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Northern Ireland ramps up Game of Thrones tourism push ahead of season five return
POSTED 02 Apr 2015 . BY Tom Anstey
The majority of Game of Thrones is shot in Northern Ireland Credit: HBO
Northern Ireland is looking to ramp up its Game of Thrones tourism push as international visitors flock to the country to see the show’s signature sites.

Season five of the hit HBO series will air this month worldwide, debuting on 12 April and offering Northern Ireland the chance to champion itself as the home of Game of Thrones, which is filmed primarily at Titanic Studios Belfast and 11 sites across Northern Ireland.

Among the sites fans of the series can visit, Northern Ireland includes The Iron Islands (Ballintoy Harbour), The Stormlands (Cushendun Caves), The King’s Road (Dark Hedges), Winterfell (Castle Ward) and Robb Stark’s Camp (Audley’s Field).

Northern Ireland’s tourist board offers a prominent rundown on the filming locations and where to find them on its website and last year ran an 11-week online campaign in Britain, the US, Canada, France, Germany, Spain, Italy, the Netherlands and Scandinavia, which generated one million clicks and is estimated to have reached about 100 million fans worldwide.

Discover Northern Ireland is teaming up with HBO for its 2015 campaign, which aims to bring more than two million tourists to ‘The Real Westeros’ by 2016 from a total of 1.8 million in 2013. It is estimated that in the past year, Game of Thrones has generated £87m (US$128m, €199.6m) at the locations where the scenes were filmed.
Northern Ireland offers tourists a guide to what it calls 'The Real Westeros' Credit: Visit Northern Ireland
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Northern Ireland ramps up Game of Thrones tourism push ahead of season five return
POSTED 02 Apr 2015 . BY Tom Anstey
The majority of Game of Thrones is shot in Northern Ireland Credit: HBO
Northern Ireland is looking to ramp up its Game of Thrones tourism push as international visitors flock to the country to see the show’s signature sites.

Season five of the hit HBO series will air this month worldwide, debuting on 12 April and offering Northern Ireland the chance to champion itself as the home of Game of Thrones, which is filmed primarily at Titanic Studios Belfast and 11 sites across Northern Ireland.

Among the sites fans of the series can visit, Northern Ireland includes The Iron Islands (Ballintoy Harbour), The Stormlands (Cushendun Caves), The King’s Road (Dark Hedges), Winterfell (Castle Ward) and Robb Stark’s Camp (Audley’s Field).

Northern Ireland’s tourist board offers a prominent rundown on the filming locations and where to find them on its website and last year ran an 11-week online campaign in Britain, the US, Canada, France, Germany, Spain, Italy, the Netherlands and Scandinavia, which generated one million clicks and is estimated to have reached about 100 million fans worldwide.

Discover Northern Ireland is teaming up with HBO for its 2015 campaign, which aims to bring more than two million tourists to ‘The Real Westeros’ by 2016 from a total of 1.8 million in 2013. It is estimated that in the past year, Game of Thrones has generated £87m (US$128m, €199.6m) at the locations where the scenes were filmed.
Northern Ireland offers tourists a guide to what it calls 'The Real Westeros' Credit: Visit Northern Ireland
RELATED STORIES
Game of Thrones offers Oculus experience in new temporary exhibition


A new exhibition at the O2 Arena is using Oculus Rift to bring the Game of Thrones world to life like never before.
High tourism hopes for Scotland’s answer to Game of Thrones


VisitScotland hopes its recent tourism boom can be prolonged a major new television series set in the country, which is being billed as Scotland’s answer to Game of Thrones.
Game of Thrones at the forefront of Northern Ireland tourism push


Northern ireland’s tourist board is planning to use hit TV show Game of Thrones – which was filmed in the country – in its quest to achieve record visitor numbers.
MORE NEWS
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
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Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
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In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

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