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PRODUCT NEWS
Veronique Gabai taps neuroscientific research to create mood-enhancing Aroma collection
28 Jul 2022 . BY Megan Whitby
 A study showed 58 per cent of respondents experienced a change in their emotional state after smelling Aroma fragrances / Veronique Gabai
A study showed 58 per cent of respondents experienced a change in their emotional state after smelling Aroma fragrances / Veronique Gabai
The whole idea was to cross-pollinate the pleasure of perfumery with the benefits of aromatherapy, in a scientific but also a spiritual way
– Veronique Gabai-Pinksy
Veronique Gabai has launched the Aroma luxury perfume therapy collection to improve wellbeing.

The brand is owned and founded by well-respected luxury perfumer Veronique Gabai-Pinksy, the former CEO of Vera Wang and global brand president at Estée Lauder’s fragrance division.

Gabai-Pinksy told Spa Business she was inspired to create the collection to help ease the emotional effects from the pandemic using scent.

“Nature is indeed at the core of the line, but I wanted to go beyond the olfactory beauty of natural ingredients and also harness their gentle healing powers to help people feel better,” Gabai-Pinksy said.

“During the pandemic, everyone felt so stressed and scared…. and scent can make people feel good, so I wanted mine to make them feel better. The whole idea was to cross-pollinate the pleasure of perfumery with the benefits of aromatherapy, in a scientific but also in a spiritual way.”

To prove the benefits of the new collection, Veronique Gabai partnered with neuroscientists from Immersion to conduct a study. Findings showed participants experienced up to a 58 per cent increase in their level of emotional engagement or change in their emotional state after smelling Aroma fragrances.

The collection features three scents inspired by the Mediterranean – Heart, Body and Soul – which are available as either sprays or in roll-on form. Each is designed to act on the associated chakras and contains a distinct blend of ethically-sourced essential oils.

Gabai-Pinksy recommends incorporating the fragrances throughout the spa journey – such as before, during and after treatments, as well as during yoga, meditation and mindfulness classes – to elevate the experience and improve guests’ wellbeing.

Prior to use, guests can go through a special consultation with their therapist to decide which blend will best-suit their needs.

“We married ancient wisdom of aromatherapy with modern science, and added the art of perfumery to create a new frontier in fine perfumery. Perfume with benefits,” concluded Gabai-Pinksy.

She has crafted Aroma with sustainability in mind and created a vegan line featuring biodegradable formulas, packaged in recyclable and reusable bottles. Furthermore, for every bottle sold a tree will be planted following Gabai-Pinksy’s decision to partner with the Pur Project.

Already present in spas across the US, Aroma will be partnering with destination spa operator Canyon Ranch which plans to incorporate the collection into its treatment protocols. It is also due to land in Four Seasons spas across the US imminently.
Company profile

Sauna360

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Seed To Skin

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Supplier details
Veronique Gabai

Veronique Gabai creates fragrances and beauty products inspired by the French Riviera and crafted with the best natural ingredients for your wellbeing.
https://veroniquegabai.com/pages/aromatherapy
More details
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PRODUCT NEWS
Veronique Gabai taps neuroscientific research to create mood-enhancing Aroma collection
28 Jul 2022 . BY Megan Whitby
A study showed 58 per cent of respondents experienced a change in their emotional state after smelling Aroma fragrances / Veronique Gabai
The whole idea was to cross-pollinate the pleasure of perfumery with the benefits of aromatherapy, in a scientific but also a spiritual way
– Veronique Gabai-Pinksy
Veronique Gabai has launched the Aroma luxury perfume therapy collection to improve wellbeing.

The brand is owned and founded by well-respected luxury perfumer Veronique Gabai-Pinksy, the former CEO of Vera Wang and global brand president at Estée Lauder’s fragrance division.

Gabai-Pinksy told Spa Business she was inspired to create the collection to help ease the emotional effects from the pandemic using scent.

“Nature is indeed at the core of the line, but I wanted to go beyond the olfactory beauty of natural ingredients and also harness their gentle healing powers to help people feel better,” Gabai-Pinksy said.

“During the pandemic, everyone felt so stressed and scared…. and scent can make people feel good, so I wanted mine to make them feel better. The whole idea was to cross-pollinate the pleasure of perfumery with the benefits of aromatherapy, in a scientific but also in a spiritual way.”

To prove the benefits of the new collection, Veronique Gabai partnered with neuroscientists from Immersion to conduct a study. Findings showed participants experienced up to a 58 per cent increase in their level of emotional engagement or change in their emotional state after smelling Aroma fragrances.

The collection features three scents inspired by the Mediterranean – Heart, Body and Soul – which are available as either sprays or in roll-on form. Each is designed to act on the associated chakras and contains a distinct blend of ethically-sourced essential oils.

Gabai-Pinksy recommends incorporating the fragrances throughout the spa journey – such as before, during and after treatments, as well as during yoga, meditation and mindfulness classes – to elevate the experience and improve guests’ wellbeing.

Prior to use, guests can go through a special consultation with their therapist to decide which blend will best-suit their needs.

“We married ancient wisdom of aromatherapy with modern science, and added the art of perfumery to create a new frontier in fine perfumery. Perfume with benefits,” concluded Gabai-Pinksy.

She has crafted Aroma with sustainability in mind and created a vegan line featuring biodegradable formulas, packaged in recyclable and reusable bottles. Furthermore, for every bottle sold a tree will be planted following Gabai-Pinksy’s decision to partner with the Pur Project.

Already present in spas across the US, Aroma will be partnering with destination spa operator Canyon Ranch which plans to incorporate the collection into its treatment protocols. It is also due to land in Four Seasons spas across the US imminently.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
Good Pharma develops plant-based beverages to optimise benefits of spa visits
Good Pharma has expanded its plant-based wellbeing-centric beverage selection with a new No Worries, Botanical, Mushroom & Jujube Seed Infusion Tea.
Valmont unveils V-FIRM range and spa ritual to restore skin’s firmness
Swiss spa and beauty brand Valmont has introduced the V-FIRM skincare collection and an all- new spa treatment.
Phytomer revamps Expert Youth Cream with all-new formula, packaging and fragrance
Expert Youth Wrinkle-Plumping Cream is the latest innovation to be unveiled by marine skincare and spa brand Phytomer.
Devin Consulting promotes Colin Dougall to managing director
Devin Consulting, one of the UK’s largest independent pool and spa engineering consultancies, has appointed Colin Dougall as managing director.
Daniel Thwaites and Temple Spa strike up new partnership
UK hotel collection Daniel Thwaites has refreshed spa menus at select properties thanks to a new partnership with Temple Spa.
Essence nose rings make aromatherapy available anytime, anywhere, says Michael DeLeeuw
Essence has introduced a nasal diffuser product to the spa, hospitality and healthcare markets designed to enhance wellbeing in a variety of settings.
Therabody introduces its first facial health device, the TheraFace PRO
Percussive therapy tech company Therabody has introduced the TheraFace PRO to offer the ‘ultimate portable facial health device’ for professional use in spas and by consumers at home.
G.M.Collin develops Nutritive Cream to quench dry skin
Canada-based global spa and skincare brand G.M.Collin has created a new solution to meet the needs of the driest skin types.
Clarins conducts major rebrand of myBlend range and plans to open dedicated myBlend spa in Paris
Clarins has rebooted its personalised skincare range – called myBlend – with new products, spa treatments and technology, after it launched in its first guise in 2007.
Gharieni launches RLX Aurasens Experience Lounger to engage the senses
The RLX Aurasens Experience Lounger is the latest launch from spa and wellness equipment supplier Gharieni Group.
Seed To Skin launches Fermen’tonic to balance skin microbiota
Ethnobotanical skincare and spa brand Seed To Skin has unveiled Fermen’tonic; a new multipurpose fermented toner.
Comfort Zone reformulates its sunscreens to prevent them from damaging the oceans
Comfort Zone’s R&D laboratory has reformulated its Sun Soul range of sunscreens to ensure it’s at the forefront of effective anti-ageing sun care, while also being sustainable.
+ More products   
 
COMPANY PROFILES
Comfort Zone

Comfort Zone’s comprehensive face and body range allows clients to experience memorable facials and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Sommerhuber GmbH - Ceramic heated LOUNGER ONE PLUS - ultimate relaxation
Lounger One Plus is characterized by an organic aesthetic, delicate contours and an ideal lying comfort. Comfortable ergonomically shaped Heat Storing Ceramics nestle the skin and provide for perfect relaxation – touchless enjoyment meeting the highest hygiene standards. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

12-13 Sep 2022

2022 Salt Therapy Association Conference

Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
12-14 Sep 2022

Spa Life Ireland

Galgorm Spa & Golf Resort , Ballymena, Ireland
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2022

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