Spa Business - Spa Strategy
16 Jul 2019 Spa Business: uniting the world of wellness
 
 
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Company profile
Spa Strategy
Address:
29 Albert Street
Warwick
Warwickshire
CV34 4JX
UK
Website: www.spastrategy.net
Skype: claireway
Twitter: @spastrategy1
Linkedin: linkedin.com/company/spastrategy
Facebook: facebook.com/spastrategy1/
 

Claire Way, managing director

Spa Strategy worked on The Phoencian’s spa

Background
Spa Strategy was founded in 2002. Our success was built on sound principles: develop a deep understanding of client/guest, and involve ‘the right people’. Nurtured by industry visionaries Richard Dusseau and Elaine Fenard, the core team they assembled works together to this day under the leadership of Claire Way.

Main products and services
Spa Strategy is a global spa and wellness company specialising in:
• market research & feasibility
• concept development
• design & technical service
• pre-opening support
• business analysis & growth
• brand development
• ongoing management support.

We create wellness spas that realise your vision. Combining innovative concepts with a sustainable, operationally sound model and beautiful design, we ensure that your project delivers on profitability and guest satisfaction. With over 250 projects spanning five continents, Spa Strategy has built up an enviable track record: bringing a fresh perspective to the global spa and wellness industry and delivering innovative and profitable facilities.

USPs
Our objective is to build value in your brand. We bring together our cross-functional teams – comprising experts in the fields of feasibility, design and operations – and work collaboratively through each phase of project development, drawing on our respective skillsets as appropriate. We are co-workers and friends with a broad range of interests, talents and expertise. Our singular strengths combine to create a truly exceptional synergy, honed over more than a decade of working together. Influenced and inspired by each other, we are strong as individuals, but strongest as a team. Our clients select the combination of services that suits their needs – large-scale or small, short-term or long. With no equipment or product-line affiliation, we can assure clients of our impartiality.

Top clients
We work with hotel groups and independent properties. Most recently we were part of the team renovating the Phoenician Spa in Arizona, US. Our brand development projects include, Talise Spa for Jumeriah, Explore Spa for Le Meridien, Spa by JW for JW Marriott.

Where in the world?
Our teams are based in North America and Europe and have experience working on projects across the globe.

Future plans
We’re working on exciting projects in the US, Republic of Georgia and the Maldives. Concepts and locations vary from ski hills to beaches and resorts to integrative wellness resorts.

Who’s who?
Claire Way, managing director.

What the clients say
“With their in-depth knowledge, the team at Spa Strategy was able to quickly grasp our vision and had some great ideas on how to achieve our goals. Needless to say, they have become our partner of choice for our next project.”
– Tinatin Kalandarishvili, deputy CEO, Red-Co

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