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PROMOTION
Three essential spa revenue strategies for 2023
02 Dec 2022
Consider new strategies to boost your revenue and business growth / Shutterstock / Alliance Images
Consider new strategies to boost your revenue and business growth / Shutterstock / Alliance Images
Running a profitable spa demands keeping on top of ever-changing guest preferences. Simply sticking to conventional revenue streams isn’t going to be enough to get ahead of the competition in 2023.

Once the December rush is over, take some time to consider new strategies to boost your revenue and business growth.

Here’s some advice from all-in-one spa software provider, Zenoti.

Must-have memberships

Introduce a membership program that makes loyal guests feel special and drives recurring income. Align it with your business goals to fill potential revenue gaps. For example, offer membership perks on quiet days, or exclusive offers on new treatments to boost their popularity. Give members smartphone access to their member profile, credits and rewards to make participating in the program effortless.

Irresistible upselling and cross-selling

Not every staff member is a natural salesperson – and they don’t have to be. Boost your treatment and retail sales with a software primed for upselling and cross-selling. Zenoti suggests relevant add-ons both during the online booking process and to your front desk and providers during a service.

Unmissable marketing campaigns

When a business continues to send non-targeted marketing promotions, most recipients will start ignoring their messages. Drive better results by sending email and SMS promotions that take each guest’s purchase history into account. For example, massage offers to past massage guests.

With a tool like Zenoti Smart Marketing, the system automatically detects when you have gaps in your appointment book and sends relevant promotions to guests who are overdue a visit.

Find out how your spa could grow in 2023. Contact Zenoti for a customised demonstration.
Zenoti
Address: Jackson House, Sibson Road, Sale, Manchester, M33 7RR, United Kingdom
Company profile

Zenoti

Zenoti software addresses every aspect of running a spa business: driving revenue growth, empowering staff, delivering an exceptional client experience, and realising efficiencies from booking appointments to managing inventory.

Read Zenoti's full profile here
Supplier details
Zenoti
Sale Manchester UK
Zenoti provides an all-in-one, cloud-based software solution for the beauty, wellness and fitness industries. The Zenoti platform is engineered for reliability and scale, harnessing the power of enterprise-level technology for businesses of all sizes.

Zenoti powers thousands of spas, salons and fitness studios in more than 50 countries. Zenoti allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. To learn more about Zenoti visit us online and follow us on Twitter, Facebook, Instagram, and LinkedIn for the latest news and updates.
www.zenoti.com
More details
PRODUCT NEWS
Swissline introduces Swiss Oxygen facial and all-new mask and ampoule
Cellular skincare and spa brand Swissline has launched a new 75-minute facial titled the Swiss Oxygen Treatment, debuting exclusively at luxury Swiss day spa Labo Spa in Zurich.
Eco Resort Network conference to convene in Mauritius this May
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from 18-22 May 2024.
Amra Skincare announces collaboration with St. Regis Red Sea Resort
Amra Skincare, the premium British spa and skincare brand, has been selected as the exclusive spa partner for the St. Regis Red Sea Resort in Saudi Arabia.
Natura Bissé treatments boost wellbeing by almost 70 per cent finds recent study
Spanish skincare and spa brand Natura Bissé has discovered its treatments can increase a sense of wellbeing by almost 70 per cent, as well as improving self-esteem, skin condition and relaxation levels.
Gharieni Group announces launch of Metawell
The Gharieni Group has expanded its family of brands with Metawell: a new brand that will exclusively communicate and offer its mind/body wellness technologies offering in the global market.
Exhale taps Salt Chamber to create comprehensive recovery lounge in NYC
Salt Chamber has announced a collaboration with Exhale at its new flagship location at Virgin Hotels New York City on a multisensory salt room.
Continuum Footspas introduces Infinity Glass Pedicure Bowl
Pedicure equipment manufacturer Continuum Pedicure Footspas has launched a new pedicure bowl finished with an iridescent tint.
Balanced Body partners with Third Space on its new group reformer pilates offering
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.
Lemi launches ThermoSoft-V treatment bed
Lemi has combined vibroacoustic therapy and heat therapy to create its new ThermoSoft-V treatment bed and help lull spa guests into a deeply relaxed physical and mental state.
Hair wellness brand Monpure secures Chewton Glen as first UK spa account
English country house hotel and spa Chewton Glen has announced a partnership with healthy hair and wellness brand, Monpure.
Myndstream unveils new 12-hour playlists for spas
Myndstream has introduced four new extra-long playlists of wellness music to offer spas an easy solution to improve their customer journey with sound therapy all day long.
Leo Tonkin, Salt Chamber CEO, unveils Distinctly Well podcast
Wellness industry figure and CEO of Salt Chamber, Leo Tonkin, has launched a podcast to explore and deepen the industry’s understanding of the latest trends and innovations in longevity and wellness.
+ More products  

COMPANY PROFILES
We Work Well Inc

In 2019 Monica Helmstetter and Lucy Hugo founded the American hosted buyer event company We Work Wel [more...]
Lemi Group

Lemi Group designs and produces treatment tables, chairs and multi-functional furniture and equipmen [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
20-20 Mar 2024

Global Massage Makes Me Happy & Healthy Day

Virtual, United States
+ More diary  
 
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©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
PROMOTION
Three essential spa revenue strategies for 2023
02 Dec 2022
Consider new strategies to boost your revenue and business growth / Shutterstock / Alliance Images
Running a profitable spa demands keeping on top of ever-changing guest preferences. Simply sticking to conventional revenue streams isn’t going to be enough to get ahead of the competition in 2023.

Once the December rush is over, take some time to consider new strategies to boost your revenue and business growth.

Here’s some advice from all-in-one spa software provider, Zenoti.

Must-have memberships

Introduce a membership program that makes loyal guests feel special and drives recurring income. Align it with your business goals to fill potential revenue gaps. For example, offer membership perks on quiet days, or exclusive offers on new treatments to boost their popularity. Give members smartphone access to their member profile, credits and rewards to make participating in the program effortless.

Irresistible upselling and cross-selling

Not every staff member is a natural salesperson – and they don’t have to be. Boost your treatment and retail sales with a software primed for upselling and cross-selling. Zenoti suggests relevant add-ons both during the online booking process and to your front desk and providers during a service.

Unmissable marketing campaigns

When a business continues to send non-targeted marketing promotions, most recipients will start ignoring their messages. Drive better results by sending email and SMS promotions that take each guest’s purchase history into account. For example, massage offers to past massage guests.

With a tool like Zenoti Smart Marketing, the system automatically detects when you have gaps in your appointment book and sends relevant promotions to guests who are overdue a visit.

Find out how your spa could grow in 2023. Contact Zenoti for a customised demonstration.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
Zenoti
Address: Jackson House, Sibson Road, Sale, Manchester, M33 7RR, United Kingdom
PRODUCT NEWS
Swissline introduces Swiss Oxygen facial and all-new mask and ampoule
Cellular skincare and spa brand Swissline has launched a new 75-minute facial titled the Swiss Oxygen Treatment, debuting exclusively at luxury Swiss day spa Labo Spa in Zurich.
Eco Resort Network conference to convene in Mauritius this May
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from 18-22 May 2024.
Amra Skincare announces collaboration with St. Regis Red Sea Resort
Amra Skincare, the premium British spa and skincare brand, has been selected as the exclusive spa partner for the St. Regis Red Sea Resort in Saudi Arabia.
Natura Bissé treatments boost wellbeing by almost 70 per cent finds recent study
Spanish skincare and spa brand Natura Bissé has discovered its treatments can increase a sense of wellbeing by almost 70 per cent, as well as improving self-esteem, skin condition and relaxation levels.
Gharieni Group announces launch of Metawell
The Gharieni Group has expanded its family of brands with Metawell: a new brand that will exclusively communicate and offer its mind/body wellness technologies offering in the global market.
Exhale taps Salt Chamber to create comprehensive recovery lounge in NYC
Salt Chamber has announced a collaboration with Exhale at its new flagship location at Virgin Hotels New York City on a multisensory salt room.
Continuum Footspas introduces Infinity Glass Pedicure Bowl
Pedicure equipment manufacturer Continuum Pedicure Footspas has launched a new pedicure bowl finished with an iridescent tint.
Balanced Body partners with Third Space on its new group reformer pilates offering
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.
Lemi launches ThermoSoft-V treatment bed
Lemi has combined vibroacoustic therapy and heat therapy to create its new ThermoSoft-V treatment bed and help lull spa guests into a deeply relaxed physical and mental state.
Hair wellness brand Monpure secures Chewton Glen as first UK spa account
English country house hotel and spa Chewton Glen has announced a partnership with healthy hair and wellness brand, Monpure.
Myndstream unveils new 12-hour playlists for spas
Myndstream has introduced four new extra-long playlists of wellness music to offer spas an easy solution to improve their customer journey with sound therapy all day long.
Leo Tonkin, Salt Chamber CEO, unveils Distinctly Well podcast
Wellness industry figure and CEO of Salt Chamber, Leo Tonkin, has launched a podcast to explore and deepen the industry’s understanding of the latest trends and innovations in longevity and wellness.
+ More products   
 
COMPANY PROFILES
We Work Well Inc

In 2019 Monica Helmstetter and Lucy Hugo founded the American hosted buyer event company We Work Wel [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
20-20 Mar 2024

Global Massage Makes Me Happy & Healthy Day

Virtual, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS