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PRODUCT NEWS
Marriott reveals ambitious growth plans
17 Mar 2017 . BY Rebecca Barnes
JW Marriott Phu Quoc Emerald Bay Resort and Spa is the company's flagship property in Vietnam /
JW Marriott Phu Quoc Emerald Bay Resort and Spa is the company's flagship property in Vietnam
Marriott International has announced plans to dramatically increase the size of its European portfolio across all segments of the industry.

This planned expansion is the first development vision announced since the acquisition of Starwood Hotels & Resorts Worldwide in September 2016.

Marriott currently operates a portfolio of hotels in the luxury and full-service segments in Europe and plans on expanding this through accelerated growth of its luxury brands, including The Ritz-Carlton and St. Regis, its collection brands, including The Luxury Collection, Autograph Collection Hotels and Tribute Portfolio, as well as Marriott Hotels and Sheraton.

The company also plans to launch Delta Hotels by Marriott in the continent and is also targeting to triple the number of signed deals for the design brand, W Hotels, in Europe by 2020, with announced signings in Prague and Budapest already in 2017.

Currently with the fifth largest portfolio of hotels in the European upscale segment, Marriott is also aiming to lead in this sector with brands including AC Hotels, Aloft Hotels and Four Points by Sheraton.

Marriott’s goal of expanding its Courtyard Hotels presence in Europe by over 12,000 opened and signed rooms by 2020, is backed by a strong pipeline of expected openings including Paris, Dresden and Edinburgh in 2017.

Expansion in the extended stay segment should come from adding over 30 open and signed hotels to the Residence Inn and Element brands, which have signed deals in cities including London, Aberdeen and Amsterdam.

With a strong focus on Millennials, Marriott expects the biggest growth will come from its affordable lifestyle brand, Moxy Hotels. With the expansion of Moxy, Marriott expects to have the most robust affordable lifestyle portfolio in Europe by 2020.

In 2017, Moxy Hotels are expected to open in key European cities including London, Amsterdam, Frankfurt, Vienna and Oslo. Looking further afield, the brand will continue its expansion in the United States with openings in New York, Seattle and Nashville in 2017, as well as the first signings in Asia in Bandung, Indonesia and Tokyo, Japan.

“2016 was a momentous year for both the company and our continent team,” said Amy McPherson, president and managing director, Marriott International, Europe. “We added 40,000 rooms in Europe with the Starwood acquisition alone, and achieved our long-term goal to triple in size, from 40,000 open rooms in 2010 to 134,000 open or signed rooms at the end of 2016.

"Now, as we look to the future, we have set ambitious goals for 2020. We plan to expand our lead in the luxury and full-service segments, to have the largest portfolio in the upscale tier and to win with Millennials in the affordable lifestyle category.”
PRODUCT NEWS
Elemis’ first standalone store to open in London’s Covent Garden
British spa and skincare giant Elemis is making a grand entrance into London's retail scene, handpicking Covent Garden's Seven Dials for its inaugural standalone store.
Myndstream teases new breathwork series in collaboration with Grammy Award winner Peter Kater
Freddie Moross, founder of wellness music provider Myndstream, has announced plans to launch Spiritus – a brand new breathwork series by Grammy Award-winning musician and composer Peter Kater – onto the company’s music streaming service, The Stream.
Full Balance reveals all-natural reflexology board
Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which guests stand on to "closely mimic the experience of professional reflexology treatments".
Scottish spa industry to gather at first-ever Spa Life Scotland event
Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.
We Work Well organises annual pre-ISPA charity hike in Scottsdale
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Sothys launches pro-ageing Sun Range
French spa brand Sothys has developed the Sun Range to protect the skin against sun damage.
Bioline Jatò unveils revamped Primaluce Exfo&White line and facial
Bioline Jatò has reformulated its Primaluce Exfo&White skincare line, 30 years after it first launched.
Gaia Skincare expands presence in UK and Europe with four new spa accounts
Spa and wellness brand, Gaia Skincare, has announced it’s collaborating with another four spa partners in the UK and Europe.
Immunocologie strikes up partnership with Satteva Wellness Group
NYC-based lifestyle, spa and skin science brand Immunocologie Skincare has embarked on a strategic collaboration with Satteva Wellness Group, marking its foray into the Latin American market.
Myndstream partners with SleepScore Labs to reveal hidden power of spa treatments in improving sleep
Global wellness music provider Myndstream has released the second episode of its new educational content series Mastermynds, in partnership with Universal Companies.
Art of Cryo's 12-person cryochamber breaks four world records
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo Center Coolzone Madeira, claimed to be the largest cold therapy treatment experience in the world.
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COMPANY PROFILES
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The ultimate spa and wellness resource, Universal Companies is an international distributor of produ [more...]
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28-30 Apr 2024

Spa Life Scotland

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08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
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©Cybertrek 2024
Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
PRODUCT NEWS
Marriott reveals ambitious growth plans
17 Mar 2017 . BY Rebecca Barnes
JW Marriott Phu Quoc Emerald Bay Resort and Spa is the company's flagship property in Vietnam
Marriott International has announced plans to dramatically increase the size of its European portfolio across all segments of the industry.

This planned expansion is the first development vision announced since the acquisition of Starwood Hotels & Resorts Worldwide in September 2016.

Marriott currently operates a portfolio of hotels in the luxury and full-service segments in Europe and plans on expanding this through accelerated growth of its luxury brands, including The Ritz-Carlton and St. Regis, its collection brands, including The Luxury Collection, Autograph Collection Hotels and Tribute Portfolio, as well as Marriott Hotels and Sheraton.

The company also plans to launch Delta Hotels by Marriott in the continent and is also targeting to triple the number of signed deals for the design brand, W Hotels, in Europe by 2020, with announced signings in Prague and Budapest already in 2017.

Currently with the fifth largest portfolio of hotels in the European upscale segment, Marriott is also aiming to lead in this sector with brands including AC Hotels, Aloft Hotels and Four Points by Sheraton.

Marriott’s goal of expanding its Courtyard Hotels presence in Europe by over 12,000 opened and signed rooms by 2020, is backed by a strong pipeline of expected openings including Paris, Dresden and Edinburgh in 2017.

Expansion in the extended stay segment should come from adding over 30 open and signed hotels to the Residence Inn and Element brands, which have signed deals in cities including London, Aberdeen and Amsterdam.

With a strong focus on Millennials, Marriott expects the biggest growth will come from its affordable lifestyle brand, Moxy Hotels. With the expansion of Moxy, Marriott expects to have the most robust affordable lifestyle portfolio in Europe by 2020.

In 2017, Moxy Hotels are expected to open in key European cities including London, Amsterdam, Frankfurt, Vienna and Oslo. Looking further afield, the brand will continue its expansion in the United States with openings in New York, Seattle and Nashville in 2017, as well as the first signings in Asia in Bandung, Indonesia and Tokyo, Japan.

“2016 was a momentous year for both the company and our continent team,” said Amy McPherson, president and managing director, Marriott International, Europe. “We added 40,000 rooms in Europe with the Starwood acquisition alone, and achieved our long-term goal to triple in size, from 40,000 open rooms in 2010 to 134,000 open or signed rooms at the end of 2016.

"Now, as we look to the future, we have set ambitious goals for 2020. We plan to expand our lead in the luxury and full-service segments, to have the largest portfolio in the upscale tier and to win with Millennials in the affordable lifestyle category.”
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
Elemis’ first standalone store to open in London’s Covent Garden
British spa and skincare giant Elemis is making a grand entrance into London's retail scene, handpicking Covent Garden's Seven Dials for its inaugural standalone store.
Myndstream teases new breathwork series in collaboration with Grammy Award winner Peter Kater
Freddie Moross, founder of wellness music provider Myndstream, has announced plans to launch Spiritus – a brand new breathwork series by Grammy Award-winning musician and composer Peter Kater – onto the company’s music streaming service, The Stream.
Full Balance reveals all-natural reflexology board
Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which guests stand on to "closely mimic the experience of professional reflexology treatments".
Scottish spa industry to gather at first-ever Spa Life Scotland event
Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.
We Work Well organises annual pre-ISPA charity hike in Scottsdale
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Sothys launches pro-ageing Sun Range
French spa brand Sothys has developed the Sun Range to protect the skin against sun damage.
Bioline Jatò unveils revamped Primaluce Exfo&White line and facial
Bioline Jatò has reformulated its Primaluce Exfo&White skincare line, 30 years after it first launched.
Gaia Skincare expands presence in UK and Europe with four new spa accounts
Spa and wellness brand, Gaia Skincare, has announced it’s collaborating with another four spa partners in the UK and Europe.
Immunocologie strikes up partnership with Satteva Wellness Group
NYC-based lifestyle, spa and skin science brand Immunocologie Skincare has embarked on a strategic collaboration with Satteva Wellness Group, marking its foray into the Latin American market.
Myndstream partners with SleepScore Labs to reveal hidden power of spa treatments in improving sleep
Global wellness music provider Myndstream has released the second episode of its new educational content series Mastermynds, in partnership with Universal Companies.
Book4Time unveils enhanced day and resort pass functionality
Book4Time has announced the launch of Day & Resort Passes on its award-winning platform to help hotels and resorts drive staycation business.
+ More products   
 
COMPANY PROFILES
Universal Companies

The ultimate spa and wellness resource, Universal Companies is an international distributor of produ [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-30 Apr 2024

Spa Life Scotland

Radisson Blu Hotel, Glasgow,
08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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