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PRODUCT NEWS
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| Phytomer celebrates 50 years of beauty by the sea |
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| 06 May 2022 . BY Megan Whitby |
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| The coastal environment around St Malo in Brittany is the physical home and spiritual heart of Phytomer / Phytomer |
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French marine skincare and spa brand Phytomer has reached its 50th-anniversary milestone and is preparing to celebrate in more than 80 countries, in collaboration with 10,000 spas.
Since its inception in 1972 in St Malo, Brittany, the brand has remained committed to producing formulas underpinned by powerful marine ingredients, all obtained through eco-friendly and responsible means to preserve natural resources.
The family story behind the brand involves three ambitious generations – grandfather Jean, who pioneered the idea of turning the sea into wellness skincare; his son Antoine, who focused on developing exceptional marine research and development standards, and putting Phytomer on the international stage; and Antoine’s daughter Mathilde, who together with her husband Tristan, has spent more than a decade gaining detailed experience in every part of the business – from product development, branding and distribution, to launching two Phytomer spas.
Mathilde and Tristan are the dedicated couple who are now poised to lead the brand into its next half-century.
Marking a milestone
So what celebrations lie in store for Phytomer’s 50th anniversary this year? Mathilde told Spa Business the brand is gearing up to host a big event for the company’s international distributors in St Malo this month, an anniversary roadshow visiting 10 cities around France, as well as many celebrations across Phytomer’s worldwide network.
Innovation-wise, Phytomer will release Oligo 6, an anti-ageing focused marine concentrate, packed with trace elements, vitamins and prebiotics, as well as a premium facial treatment.
Above all, she acknowledges the privilege of soon heading up a spa skincare company that has remained an independent family business for 50 years.
“We remain true to our values and work ethics,” she says. “With no outside pressure from investors, we can make all our decisions based on what’s right for the brand, our employees, our customers and of course the environment.
“We’re proud of what we’ve accomplished thanks to our partners and colleagues, and excited for the future.”
Over the next two years, the brand will focus further on developing organic lines (the first, Cyfolia, launched in 2020), a biotechnology production unit (2024) and an ambitious merchandising programme to help clients with spa design and product staging, as well as refillable product containers.
To read more about Phytomer’s history, spa treatments and plans for the future, head to the latest issue of Spa Business.
Wife and husband Mathilde and Tristan spent a decade gaining experience in every part of the family business / Credit: Phytomer
The first Phytomer spa opened in St Malo in 2000, and the brand has recently opened two flagship spas in Paris / Credit: Phytomer
10,000sq m of laboratories are setting the benchmark in marine research / Credit: Phytomer
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Phytomer
Saint-Malo France
The creation of PHYTOMER in 1972 marked the invention of marine cosmetics: a new form of skin care offering incredible diversity from the marine world as a solution for the world of beauty.
Over the past 40 years, PHYTOMER has developed into a worldwide spa brand present in approximately 10 000 points of sale in 70 countries. The brand's global success is a tribute to the perfect combination of relaxation and results provided by its treatments: the emblematic self-heating mud and unique OLIGOMER®, ensure that all treatments deliver an incredible sensation of well-being while providing immediate and lasting results.
PHYTOMER's renowned team of scientists continuously works on discovering new revolutionary and patented marine ingredients, forming the basis of our sensory-stimulating and highly effective products. The research and production methods ensure irreproachable quality and optimal tolerance.
Driven by the same continuing passion for the sea, PHYTOMER is now more than ever, the embodiment of marine cosmetics of the future. Innovative, relaxing and extremely active, PHYTOMER face and body care represents an invitation to well-being, a marine immersion for healthy, natural, and lasting beauty.
www.phytomer.com
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