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NEWS
Poor pool capacity could hinder baby swimming boom, says research
POSTED 27 Feb 2015 . BY Jak Phillips
82 per cent of survey respondents felt the baby swimming sector had grown over the past five years
The infant private swim school sector that has surged in the UK over the past decade is yet to reach its peak, although growth could yet be checked by a lack of pool capacity, a Swimming Teachers Association (STA) survey has found.

Despite recent Sport England figures showing that overall swimming participation saw an eight per cent drop over the last 12 months, the baby swimming market remains buoyant.

Around 82 per cent of the swim schools which took part in the latest survey from awarding body STA said they had seen a “significant” rise over the last five years in the number of babies (youngsters aged two and under) they teach weekly. The survey, which drew 206 responses from schools which teach a combined 50,000 babies each week, was a follow up to research carried out in 2009, designed to measure the industry’s progress over the past five years.

Almost 86 per cent of respondents said the baby swim market had not yet reached its peak, although many warned that growth could be capped because of pool time availability.

More than half admitted that the increase in demand for lessons compared with pool time availability was a concern; while 58 per cent said the limited number of pools also gave them cause for concern. Just over one third (34 per cent) also cited a lack of adequately qualified teachers as a problem for their business, compared with 24 per cent five years ago.

On a positive note, 60 new swim schools are reported to have opened since the last survey, a growth of more than 27 per cent in five years, and almost 70 per cent of all respondents said they had a waiting list for baby swimming classes.

“The landscape has changed dramatically since we conducted our first survey five years ago, but this survey shows there is still a growing and healthy demand for baby swim teaching and that can only be good news,” said STA head of accounts Zoe Cooper.

“Parents clearly recognise that it is important for their babies to gain confidence in the water and by sending them to baby swim lessons, it means their youngsters are being properly prepared for more formal swimming lessons.”
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NEWS
Poor pool capacity could hinder baby swimming boom, says research
POSTED 27 Feb 2015 . BY Jak Phillips
82 per cent of survey respondents felt the baby swimming sector had grown over the past five years
The infant private swim school sector that has surged in the UK over the past decade is yet to reach its peak, although growth could yet be checked by a lack of pool capacity, a Swimming Teachers Association (STA) survey has found.

Despite recent Sport England figures showing that overall swimming participation saw an eight per cent drop over the last 12 months, the baby swimming market remains buoyant.

Around 82 per cent of the swim schools which took part in the latest survey from awarding body STA said they had seen a “significant” rise over the last five years in the number of babies (youngsters aged two and under) they teach weekly. The survey, which drew 206 responses from schools which teach a combined 50,000 babies each week, was a follow up to research carried out in 2009, designed to measure the industry’s progress over the past five years.

Almost 86 per cent of respondents said the baby swim market had not yet reached its peak, although many warned that growth could be capped because of pool time availability.

More than half admitted that the increase in demand for lessons compared with pool time availability was a concern; while 58 per cent said the limited number of pools also gave them cause for concern. Just over one third (34 per cent) also cited a lack of adequately qualified teachers as a problem for their business, compared with 24 per cent five years ago.

On a positive note, 60 new swim schools are reported to have opened since the last survey, a growth of more than 27 per cent in five years, and almost 70 per cent of all respondents said they had a waiting list for baby swimming classes.

“The landscape has changed dramatically since we conducted our first survey five years ago, but this survey shows there is still a growing and healthy demand for baby swim teaching and that can only be good news,” said STA head of accounts Zoe Cooper.

“Parents clearly recognise that it is important for their babies to gain confidence in the water and by sending them to baby swim lessons, it means their youngsters are being properly prepared for more formal swimming lessons.”
RELATED STORIES
ASA names Nick Caplin as new director of participation


The ASA has appointed Nick Caplin as its new director of participation, tasked with spearheading efforts to increase swimming and aquatics participation in England.
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Pools cost substantial amounts of money to run, so how can operators mitigate any losses, maximise ROI and safeguard the future of their swimming pools?
MORE NEWS
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Hoshino Resorts combats summer heat with medically-supervised cool bathing programme for KAI onsen
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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