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PROMOTION
Zenoti’s top three strategies to maximise your spa’s social media presence
09 Jun 2022
 /
Social media can be a powerful revenue driver... if guests can’t book an appointment from your social media channels, you’re missing out
– Sudheer Koneru
Social media is an integral part of our lives, with US adults spending 95 minutes on social media each day. For spas, social networks dominated by photos and videos – such as Facebook and Instagram – are ideal destinations to showcase your brand and picture-perfect services.

To make the most of your social media presence, use your channels to generate business, too. Encourage bookings, highlight promotions, and even offer a behind-the-scenes glance at your locations.

With a few targeted strategies, social media can be a powerful revenue driver. Here’s how to get noticed and stay top-of-mind:

1. Stand out with beautiful visuals
Photos can stop scrollers in their tracks. Consider investing in a photography course for key staff if you want a DIY approach or hire a professional photographer. Show off everything you have to offer, from serene settings to friendly faces. For spa brands with a beauty angle, use a ring light to capture a glowy new look.

2. Increase your reach
For a quick boost in your number of followers, try running a competition. Encourage guests to ‘like’ your post and tag their friends with a line such as “Tag someone you’d like to try [service] and you could win a $50 gift card!” Then, choose a winner, and create new posts (with their permission) to reinforce what they’ve won.

3. Drive social bookings
If current and prospective guests can’t book an appointment from your social media channels, you’re missing out. Add a Book Now button to social posts to give guests quick access to your online booking. When a guest spots that perfect new treatment or can’t-miss promotion, they can go from ‘I want that’ to ‘booking confirmed’ with just a few taps.

With Zenoti, the most complete software solution for spas, you can link your social media channels to your appointment book, for seamless social bookings that land directly in your spa software.

Find out more by chatting with one of Zenoti’s experts.
Zenoti
Address: Jackson House, Sibson Road, Sale, Manchester, M33 7RR, United Kingdom
Company profile

Zenoti

After experiencing the difficulties in running spas, salons and fitness centers without a software s [more...]
Supplier details
Zenoti
Sale Manchester UK
Zenoti provides an all-in-one, cloud-based software solution for the beauty, wellness and fitness industries. The Zenoti platform is engineered for reliability and scale, harnessing the power of enterprise-level technology for businesses of all sizes.

Zenoti powers thousands of spas, salons and fitness studios in more than 50 countries. Zenoti allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. To learn more about Zenoti visit us online and follow us on Twitter, Facebook, Instagram, and LinkedIn for the latest news and updates.
www.zenoti.com
More details
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Natura Bissé launches next generation of Diamond Extreme Cream
Two decades after the launch of Natura Bissé’s Diamond Extreme Cream, the Barcelona-based spa and skincare brand has reformulated its signature anti-ageing solution.
Spas can recreate alpine winter scenes with TechnoAlpin’s new cascading snow shower
Italy-based snow room specialist TechnoAlpin has introduced a new cold therapy device that mimics a delicate snow flurry, suitable for both indoors and outdoors.
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TAC launches vending machines to help spas digitise guest access and payment
Customers can now check into a spa, pay for extras and check out again without having to bother staff or carry cash, thanks to The Assistant Company’s (TAC) latest launch.
Temple Spa unveils Spread Your Wings And Fly retail collection for 2022 festive season
Temple Spa has created a distinctively-designed retail collection inspired by feathers for the 2022 festive season.
New travel-size Spongellé buffers help guests create spa experience at home or on-the-go
Spongellé founder and CEO Elaine Binder – an internationally trained perfumer – has expanded her company’s collection of fragrant body wash-infused buffers.
BC SoftWear secures deal with Qatari distributor Iris Be You Beauty Trading
Spa and hotel textiles supplier BC SoftWear has entered a new partnership with Iris Be You Beauty Trading in Qatar.
de Mamiel introduces bioactiveFatigue Fix serum for stress-induced dullness
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Crerar Hotels launches private apprenticeships for budding spa therapists
Scottish hotel group Crerar Hotels has unveiled a new spa therapist apprenticeship programme in a bid to help boost recruitment following its ongoing spa investment across its portfolio.
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News   Products   Magazine
PROMOTION
Zenoti’s top three strategies to maximise your spa’s social media presence
09 Jun 2022
Social media can be a powerful revenue driver... if guests can’t book an appointment from your social media channels, you’re missing out
– Sudheer Koneru
Social media is an integral part of our lives, with US adults spending 95 minutes on social media each day. For spas, social networks dominated by photos and videos – such as Facebook and Instagram – are ideal destinations to showcase your brand and picture-perfect services.

To make the most of your social media presence, use your channels to generate business, too. Encourage bookings, highlight promotions, and even offer a behind-the-scenes glance at your locations.

With a few targeted strategies, social media can be a powerful revenue driver. Here’s how to get noticed and stay top-of-mind:

1. Stand out with beautiful visuals
Photos can stop scrollers in their tracks. Consider investing in a photography course for key staff if you want a DIY approach or hire a professional photographer. Show off everything you have to offer, from serene settings to friendly faces. For spa brands with a beauty angle, use a ring light to capture a glowy new look.

2. Increase your reach
For a quick boost in your number of followers, try running a competition. Encourage guests to ‘like’ your post and tag their friends with a line such as “Tag someone you’d like to try [service] and you could win a $50 gift card!” Then, choose a winner, and create new posts (with their permission) to reinforce what they’ve won.

3. Drive social bookings
If current and prospective guests can’t book an appointment from your social media channels, you’re missing out. Add a Book Now button to social posts to give guests quick access to your online booking. When a guest spots that perfect new treatment or can’t-miss promotion, they can go from ‘I want that’ to ‘booking confirmed’ with just a few taps.

With Zenoti, the most complete software solution for spas, you can link your social media channels to your appointment book, for seamless social bookings that land directly in your spa software.

Find out more by chatting with one of Zenoti’s experts.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
Zenoti
Address: Jackson House, Sibson Road, Sale, Manchester, M33 7RR, United Kingdom
PRODUCT NEWS
Natura Bissé launches next generation of Diamond Extreme Cream
Two decades after the launch of Natura Bissé’s Diamond Extreme Cream, the Barcelona-based spa and skincare brand has reformulated its signature anti-ageing solution.
Spas can recreate alpine winter scenes with TechnoAlpin’s new cascading snow shower
Italy-based snow room specialist TechnoAlpin has introduced a new cold therapy device that mimics a delicate snow flurry, suitable for both indoors and outdoors.
Germaine de Capuccini rolls out debut hydration range Timexpert Hydraluronic plus all-new facial
Spanish spa and skincare brand Germaine de Capuccini has expanded its collection with its first hydration-centric range, Timexpert Hydraluronic.
Hydrafacial’s Andrew Stanleick star-struck by JLO partnership
Hydrafacial has gained star status by teaming up with JLo Beauty for its new skincare booster.
East Cape Futures Forum to emphasise the importance of regenerative tourism and development
A new regenerative tourism and development conference will take place at Palmas de Cortez Hotel Los Barriles in Baja California Sur, Mexico, from 5-8 December 2022.
TAC launches vending machines to help spas digitise guest access and payment
Customers can now check into a spa, pay for extras and check out again without having to bother staff or carry cash, thanks to The Assistant Company’s (TAC) latest launch.
Temple Spa unveils Spread Your Wings And Fly retail collection for 2022 festive season
Temple Spa has created a distinctively-designed retail collection inspired by feathers for the 2022 festive season.
New travel-size Spongellé buffers help guests create spa experience at home or on-the-go
Spongellé founder and CEO Elaine Binder – an internationally trained perfumer – has expanded her company’s collection of fragrant body wash-infused buffers.
BC SoftWear secures deal with Qatari distributor Iris Be You Beauty Trading
Spa and hotel textiles supplier BC SoftWear has entered a new partnership with Iris Be You Beauty Trading in Qatar.
de Mamiel introduces bioactiveFatigue Fix serum for stress-induced dullness
British spa brand de Mamiel has introduced the Fatigue Fix serum for skin affected by external aggressors such as UV, pollution, poor lifestyle habits and lack of sleep.
Crerar Hotels launches private apprenticeships for budding spa therapists
Scottish hotel group Crerar Hotels has unveiled a new spa therapist apprenticeship programme in a bid to help boost recruitment following its ongoing spa investment across its portfolio.
New CryoLounge+ chair offers 'comfortable cold' experience
WellnessSpace Brands, recently rebranded from HydroMassage, has opened pre-orders for its CryoLounge+ chair – a new hot and cold therapy and compression solution for wellness and fitness facilities.
+ More products   
 
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Booker by MINDBODY

Our cloud-based platform gives owners and managers back-office access from anywhere. The system enab [more...]
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VIDEO GALLERY

Art of Cryo cryo chamber manufacturer | test and research center in Cologne
Here you see a tour of the Art of Cryo test and research center in Cologne. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

19-22 Jan 2023

Les Thermalies, the water & well-being exhibition

Carrousel du Louvre, Paris, France
31 Jan - 02 Feb 2023

Spatex 2022

Coventry Building Society Arena, Coventry, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS