over prior year with the new website
• Over 250 per cent return on investment projected by the second year with the SpaDirect Solution
“I knew online booking was going to be successful, but I didn’t think it was going to be such an immediate success,” said Shewey.
For more information about SpaSoft visit
www.partech.com/pvspa or
spasoft improve service
Click to play video.
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Springer-Miller Systems
Spa and activity management system empowering spas and resorts to provide impeccable service for each and every client.
www.spasoft.com
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