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NEWS
Chelsea FC nets £40m-a-year shirt sponsorship deal
POSTED 27 Feb 2015 . BY Jak Phillips
Chelsea FC was the most watched Premier League team on television worldwide last season, with over 31,000 broadcast hours Credit: Laszlo Szirtesi / Shutterstock.com
Chelsea Football Club has secured the second-largest shirt sponsorship deal in English football history as the club bids to boost its transfer market war chest without falling foul of Financial Fair Play rules.

The English Premier League leader has agreed a five-year contract with tyre manufacturer The Yokohama Rubber Company, worth a reported £40m (US$62m, €55m) a year. The deal – running from the start of the 2015/16 season – will see the Yokohama brand appearing on all Chelsea FC shirts from the first team through to the youth teams.

The sponsorship deal is worth more than double the previous £18m (US$28m, €25m) agreement Chelsea had with Samsung and in English football history is second only to the £53m-a-year deal Manchester United secured with Chevrolet.

Chelsea FC manager Jose Mourinho has frequently complained about the paucity of his squad and is now widely believed to be seeking reinforcements in the summer transfer window, with £30m-rated Real Madrid defender Raphael Varane thought to be among these targets. Mourinho has so far had to sell off a number of big stars to fund acquisitions while staying with in Financial Fair Play regulations, so the commercial capital boost will no doubt embolden his transfer market ambitions.

The club is hoping to leverage its status as one of the world’s top teams to secure a number of sponsorship opportunities, having recently brought in Christian Purslow as head of global commercial activities. Last season Chelsea FC was the most watched Premier League team on television worldwide, with over 31,000 broadcast hours, and Purslow has been tasked with driving the club's strategy to partner with "innovative and market-leading organisations" from around the world.

Reflecting on the shirt sponsorship deal, Chelsea chair Bruce Buck said: “We believe that Yokohama will play a key role in helping us drive our global expansion in international markets such as the US, where they have operated with distinction for many years.

“Chelsea and Yokohama are a perfect fit. Both are global organisations with a focus on performance and innovation, as well as having huge ambition and an unwavering culture of success.”
PROJECT PROFILE:

Chelsea FC Stadium Expansion
Swiss-based architecture firm Herzog & de Meuron is reportedly working on plans to increase the capacity of Chelsea Football Club’s home stadium in partnership with London-based practice Lifschutz Davidson Sandilands.

Location: London , United Kingdom

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  Herzog & de Meuron 'working on expansion' for Chelsea FC stadium


Swiss-based architecture firm Herzog & de Meuron is reportedly working on plans to increase the capacity of Chelsea Football Club’s home stadium in partnership with London-based practice Lifschutz Davidson Sandilands.
  Chelsea recruits ex-Liverpool MD Christian Purslow to head global expansion


Chelsea Football Club has appointed former Liverpool FC managing director Christian Purslow as its new head of global commercial activities.
  Chelsea potentially planning Twickenham move


Chelsea Football Club is reportedly looking into the possibility of temporarily moving to Twickenham rugby stadium while the club’s home of Stamford Bridge is redeveloped.
  Chelsea names LDS to look at possible stadium expansion


Chelsea Football Club has named Lifschutz Davidson Sandilands (LDS) as lead architects to explore how the club can increase stadium capacity at Stamford Bridge.
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NEWS
Chelsea FC nets £40m-a-year shirt sponsorship deal
POSTED 27 Feb 2015 . BY Jak Phillips
Chelsea FC was the most watched Premier League team on television worldwide last season, with over 31,000 broadcast hours Credit: Laszlo Szirtesi / Shutterstock.com
Chelsea Football Club has secured the second-largest shirt sponsorship deal in English football history as the club bids to boost its transfer market war chest without falling foul of Financial Fair Play rules.

The English Premier League leader has agreed a five-year contract with tyre manufacturer The Yokohama Rubber Company, worth a reported £40m (US$62m, €55m) a year. The deal – running from the start of the 2015/16 season – will see the Yokohama brand appearing on all Chelsea FC shirts from the first team through to the youth teams.

The sponsorship deal is worth more than double the previous £18m (US$28m, €25m) agreement Chelsea had with Samsung and in English football history is second only to the £53m-a-year deal Manchester United secured with Chevrolet.

Chelsea FC manager Jose Mourinho has frequently complained about the paucity of his squad and is now widely believed to be seeking reinforcements in the summer transfer window, with £30m-rated Real Madrid defender Raphael Varane thought to be among these targets. Mourinho has so far had to sell off a number of big stars to fund acquisitions while staying with in Financial Fair Play regulations, so the commercial capital boost will no doubt embolden his transfer market ambitions.

The club is hoping to leverage its status as one of the world’s top teams to secure a number of sponsorship opportunities, having recently brought in Christian Purslow as head of global commercial activities. Last season Chelsea FC was the most watched Premier League team on television worldwide, with over 31,000 broadcast hours, and Purslow has been tasked with driving the club's strategy to partner with "innovative and market-leading organisations" from around the world.

Reflecting on the shirt sponsorship deal, Chelsea chair Bruce Buck said: “We believe that Yokohama will play a key role in helping us drive our global expansion in international markets such as the US, where they have operated with distinction for many years.

“Chelsea and Yokohama are a perfect fit. Both are global organisations with a focus on performance and innovation, as well as having huge ambition and an unwavering culture of success.”
RELATED STORIES
Herzog & de Meuron 'working on expansion' for Chelsea FC stadium


Swiss-based architecture firm Herzog & de Meuron is reportedly working on plans to increase the capacity of Chelsea Football Club’s home stadium in partnership with London-based practice Lifschutz Davidson Sandilands.
Chelsea recruits ex-Liverpool MD Christian Purslow to head global expansion


Chelsea Football Club has appointed former Liverpool FC managing director Christian Purslow as its new head of global commercial activities.
Chelsea potentially planning Twickenham move


Chelsea Football Club is reportedly looking into the possibility of temporarily moving to Twickenham rugby stadium while the club’s home of Stamford Bridge is redeveloped.
Chelsea names LDS to look at possible stadium expansion


Chelsea Football Club has named Lifschutz Davidson Sandilands (LDS) as lead architects to explore how the club can increase stadium capacity at Stamford Bridge.
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
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ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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