PRODUCT NEWS
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| Veronique Gabai taps neuroscientific research to create mood-enhancing Aroma collection |
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| 28 Jul 2022 . BY Megan Whitby |
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| A study showed 58 per cent of respondents experienced a change in their emotional state after smelling Aroma fragrances / Veronique Gabai |
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Photo: Veronique Gabai
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The whole idea was to cross-pollinate the pleasure of perfumery with the benefits of aromatherapy, in a scientific but also a spiritual way
– Veronique Gabai-Pinksy |
Veronique Gabai has launched the Aroma luxury perfume therapy collection to improve wellbeing.
The brand is owned and founded by well-respected luxury perfumer Veronique Gabai-Pinksy, the former CEO of Vera Wang and global brand president at Estée Lauder’s fragrance division.
Gabai-Pinksy told Spa Business she was inspired to create the collection to help ease the emotional effects from the pandemic using scent.
“Nature is indeed at the core of the line, but I wanted to go beyond the olfactory beauty of natural ingredients and also harness their gentle healing powers to help people feel better,” Gabai-Pinksy said.
“During the pandemic, everyone felt so stressed and scared…. and scent can make people feel good, so I wanted mine to make them feel better. The whole idea was to cross-pollinate the pleasure of perfumery with the benefits of aromatherapy, in a scientific but also in a spiritual way.”
To prove the benefits of the new collection, Veronique Gabai partnered with neuroscientists from Immersion to conduct a study. Findings showed participants experienced up to a 58 per cent increase in their level of emotional engagement or change in their emotional state after smelling Aroma fragrances.
The collection features three scents inspired by the Mediterranean – Heart, Body and Soul – which are available as either sprays or in roll-on form. Each is designed to act on the associated chakras and contains a distinct blend of ethically-sourced essential oils.
Gabai-Pinksy recommends incorporating the fragrances throughout the spa journey – such as before, during and after treatments, as well as during yoga, meditation and mindfulness classes – to elevate the experience and improve guests’ wellbeing.
Prior to use, guests can go through a special consultation with their therapist to decide which blend will best-suit their needs.
“We married ancient wisdom of aromatherapy with modern science, and added the art of perfumery to create a new frontier in fine perfumery. Perfume with benefits,” concluded Gabai-Pinksy.
She has crafted Aroma with sustainability in mind and created a vegan line featuring biodegradable formulas, packaged in recyclable and reusable bottles. Furthermore, for every bottle sold a tree will be planted following Gabai-Pinksy’s decision to partner with the Pur Project.
Already present in spas across the US, Aroma will be partnering with destination spa operator Canyon Ranch which plans to incorporate the collection into its treatment protocols. It is also due to land in Four Seasons spas across the US imminently.
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