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PRODUCT NEWS
Pure Massage launches new technique
24 Aug 2017 . BY Lauren Heath-Jones
Pure Massage co-founder Beata Aleksandrowicz demonstrated the Body Movement technique at her residency at the Dormy House Hotel in May /
Pure Massage co-founder Beata Aleksandrowicz demonstrated the Body Movement technique at her residency at the Dormy House Hotel in May
Pure Massage has debuted a new massage technique designed to improve body alignment, flexibility and boost energy levels.

The Body Movement Pure Massage technique is a unique method developed by Pure Massage co-founder Beata Aleksandrowicz and is a fusion of eastern and western techniques. It claims to deliver a modern and effective experience without the use of oil, with clients remaining fully clothed throughout the process.

The massage begins with gentle rocking movements that are designed to completely relax the muscles. This is then followed by intense muscle work and stretching that leaves the client feeling relaxed, refreshed and full of energy.

The massage can be adapted to suit the client’s individual needs and claims to be particularly beneficial for athletes either pre or post-exercise.

The session is followed by a personalised consultation offering wellness and aftercare advice.

The treatment can be offered in either 60 or 90-minute sessions, and will form an additional option for spas as part of the Pure Massage Training Method.

The technique made its European debut at The Lanesborough Club and Spa in London and was offered by Beata at her exclusive wellness residency at The Dormy House Hotel and Spa earlier this year.
Supplier details
Pure Massage Spa Training Method®

Since 2002 we have been experts in massage and have developed the Pure Massage Spa Training Method® based on our Twelve Principles, taking your therapist from excellent to exceptional massage delivery.
www.spatraining.global
More details
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Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
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21-23 Jun 2026

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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
PRODUCT NEWS
Pure Massage launches new technique
24 Aug 2017 . BY Lauren Heath-Jones
Pure Massage co-founder Beata Aleksandrowicz demonstrated the Body Movement technique at her residency at the Dormy House Hotel in May
Pure Massage has debuted a new massage technique designed to improve body alignment, flexibility and boost energy levels.

The Body Movement Pure Massage technique is a unique method developed by Pure Massage co-founder Beata Aleksandrowicz and is a fusion of eastern and western techniques. It claims to deliver a modern and effective experience without the use of oil, with clients remaining fully clothed throughout the process.

The massage begins with gentle rocking movements that are designed to completely relax the muscles. This is then followed by intense muscle work and stretching that leaves the client feeling relaxed, refreshed and full of energy.

The massage can be adapted to suit the client’s individual needs and claims to be particularly beneficial for athletes either pre or post-exercise.

The session is followed by a personalised consultation offering wellness and aftercare advice.

The treatment can be offered in either 60 or 90-minute sessions, and will form an additional option for spas as part of the Pure Massage Training Method.

The technique made its European debut at The Lanesborough Club and Spa in London and was offered by Beata at her exclusive wellness residency at The Dormy House Hotel and Spa earlier this year.
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PRODUCT NEWS
Pharmos Natur launches Lunar Skin Ritual using products designed to work at night
Pharmos Natur has launched a Night Elixir and Night Cream to be used in its latest therapy, the Lunar Skin Ritual.
HPO Tech introduces hyperbaric chamber, Oyster
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid that opens upwards like a shell.
Manduka debuts premium P/ROX hybrid fitness mat
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat, crafted for athletes and functional fitness practitioners who move between yoga and fitness training.
Rebalance Tech ramps up Impulse rollout
Consumer desire for overall wellbeing is driving demand for Impulse, a multisensory bed by Rebalance Tech, according to distributor Spa Vision.
Nilo Spa Design introduces Marea dry flotation bed
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres of water to support the body evenly in a zero-gravity-like experience.
Esse Skincare upgrades Probiotic Serum with fourth live probiotic species
Microbiome-focused Esse Skincare has upgraded its Probiotic Serum formula with a fourth live probiotic species.
Voya launches Resurge Hair and Scalp Elixir and spa treatments
Organic seaweed spa brand Voya has developed a lightweight scalp serum called Resurge Hair and Scalp Elixir.
Templespa releases brightening Glass Act eye serum
Templespa has developed a memory gel serum called Glass Act that is designed to cool, comfort and revive the delicate skin found around the eyes.
Sweet Bee Organics enters spa market at The Ned London with magnesium-infused treatment
Modern apothecary skincare brand Sweet Bee Organics has entered the spa market with its first treatment at the hotel and members’ club The Ned London, in the UK.
OSKIA unveils Midnight Eye Q cream for nocturnal repair
Nutri-cosmeceutical beauty brand OSKIA has unveiled an eye cream called Midnight Eye Q, which has been designed to regenerate the delicate skin in alignment with the body’s circadian rhythm.
Epicutis launches Hydrobiome Serum and professional-only Massage Oil
Biotechnology-driven skincare company, Epicutis, has launched two new products in its mission to deliver long-term skin health, barrier recovery and microbiome harmony. 
Cellcosmet releases Hydra-Soothing Mask for sensitive and sensitised skin
Swiss skincare brand Cellcosmet has released its Hydra-Soothing Mask to meet what it sees as a rise in demand for sensitive and sensitised skin products following cosmetic treatments.
+ More products   
 
COMPANY PROFILES
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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