Following Barr’s acquisition of the Vitsmart enhanced water brand, the company has re-launched the brand with a new formulation, a new vitamin mix and a range of five new flavours in 500ml bottles.
The flavours consist of Raspberry and Acai (plus Magnesium and Zinc for added boost), Orange and Papaya (with added Guarana and Ginseng to aid recovery), Key Lime and Kalamansi, Strawberry and Dragonfruit and Pink Grapefruit and Goji Berry (containing Natural Caffiene for added alertness).
Each 500ml bottle contains 50 per cent of a consumer’s RDA (Recommended Daily Allowance) of eight essential vitamins and minerals, namely B1 (which converts blood sugar into energy), B3, B5, B6 (which helps the body convert protein into energy), B12, C, D and E.
In addition to the brand’s new vitamin mix, Vitsmart’s new formulation is said to contain only natural colours, natural flavours as well as being free from artificial sweeteners and preservatives.
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