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NEWS
New report from Theos/Sports Think Tank questions role of sport
POSTED 25 Jun 2012 . BY Pete Hayman
A new report from Theos and the Sports Think Tank has called for sport to be promoted for its fun value, rather than its ability to deliver political, social and economic benefits.

Give us our Ball Back: Reclaiming Sport for the Common Good has assessed the claims made on behalf of sport, which it believes is "being set up to over-promise and under-deliver".

The study - published ahead of the London 2012 Games - also said there is no evidence that large sports events deliver participation and economic benefits that many anticipate.

According to the report, "Releasing sport from the demands of public utility will allow it to occupy its rightful place in society.

"We need to be able to value sport for itself - for its intrinsic goods - namely fun or, if you prefer, wellbeing. It is by recognising this that we will reclaim sport for the common good."

However, the publication of the report comes days after Sport England reported a "surge" in participation ahead of the 2012 Games, with 15.28 million taking part on a regular basis.

Sport England chief executive Jennie Price said: "As we approach the Games, some of our key sports such as cycling and hockey are already beginning to feel the Olympic effect."

Details: www.theosthinktank.co.uk (.pdf)
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News   Products   Magazine   Subscribe
NEWS
New report from Theos/Sports Think Tank questions role of sport
POSTED 25 Jun 2012 . BY Pete Hayman
A new report from Theos and the Sports Think Tank has called for sport to be promoted for its fun value, rather than its ability to deliver political, social and economic benefits.

Give us our Ball Back: Reclaiming Sport for the Common Good has assessed the claims made on behalf of sport, which it believes is "being set up to over-promise and under-deliver".

The study - published ahead of the London 2012 Games - also said there is no evidence that large sports events deliver participation and economic benefits that many anticipate.

According to the report, "Releasing sport from the demands of public utility will allow it to occupy its rightful place in society.

"We need to be able to value sport for itself - for its intrinsic goods - namely fun or, if you prefer, wellbeing. It is by recognising this that we will reclaim sport for the common good."

However, the publication of the report comes days after Sport England reported a "surge" in participation ahead of the 2012 Games, with 15.28 million taking part on a regular basis.

Sport England chief executive Jennie Price said: "As we approach the Games, some of our key sports such as cycling and hockey are already beginning to feel the Olympic effect."

Details: www.theosthinktank.co.uk (.pdf)
RELATED STORIES
‘New approach’ needed for UK sports policy


The UK government needs to embrace “fresh thinking and independent input” when making sports policy decisions if it wants to maximise the potential of sport.
MORE NEWS
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Hoshino Resorts combats summer heat with medically-supervised cool bathing programme for KAI onsen
Hoshino Resorts has developed a “Cool-down onsen soak” programme at properties with Japanese onsen facilities – those within the company’s KAI brand.
Rainforest immersion and mindfulness are on offer at The Ritz-Carlton, Langkawi, for Global Wellness Day
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day (GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation experiences.
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Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]

Introducing Silent Loads: Wildsmith’s newest advancement in personalised wellbeing
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa guests with precision and depth. [more...]
+ More featured suppliers  
COMPANY PROFILES
Knesko Skin

Known for their unique approach to wellness and beauty, Knesko’s products combine ancient healing tr [more...]
+ More profiles  
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+ More catalogues  

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+ More directory  
DIARY

 

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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