It looks as though Air is getting a new virtual reality addition Credit: Alton Towers
With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the addition of virtual reality to its Air rollercoaster.
Attractions Managementexclusively revealed last month that Mack Rides and VR Coaster are working on at least nine new virtual reality rollercoasters, with the new technology to be announced for a major attraction in January. Prior to Alton Towers releasing the teaser trailer, there were rumours that Air would be getting a VR addition – a first for the UK.
The 21-second teaser indicates a space theme for the addition, using the line “in space you can’t hear yourself scream because there is no Air”. The online spot also promises an “out-of-this-world” experience, which will be officially revealed on 12 January.
Alton Towers would be leading the way for VR coasters worldwide, with Mack telling Attractions Management that it is working with several major IPs for branded VR ride experiences for 2016, which will be revealed in the coming months.
The £12m (US$17.7m, €16.2m) Air rollercoaster, designed by Bolliger & Mabillard (B&M), first opened in March 2002. The ride was the first flying rollercoaster and at the time of opening was one of the most expensive rollercoasters ever made and among the most technologically-advanced.
The £12m (US$17.7m, €16.2m) coaster, designed by Bolliger & Mabillard (B&M), first opened in March 2002 Credit: Shutterstock.com
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It looks as though Air is getting a new virtual reality addition Credit: Alton Towers
With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the addition of virtual reality to its Air rollercoaster.
Attractions Managementexclusively revealed last month that Mack Rides and VR Coaster are working on at least nine new virtual reality rollercoasters, with the new technology to be announced for a major attraction in January. Prior to Alton Towers releasing the teaser trailer, there were rumours that Air would be getting a VR addition – a first for the UK.
The 21-second teaser indicates a space theme for the addition, using the line “in space you can’t hear yourself scream because there is no Air”. The online spot also promises an “out-of-this-world” experience, which will be officially revealed on 12 January.
Alton Towers would be leading the way for VR coasters worldwide, with Mack telling Attractions Management that it is working with several major IPs for branded VR ride experiences for 2016, which will be revealed in the coming months.
The £12m (US$17.7m, €16.2m) Air rollercoaster, designed by Bolliger & Mabillard (B&M), first opened in March 2002. The ride was the first flying rollercoaster and at the time of opening was one of the most expensive rollercoasters ever made and among the most technologically-advanced.
The £12m (US$17.7m, €16.2m) coaster, designed by Bolliger & Mabillard (B&M), first opened in March 2002 Credit: Shutterstock.com
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Human error caused Smiler crash at Alton Towers; ride will re-open POSTED 24 Nov 2015. BY Alice Davis A rollercoaster crash which seriously injured a number people, including two people who
underwent leg amputations, was the result of human error when an operator manually overrode
the ride safety system, it was revealed today (24 November).
Alton Towers to cut up to 190 jobs following Smiler accident POSTED 11 Nov 2015. BY Tom Anstey Alton Towers is to cut around ten per cent of its staff following a drop in revenue in
the wake of its serious rollercoaster crash earlier this year.
Merlin records weak summer at UK theme parks after Smiler accident POSTED 17 Sep 2015. BY Tom Anstey After suggesting that the rollercoaster crash that seriously injured four people in June
could affect profits by up to £50m (US$77.6m, €70m), Alton Towers operator Merlin
Entertainment has confirmed a notable slump after weak trade through the UK’s summer
months.
Alton Towers teams up with university for theme park degree POSTED 08 Jan 2015. BY Tom Anstey Alton Towers and Staffordshire University have teamed up to offer a Foundation
Degree in Visitor Attraction and Resort Management at the UK university’s
business school.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day
(GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation
experiences.
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-
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guests with precision and depth. [more...]
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