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NEWS
Inaugural European Week of Sport activates 6 million people across 29 countries
POSTED 16 Dec 2015 . BY Tom Walker
The European Commission is encouraging groups to organise initiatives such as
More than 6 million people across 29 countries took part in the first ever European Week of Sport (EWS) earlier this year.

Organised by the European Commission (EC), the initiative – which ran from 7 to 13 September – was designed to raise awareness of the benefits of sport and resulted in more than 7,000 events across European Union states.

A marketing campaign prior to the week encouraged sports clubs, gyms, schools, universities, employers and volunteer groups to register and take part by organising their own European Week of Sport-themed activities – intended to attract people who are currently inactive.

The week was structured around four "focus days" – education environment; workplace; outdoors; and sport clubs and fitness centres.

In an evaluation report of the EWS, published this week, the EC said it was encouraged by the results and would use the report in planning the 2016 edition.

The report highlights the positive effect of a coordinated campaign to get more people active, with sports bodies in EU countries working with – and learning from – each other to manage individual events during the week.

“Strong networks were set-up for the 2015 European Week of Sport,” the report states. “It will be important to maintain and strengthen these existing networks.

“Ideally, the network of partners could be expanded to incorporate even more sport and sport-related organisations.”

While encouraging increased cooperation, the report does, however, suggest that the week should remain "in public ownership" and discourages the involvement of commercial operators.

“In line with comments received in the evaluation process, it is not advised to partner with private companies, to ensure the Week remains un-branded, without any commercial name attached to it.”

To download and read the full evaluation report, click here.

• Preparatory work for the 2016 European Week of Sport will begin at the EU Sport Forum in The Hague, 9-10 March 2016.
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News   Products   Magazine   Subscribe
NEWS
Inaugural European Week of Sport activates 6 million people across 29 countries
POSTED 16 Dec 2015 . BY Tom Walker
The European Commission is encouraging groups to organise initiatives such as
More than 6 million people across 29 countries took part in the first ever European Week of Sport (EWS) earlier this year.

Organised by the European Commission (EC), the initiative – which ran from 7 to 13 September – was designed to raise awareness of the benefits of sport and resulted in more than 7,000 events across European Union states.

A marketing campaign prior to the week encouraged sports clubs, gyms, schools, universities, employers and volunteer groups to register and take part by organising their own European Week of Sport-themed activities – intended to attract people who are currently inactive.

The week was structured around four "focus days" – education environment; workplace; outdoors; and sport clubs and fitness centres.

In an evaluation report of the EWS, published this week, the EC said it was encouraged by the results and would use the report in planning the 2016 edition.

The report highlights the positive effect of a coordinated campaign to get more people active, with sports bodies in EU countries working with – and learning from – each other to manage individual events during the week.

“Strong networks were set-up for the 2015 European Week of Sport,” the report states. “It will be important to maintain and strengthen these existing networks.

“Ideally, the network of partners could be expanded to incorporate even more sport and sport-related organisations.”

While encouraging increased cooperation, the report does, however, suggest that the week should remain "in public ownership" and discourages the involvement of commercial operators.

“In line with comments received in the evaluation process, it is not advised to partner with private companies, to ensure the Week remains un-branded, without any commercial name attached to it.”

To download and read the full evaluation report, click here.

• Preparatory work for the 2016 European Week of Sport will begin at the EU Sport Forum in The Hague, 9-10 March 2016.
RELATED STORIES
European Commission launches European Week of Sport


The first ever European Week of Sport will be held next month as part of plans to combat the decline in physical activity across the continent.
MORE NEWS
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
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Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
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TechnoAlpin Indoor

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+ More catalogues  

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Hotel Cascais Miragem Health & Spa, Portugal
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Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
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