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NEWS
Privatised spas in Serbia to take advantage of tourism possibilities
POSTED 01 Sep 2014 . BY Helen Andrews
Aleksandar Vulin, minister of employment for Serbia, said strategic partnership or employee shareholding programmes could improve spa resorts' profitability Credit: spc.rs
A working group has been set up by the Serbian government to draw up possible solutions to problems faced by spa resorts and healthcare centres, privatised and owned by the Republic’s Pension and Disability Insurance Fund (PIO).

The working group will focus on improving spa resorts by employing more people and taking advantage of their potential as tourist destinations. The group will comprise representatives of the ministry of labour and the ministry of economy, PIO and the tourism sector.

Serbian minister of employment Aleksandar Vulin told inserbia.info that ownership of the Zlatar Rehabilitation Centre had changed frequently since it was founded, with many employees "working for years" without remuneration. The mayor of Nova Varos, Dimitrije Paunovic – where the centre is located – said it could employ 100 more people once its operation capabilities are maximised.

In addition to privatisation, Vulin noted spa resort and healthcare centre inefficiency problems could be resolved via strategic partnerships or employee shareholding programmes. The group’s plan is to make the most of health tourism, emulating the success of nearby European countries.

Paunovic recalled that 6,000 Nova Varos citizens emigrated between 2002 to 2012. He said he sees the opening of new positions for locals as an opportunity to prevent further migrations from the area.
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Speaking at the opening of the third annual Balkan Spa Summit, Nebojša Stefanovic, Serbian Parliament speaker, said that the Serbian spa industry represents “a chance for the creation of a new tourist product, which will be attractive for tourists in search of new destinations.”
  Marriott to open first Serbian hotel


Marriott International plans to open a 107-room Courtyard by Marriott hotel in the Serbian capital Belgrade in early 2014.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Privatised spas in Serbia to take advantage of tourism possibilities
POSTED 01 Sep 2014 . BY Helen Andrews
Aleksandar Vulin, minister of employment for Serbia, said strategic partnership or employee shareholding programmes could improve spa resorts' profitability Credit: spc.rs
A working group has been set up by the Serbian government to draw up possible solutions to problems faced by spa resorts and healthcare centres, privatised and owned by the Republic’s Pension and Disability Insurance Fund (PIO).

The working group will focus on improving spa resorts by employing more people and taking advantage of their potential as tourist destinations. The group will comprise representatives of the ministry of labour and the ministry of economy, PIO and the tourism sector.

Serbian minister of employment Aleksandar Vulin told inserbia.info that ownership of the Zlatar Rehabilitation Centre had changed frequently since it was founded, with many employees "working for years" without remuneration. The mayor of Nova Varos, Dimitrije Paunovic – where the centre is located – said it could employ 100 more people once its operation capabilities are maximised.

In addition to privatisation, Vulin noted spa resort and healthcare centre inefficiency problems could be resolved via strategic partnerships or employee shareholding programmes. The group’s plan is to make the most of health tourism, emulating the success of nearby European countries.

Paunovic recalled that 6,000 Nova Varos citizens emigrated between 2002 to 2012. He said he sees the opening of new positions for locals as an opportunity to prevent further migrations from the area.
RELATED STORIES
Serbia identifies spa sector as a key driver for tourism


Speaking at the opening of the third annual Balkan Spa Summit, Nebojša Stefanovic, Serbian Parliament speaker, said that the Serbian spa industry represents “a chance for the creation of a new tourist product, which will be attractive for tourists in search of new destinations.”
Marriott to open first Serbian hotel


Marriott International plans to open a 107-room Courtyard by Marriott hotel in the Serbian capital Belgrade in early 2014.
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
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Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]

Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
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Capsix

Founded in 2016 by Carole Eyssautier, PhD in AI, François Eyssautier, robotics engineer, and Stéphan [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
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Worldwide,
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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