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Rhys Long, Wales Rugby's head of performance, moves to the FA
POSTED 20 Jan 2016 . BY Matthew Campelli
Long (right) joins the FA after nine years working with the Wales rugby union team Credit: Football Association
The Football Association (FA) has boosted its performance arm with the appointment of Wales Rugby Union’s (WRU) Rhys Long.

Long joins the governing body after nine years working as Wales’ head of performance analysis, where he oversaw the Welsh national team and the country’s elite performance structure.

He will take his new role – head of performance analysis and insight – on 1 February, and be based at the FA’s National Football Centre at St George’s Park in Burton. Overseeing a team of 17 analysts, Long will support England’s national development with technical expertise and insight to boost performance.

Dave Reddin, the FA head of team strategy and performance, said the hire demonstrated the body’s commitment to investment in dedicated support for all England teams, and said Long’s background “speaks for itself”.

“When we announced our philosophy we were stating our long-term ambition for all of our England teams to be successful on the pitch – a key part of that is ensuring we have a world-class support mechanism behind that at St George’s Park, to give us the best chance of success in the future,” he said.

Long added: “Overseeing the analysis, structures and pathways of each squad brings great responsibility for me and my colleagues, and I can’t wait to get started.”
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  FA to measure England performance beyond tournament progress


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  FA technical director: England can win 2022 World Cup


Dan Ashworth, the technical director of the Football Association (FA), believes England can win the 2022 World Cup, and delivered his blueprint on how the team can achieve its first success since 1966.
  FA officially opens St George's Park


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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Rhys Long, Wales Rugby's head of performance, moves to the FA
POSTED 20 Jan 2016 . BY Matthew Campelli
Long (right) joins the FA after nine years working with the Wales rugby union team Credit: Football Association
The Football Association (FA) has boosted its performance arm with the appointment of Wales Rugby Union’s (WRU) Rhys Long.

Long joins the governing body after nine years working as Wales’ head of performance analysis, where he oversaw the Welsh national team and the country’s elite performance structure.

He will take his new role – head of performance analysis and insight – on 1 February, and be based at the FA’s National Football Centre at St George’s Park in Burton. Overseeing a team of 17 analysts, Long will support England’s national development with technical expertise and insight to boost performance.

Dave Reddin, the FA head of team strategy and performance, said the hire demonstrated the body’s commitment to investment in dedicated support for all England teams, and said Long’s background “speaks for itself”.

“When we announced our philosophy we were stating our long-term ambition for all of our England teams to be successful on the pitch – a key part of that is ensuring we have a world-class support mechanism behind that at St George’s Park, to give us the best chance of success in the future,” he said.

Long added: “Overseeing the analysis, structures and pathways of each squad brings great responsibility for me and my colleagues, and I can’t wait to get started.”
RELATED STORIES
Sue Campbell to head up women’s football development for the FA


Baroness Sue Campbell, the former UK Sport chair, has been appointed to oversee the development of women’s football for the Football Association (FA).
FA to measure England performance beyond tournament progress


The Football Association (FA) is working on a “key measurement” system which will gauge the performance of England teams beyond match results and tournament progression.
FA technical director: England can win 2022 World Cup


Dan Ashworth, the technical director of the Football Association (FA), believes England can win the 2022 World Cup, and delivered his blueprint on how the team can achieve its first success since 1966.
FA officially opens St George's Park


The Football Association (FA) has officially launched its new £100m National Football Centre in Burton upon Trent, Staffordshire.
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The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
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In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
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+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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