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PRODUCT NEWS
What does an unhealthy BMI look like?
15 Sep 2014 . BY Helen Andrews
The visual scale used as part of the study (pictured) threw up some alarming body perceptions / http://edbites.com/
The visual scale used as part of the study (pictured) threw up some alarming body perceptions / http://edbites.com/
Health messages and pictures of what a healthy and unhealthy BMI look like should be combined, according to researchers who believe that as the rest of the global population’s obesity levels rise, we may all lose sight of what a healthy body actually looks like.

African American women are not concerned about being overweight and they believe only serious obesity can be bad for your health, according to a study published by the Journal of Nutrition, Education and Behaviour.

Researchers from the Rush University Medical Center in Chicago asked 69 African American women to look at a “body image scale” of drawings of women of different sizes. They were asked to identify which women on the scale were overweight, obese and ‘too fat’.

These women were recruited from a low income neighbourhood of Chicago with a mean age of 38, all of whom had at least one child and a mean BMI of 32 – which is obese. Normal BMI is between 18.5-24.9 and overweight is between 25-29.9. Obese is 30-34.9 while above 35 is considered severe or morbid obesity.

Participants in the study only found the last two drawings of women on the “body image scale” were “too fat” when actually, according to the study, the last four drawings show obese women – the last two of which are severely obese.

When asked to identify their own body weight from the drawings, many of them got it wrong. The 64 per cent of overweight women and 40 per cent of obese women did not classify their body size as either overweight, obese or too fat. In direct contrast with medical recommendations, these women believe that the ‘overweight’ category begins at 35, and not at 25.

The study’s leader, Elizabeth Lynch, says the reason for this disparity between what these women think is ‘too fat’ and what the medical profession thinks is unhealthy is cultural. There is a long history of African American women enjoying a larger body size than non-Hispanic whites, according to the study.

The problem that this highlights, however, is that as the global population continues to get fatter, heavier body shapes will be seen as the norm – the same way that the women in this study don’t find obese people ‘too fat’. In turn, physicians telling patients they are overweight, could be ignored, causing the obesity epidemic to spiral out of control.

The need for alternative disseminations of health warnings is becoming more apparent. In the UK, for example, the average Briton is failing to follow seven out of eight basic health guidelines.

The National Health Report 2014 finds that the average UK male eats 3.3 portions of his ‘5 a day’; has an ‘overweight class’ BMI of 26.2; only drinks 953ml of water a day; sleeps for 6.4 hours a night; does 73 minutes of cardio a week and 1.4 muscle strengthening workouts; smokes 3.8 cigarettes a day; and drinks 13.6 units of alcohol a week. Of these eight measures, only the level of alcohol consumption falls within recommended guidelines.

The reports authors said that ignoring guidelines and relying on the nation’s health system to pick up the pieces is not the way forward, so perhaps it’s time for a change in approach, with pictures used to reinforce existing health messages.
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News   Products   Magazine   Subscribe
PRODUCT NEWS
What does an unhealthy BMI look like?
15 Sep 2014 . BY Helen Andrews
The visual scale used as part of the study (pictured) threw up some alarming body perceptions / http://edbites.com/
Health messages and pictures of what a healthy and unhealthy BMI look like should be combined, according to researchers who believe that as the rest of the global population’s obesity levels rise, we may all lose sight of what a healthy body actually looks like.

African American women are not concerned about being overweight and they believe only serious obesity can be bad for your health, according to a study published by the Journal of Nutrition, Education and Behaviour.

Researchers from the Rush University Medical Center in Chicago asked 69 African American women to look at a “body image scale” of drawings of women of different sizes. They were asked to identify which women on the scale were overweight, obese and ‘too fat’.

These women were recruited from a low income neighbourhood of Chicago with a mean age of 38, all of whom had at least one child and a mean BMI of 32 – which is obese. Normal BMI is between 18.5-24.9 and overweight is between 25-29.9. Obese is 30-34.9 while above 35 is considered severe or morbid obesity.

Participants in the study only found the last two drawings of women on the “body image scale” were “too fat” when actually, according to the study, the last four drawings show obese women – the last two of which are severely obese.

When asked to identify their own body weight from the drawings, many of them got it wrong. The 64 per cent of overweight women and 40 per cent of obese women did not classify their body size as either overweight, obese or too fat. In direct contrast with medical recommendations, these women believe that the ‘overweight’ category begins at 35, and not at 25.

The study’s leader, Elizabeth Lynch, says the reason for this disparity between what these women think is ‘too fat’ and what the medical profession thinks is unhealthy is cultural. There is a long history of African American women enjoying a larger body size than non-Hispanic whites, according to the study.

The problem that this highlights, however, is that as the global population continues to get fatter, heavier body shapes will be seen as the norm – the same way that the women in this study don’t find obese people ‘too fat’. In turn, physicians telling patients they are overweight, could be ignored, causing the obesity epidemic to spiral out of control.

The need for alternative disseminations of health warnings is becoming more apparent. In the UK, for example, the average Briton is failing to follow seven out of eight basic health guidelines.

The National Health Report 2014 finds that the average UK male eats 3.3 portions of his ‘5 a day’; has an ‘overweight class’ BMI of 26.2; only drinks 953ml of water a day; sleeps for 6.4 hours a night; does 73 minutes of cardio a week and 1.4 muscle strengthening workouts; smokes 3.8 cigarettes a day; and drinks 13.6 units of alcohol a week. Of these eight measures, only the level of alcohol consumption falls within recommended guidelines.

The reports authors said that ignoring guidelines and relying on the nation’s health system to pick up the pieces is not the way forward, so perhaps it’s time for a change in approach, with pictures used to reinforce existing health messages.
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PRODUCT NEWS
Pharmos Natur launches Lunar Skin Ritual using products designed to work at night
Pharmos Natur has launched a Night Elixir and Night Cream to be used in its latest therapy, the Lunar Skin Ritual.
HPO Tech introduces hyperbaric chamber, Oyster
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid that opens upwards like a shell.
Manduka debuts premium P/ROX hybrid fitness mat
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat, crafted for athletes and functional fitness practitioners who move between yoga and fitness training.
Rebalance Tech ramps up Impulse rollout
Consumer desire for overall wellbeing is driving demand for Impulse, a multisensory bed by Rebalance Tech, according to distributor Spa Vision.
Nilo Spa Design introduces Marea dry flotation bed
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres of water to support the body evenly in a zero-gravity-like experience.
Esse Skincare upgrades Probiotic Serum with fourth live probiotic species
Microbiome-focused Esse Skincare has upgraded its Probiotic Serum formula with a fourth live probiotic species.
Voya launches Resurge Hair and Scalp Elixir and spa treatments
Organic seaweed spa brand Voya has developed a lightweight scalp serum called Resurge Hair and Scalp Elixir.
Templespa releases brightening Glass Act eye serum
Templespa has developed a memory gel serum called Glass Act that is designed to cool, comfort and revive the delicate skin found around the eyes.
Sweet Bee Organics enters spa market at The Ned London with magnesium-infused treatment
Modern apothecary skincare brand Sweet Bee Organics has entered the spa market with its first treatment at the hotel and members’ club The Ned London, in the UK.
OSKIA unveils Midnight Eye Q cream for nocturnal repair
Nutri-cosmeceutical beauty brand OSKIA has unveiled an eye cream called Midnight Eye Q, which has been designed to regenerate the delicate skin in alignment with the body’s circadian rhythm.
Epicutis launches Hydrobiome Serum and professional-only Massage Oil
Biotechnology-driven skincare company, Epicutis, has launched two new products in its mission to deliver long-term skin health, barrier recovery and microbiome harmony. 
Cellcosmet releases Hydra-Soothing Mask for sensitive and sensitised skin
Swiss skincare brand Cellcosmet has released its Hydra-Soothing Mask to meet what it sees as a rise in demand for sensitive and sensitised skin products following cosmetic treatments.
+ More products   
 
COMPANY PROFILES
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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