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VisitBritain launches 'I Travel For' campaign in effort to break 40 million visitor mark in 2018
06 Feb 2018 . BY Tom Anstey
British tourism hit record numbers in 2017, with those figures projected to be topped this year
“I Travel For” is the new message from VisitBritain, which this week launched its tourism campaign for 2018 in a bid to reach record inbound figures.
Using a series of short films and storytelling to highlight the country’s most popular landmarks and attractions, and some of Britain’s less explored destinations, the digital campaign will be promoted through social media between February and April to the UK’s largest and most valuable inbound visitor markets.
As part of the global campaign, VisitBritain is working with a number of commercial partners, including BA and Expedia, targeting countries including Australia, France, Germany, the US and its high-spending markets in China, India and the Gulf region.
“Tourism is one of the UK’s most valuable export industries, driving economic growth and creating jobs right across Britain,” said VisitBritain chief executive Sally Balcombe.
“It's also a fiercely competitive global industry and we're seizing the opportunity to build on the strong growth we have seen, showcasing that Britain is bursting with fun activities, adventure and wonderfully unexpected experiences to come and discover all year round.
“By shining a spotlight and telling the stories of Britain’s exciting and contemporary culture, innovations in food and drink, the beauty of our countryside and vibrancy of our cities, we want to inspire even more international visitors to book a trip right now.”
Overseas visits to the UK are forecast to break through the 40 million mark for the first time in 2018, reaching 41.7 million, up 4.4 per cent on 2017. Spending by overseas visitors to the UK is forecast to reach £26.9bn (US$37.5bn, €30.3bn) in 2018, up 6.8 per cent on 2017.
The ‘I Travel For’ campaign is a continuation of VisitBritain’s ‘GREAT’ campaign, which has proved a roaring success since it launched in 2012 to draw visitors to the UK beyond the London Olympics that year.
The tourism market is currently valued at £127bn (US$177bn, €143bn) a year to the British economy, with the sector creating jobs and boosting economic growth across the UK.
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VisitBritain launches 'I Travel For' campaign in effort to break 40 million visitor mark in 2018
06 Feb 2018 . BY Tom Anstey
British tourism hit record numbers in 2017, with those figures projected to be topped this year
“I Travel For” is the new message from VisitBritain, which this week launched its tourism campaign for 2018 in a bid to reach record inbound figures.
Using a series of short films and storytelling to highlight the country’s most popular landmarks and attractions, and some of Britain’s less explored destinations, the digital campaign will be promoted through social media between February and April to the UK’s largest and most valuable inbound visitor markets.
As part of the global campaign, VisitBritain is working with a number of commercial partners, including BA and Expedia, targeting countries including Australia, France, Germany, the US and its high-spending markets in China, India and the Gulf region.
“Tourism is one of the UK’s most valuable export industries, driving economic growth and creating jobs right across Britain,” said VisitBritain chief executive Sally Balcombe.
“It's also a fiercely competitive global industry and we're seizing the opportunity to build on the strong growth we have seen, showcasing that Britain is bursting with fun activities, adventure and wonderfully unexpected experiences to come and discover all year round.
“By shining a spotlight and telling the stories of Britain’s exciting and contemporary culture, innovations in food and drink, the beauty of our countryside and vibrancy of our cities, we want to inspire even more international visitors to book a trip right now.”
Overseas visits to the UK are forecast to break through the 40 million mark for the first time in 2018, reaching 41.7 million, up 4.4 per cent on 2017. Spending by overseas visitors to the UK is forecast to reach £26.9bn (US$37.5bn, €30.3bn) in 2018, up 6.8 per cent on 2017.
The ‘I Travel For’ campaign is a continuation of VisitBritain’s ‘GREAT’ campaign, which has proved a roaring success since it launched in 2012 to draw visitors to the UK beyond the London Olympics that year.
The tourism market is currently valued at £127bn (US$177bn, €143bn) a year to the British economy, with the sector creating jobs and boosting economic growth across the UK.
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Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness
mat, crafted for athletes and functional fitness practitioners who move between yoga and
fitness training.
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres of water
to support the body evenly in a zero-gravity-like experience.
Modern apothecary skincare brand Sweet Bee Organics has entered the spa market with its
first treatment at the hotel and members’ club The Ned London, in the UK.
Nutri-cosmeceutical beauty brand OSKIA has unveiled an eye cream called Midnight Eye Q,
which
has been designed to regenerate the delicate skin in alignment with the body’s circadian
rhythm.
Biotechnology-driven skincare company, Epicutis, has launched two new products in its mission
to deliver long-term skin health, barrier recovery and microbiome harmony.
Swiss skincare brand Cellcosmet has released its Hydra-Soothing Mask to meet what it sees as
a rise in demand for sensitive and sensitised skin products following cosmetic treatments.
+ More products
COMPANY PROFILES
Maison d'Asa Maison d'Asa, founded in 2013 by Asma El Mernissi in Casablanca, is the world's first spa concept ho [more...]
