GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
PROMOTION
Zenoti’s top three strategies to maximise your spa’s social media presence
09 Jun 2022
 /
Social media can be a powerful revenue driver... if guests can’t book an appointment from your social media channels, you’re missing out
– Sudheer Koneru
Social media is an integral part of our lives, with US adults spending 95 minutes on social media each day. For spas, social networks dominated by photos and videos – such as Facebook and Instagram – are ideal destinations to showcase your brand and picture-perfect services.

To make the most of your social media presence, use your channels to generate business, too. Encourage bookings, highlight promotions, and even offer a behind-the-scenes glance at your locations.

With a few targeted strategies, social media can be a powerful revenue driver. Here’s how to get noticed and stay top-of-mind:

1. Stand out with beautiful visuals
Photos can stop scrollers in their tracks. Consider investing in a photography course for key staff if you want a DIY approach or hire a professional photographer. Show off everything you have to offer, from serene settings to friendly faces. For spa brands with a beauty angle, use a ring light to capture a glowy new look.

2. Increase your reach
For a quick boost in your number of followers, try running a competition. Encourage guests to ‘like’ your post and tag their friends with a line such as “Tag someone you’d like to try [service] and you could win a $50 gift card!” Then, choose a winner, and create new posts (with their permission) to reinforce what they’ve won.

3. Drive social bookings
If current and prospective guests can’t book an appointment from your social media channels, you’re missing out. Add a Book Now button to social posts to give guests quick access to your online booking. When a guest spots that perfect new treatment or can’t-miss promotion, they can go from ‘I want that’ to ‘booking confirmed’ with just a few taps.

With Zenoti, the most complete software solution for spas, you can link your social media channels to your appointment book, for seamless social bookings that land directly in your spa software.

Find out more by chatting with one of Zenoti’s experts.
Zenoti
Address: Dalton Place John Dalton Street, Manchester, M2 6DS, UK
Company profile

Zenoti

After experiencing the difficulties in running spas, salons and fitness centers without a software s [more...]
Supplier details
Zenoti
Manchester Manchester UK
Zenoti provides an all-in-one, cloud-based software solution for the beauty, wellness and fitness industries. The Zenoti platform is engineered for reliability and scale, harnessing the power of enterprise-level technology for businesses of all sizes.

Zenoti powers thousands of spas, salons and fitness studios in more than 50 countries. Zenoti allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. To learn more about Zenoti visit us online and follow us on Twitter, Facebook, Instagram, and LinkedIn for the latest news and updates.
www.zenoti.com
More details
PRODUCT NEWS
Good Pharma develops plant-based beverages to optimise benefits of spa visits
Good Pharma has expanded its plant-based wellbeing-centric beverage selection with a new No Worries, Botanical, Mushroom & Jujube Seed Infusion Tea.
Valmont unveils V-FIRM range and spa ritual to restore skin’s firmness
Swiss spa and beauty brand Valmont has introduced the V-FIRM skincare collection and an all- new spa treatment.
Phytomer revamps Expert Youth Cream with all-new formula, packaging and fragrance
Expert Youth Wrinkle-Plumping Cream is the latest innovation to be unveiled by marine skincare and spa brand Phytomer.
Veronique Gabai taps neuroscientific research to create mood-enhancing Aroma collection
Veronique Gabai has launched the Aroma luxury perfume therapy collection to improve wellbeing.
Devin Consulting promotes Colin Dougall to managing director
Devin Consulting, one of the UK’s largest independent pool and spa engineering consultancies, has appointed Colin Dougall as managing director.
Daniel Thwaites and Temple Spa strike up new partnership
UK hotel collection Daniel Thwaites has refreshed spa menus at select properties thanks to a new partnership with Temple Spa.
Essence nose rings make aromatherapy available anytime, anywhere, says Michael DeLeeuw
Essence has introduced a nasal diffuser product to the spa, hospitality and healthcare markets designed to enhance wellbeing in a variety of settings.
Therabody introduces its first facial health device, the TheraFace PRO
Percussive therapy tech company Therabody has introduced the TheraFace PRO to offer the ‘ultimate portable facial health device’ for professional use in spas and by consumers at home.
G.M.Collin develops Nutritive Cream to quench dry skin
Canada-based global spa and skincare brand G.M.Collin has created a new solution to meet the needs of the driest skin types.
Clarins conducts major rebrand of myBlend range and plans to open dedicated myBlend spa in Paris
Clarins has rebooted its personalised skincare range – called myBlend – with new products, spa treatments and technology, after it launched in its first guise in 2007.
Gharieni launches RLX Aurasens Experience Lounger to engage the senses
The RLX Aurasens Experience Lounger is the latest launch from spa and wellness equipment supplier Gharieni Group.
Seed To Skin launches Fermen’tonic to balance skin microbiota
Ethnobotanical skincare and spa brand Seed To Skin has unveiled Fermen’tonic; a new multipurpose fermented toner.
+ More products  
LATEST JOBS
+ More jobs  

COMPANY PROFILES
BC Softwear Ltd

British-based, BC SoftWear was launched in 2002 by founder and managing director, Barbara Cooke. [more...]
i-Tech Industries S.r.l.

The history of i-Tech Industries started with the revolutionary inventions of Gianfranco Tudico, who [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

Art of Cryo cryo chamber manufacturer | test and research center in Cologne
Here you see a tour of the Art of Cryo test and research center in Cologne. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

12-13 Sep 2022

2022 Salt Therapy Association Conference

Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
12-14 Sep 2022

Spa Life Ireland

Galgorm Spa & Golf Resort , Ballymena, Ireland
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022
News   Products   Magazine
PROMOTION
Zenoti’s top three strategies to maximise your spa’s social media presence
09 Jun 2022
Social media can be a powerful revenue driver... if guests can’t book an appointment from your social media channels, you’re missing out
– Sudheer Koneru
Social media is an integral part of our lives, with US adults spending 95 minutes on social media each day. For spas, social networks dominated by photos and videos – such as Facebook and Instagram – are ideal destinations to showcase your brand and picture-perfect services.

To make the most of your social media presence, use your channels to generate business, too. Encourage bookings, highlight promotions, and even offer a behind-the-scenes glance at your locations.

With a few targeted strategies, social media can be a powerful revenue driver. Here’s how to get noticed and stay top-of-mind:

1. Stand out with beautiful visuals
Photos can stop scrollers in their tracks. Consider investing in a photography course for key staff if you want a DIY approach or hire a professional photographer. Show off everything you have to offer, from serene settings to friendly faces. For spa brands with a beauty angle, use a ring light to capture a glowy new look.

2. Increase your reach
For a quick boost in your number of followers, try running a competition. Encourage guests to ‘like’ your post and tag their friends with a line such as “Tag someone you’d like to try [service] and you could win a $50 gift card!” Then, choose a winner, and create new posts (with their permission) to reinforce what they’ve won.

3. Drive social bookings
If current and prospective guests can’t book an appointment from your social media channels, you’re missing out. Add a Book Now button to social posts to give guests quick access to your online booking. When a guest spots that perfect new treatment or can’t-miss promotion, they can go from ‘I want that’ to ‘booking confirmed’ with just a few taps.

With Zenoti, the most complete software solution for spas, you can link your social media channels to your appointment book, for seamless social bookings that land directly in your spa software.

Find out more by chatting with one of Zenoti’s experts.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
Zenoti
Address: Dalton Place John Dalton Street, Manchester, M2 6DS, UK
PRODUCT NEWS
Good Pharma develops plant-based beverages to optimise benefits of spa visits
Good Pharma has expanded its plant-based wellbeing-centric beverage selection with a new No Worries, Botanical, Mushroom & Jujube Seed Infusion Tea.
Valmont unveils V-FIRM range and spa ritual to restore skin’s firmness
Swiss spa and beauty brand Valmont has introduced the V-FIRM skincare collection and an all- new spa treatment.
Phytomer revamps Expert Youth Cream with all-new formula, packaging and fragrance
Expert Youth Wrinkle-Plumping Cream is the latest innovation to be unveiled by marine skincare and spa brand Phytomer.
Veronique Gabai taps neuroscientific research to create mood-enhancing Aroma collection
Veronique Gabai has launched the Aroma luxury perfume therapy collection to improve wellbeing.
Devin Consulting promotes Colin Dougall to managing director
Devin Consulting, one of the UK’s largest independent pool and spa engineering consultancies, has appointed Colin Dougall as managing director.
Daniel Thwaites and Temple Spa strike up new partnership
UK hotel collection Daniel Thwaites has refreshed spa menus at select properties thanks to a new partnership with Temple Spa.
Essence nose rings make aromatherapy available anytime, anywhere, says Michael DeLeeuw
Essence has introduced a nasal diffuser product to the spa, hospitality and healthcare markets designed to enhance wellbeing in a variety of settings.
Therabody introduces its first facial health device, the TheraFace PRO
Percussive therapy tech company Therabody has introduced the TheraFace PRO to offer the ‘ultimate portable facial health device’ for professional use in spas and by consumers at home.
G.M.Collin develops Nutritive Cream to quench dry skin
Canada-based global spa and skincare brand G.M.Collin has created a new solution to meet the needs of the driest skin types.
Clarins conducts major rebrand of myBlend range and plans to open dedicated myBlend spa in Paris
Clarins has rebooted its personalised skincare range – called myBlend – with new products, spa treatments and technology, after it launched in its first guise in 2007.
Gharieni launches RLX Aurasens Experience Lounger to engage the senses
The RLX Aurasens Experience Lounger is the latest launch from spa and wellness equipment supplier Gharieni Group.
Seed To Skin launches Fermen’tonic to balance skin microbiota
Ethnobotanical skincare and spa brand Seed To Skin has unveiled Fermen’tonic; a new multipurpose fermented toner.
+ More products   
 
COMPANY PROFILES
BC Softwear Ltd

British-based, BC SoftWear was launched in 2002 by founder and managing director, Barbara Cooke. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Art of Cryo cryo chamber manufacturer | test and research center in Cologne
Here you see a tour of the Art of Cryo test and research center in Cologne. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

12-13 Sep 2022

2022 Salt Therapy Association Conference

Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
12-14 Sep 2022

Spa Life Ireland

Galgorm Spa & Golf Resort , Ballymena, Ireland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS