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NEWS
FA technical director: England can win 2022 World Cup
POSTED 07 Dec 2015 . BY Matthew Campelli
Dan Ashworth highlighted player education, the implementation of specialist coaches and the national training centre as 'catalysts' towards tournament success Credit: The FA
Dan Ashworth highlighted player education, the implementation of specialist coaches and the national training centre as 'catalysts' towards tournament success Credit: The FA
Dan Ashworth, the technical director of the Football Association (FA), believes England can win the 2022 World Cup, and delivered his blueprint on how the team can achieve its first success since 1966.

Delivering his vision to the body’s annual Coaching Conference at St George’s Park in Burton, Ashworth highlighted player education, the implementation of specialist coaches and the national training centre, which opened in 2012, as “catalysts” for tournament success.

The former West Bromwich Albion sporting director told delegates that St George’s Park was key in developing the style of play for the national team, from the under-15 group to the senior squad, and “maximising the time” each coach has with the players.

“Gregg Dyke launched a vision and target of winning the World Cup in Qatar in 2022 and 2023 for the female team, and then sustainable tournament success thereafter,” he said.

“Some people will be sitting in this room and saying they’re not sure that it’s possible for England to win the World Cup or European Championship, and I’m telling you it’s absolutely possible.”

Ashworth said that getting “everybody connected with the game and working towards the same goal” was crucial, as was trying different methods.

He said that over the past 18 months the FA had been exploring the possibility of implementing specialist, position-specific coaches, in the mould of cricket, hockey and rugby union, to help players prepare for different opponents.

Specialist coaches will be implemented within the national teams over the next 6-8 months, with the FA taking advice from other sports on how to achieve it successfully.

Technical coaches, who will spend time on creating plans for set-plays and penalties, as well as support staff, which will be concerned with marginal gains such as nutrition, player identification and psychology, will be present with all England head coaches, from senior men’s manager Roy Hodgson, under-21 coach Gareth Southgate and women’s senior manager Mark Sampson.

Ashworth also identified three key areas that the FA will focus on with regards to player development: dealing with the pressure of tournament football, the physical robustness of players and their tactical attributes.

Reflecting on England’s near 50-year wait for tournament success, Ashworth said he and his team “had to be brave”.

“In four years’ time or six years’ time or eight years’ time, if the board comes to me and they say ‘what have you done differently?’ and I say ‘nothing’ we deserve the sack,” he said.

“If we say we’ve utilised St George’s Park, reinvigorating the educational programmes, thought differently about how to maximise time with players during international duty and have enough staff to really engage with the clubs, all of a sudden we are thinking differently and we think that will give us a better chance of success.”
St George's Park opened in October 2012
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  FEATURE: Sports conditioning: Peak performance


St George's Park not only caters for elite footballers but also the public, with a range of performance packages
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NEWS
FA technical director: England can win 2022 World Cup
POSTED 07 Dec 2015 . BY Matthew Campelli
Dan Ashworth highlighted player education, the implementation of specialist coaches and the national training centre as 'catalysts' towards tournament success Credit: The FA
Dan Ashworth highlighted player education, the implementation of specialist coaches and the national training centre as 'catalysts' towards tournament success Credit: The FA
Dan Ashworth, the technical director of the Football Association (FA), believes England can win the 2022 World Cup, and delivered his blueprint on how the team can achieve its first success since 1966.

Delivering his vision to the body’s annual Coaching Conference at St George’s Park in Burton, Ashworth highlighted player education, the implementation of specialist coaches and the national training centre, which opened in 2012, as “catalysts” for tournament success.

The former West Bromwich Albion sporting director told delegates that St George’s Park was key in developing the style of play for the national team, from the under-15 group to the senior squad, and “maximising the time” each coach has with the players.

“Gregg Dyke launched a vision and target of winning the World Cup in Qatar in 2022 and 2023 for the female team, and then sustainable tournament success thereafter,” he said.

“Some people will be sitting in this room and saying they’re not sure that it’s possible for England to win the World Cup or European Championship, and I’m telling you it’s absolutely possible.”

Ashworth said that getting “everybody connected with the game and working towards the same goal” was crucial, as was trying different methods.

He said that over the past 18 months the FA had been exploring the possibility of implementing specialist, position-specific coaches, in the mould of cricket, hockey and rugby union, to help players prepare for different opponents.

Specialist coaches will be implemented within the national teams over the next 6-8 months, with the FA taking advice from other sports on how to achieve it successfully.

Technical coaches, who will spend time on creating plans for set-plays and penalties, as well as support staff, which will be concerned with marginal gains such as nutrition, player identification and psychology, will be present with all England head coaches, from senior men’s manager Roy Hodgson, under-21 coach Gareth Southgate and women’s senior manager Mark Sampson.

Ashworth also identified three key areas that the FA will focus on with regards to player development: dealing with the pressure of tournament football, the physical robustness of players and their tactical attributes.

Reflecting on England’s near 50-year wait for tournament success, Ashworth said he and his team “had to be brave”.

“In four years’ time or six years’ time or eight years’ time, if the board comes to me and they say ‘what have you done differently?’ and I say ‘nothing’ we deserve the sack,” he said.

“If we say we’ve utilised St George’s Park, reinvigorating the educational programmes, thought differently about how to maximise time with players during international duty and have enough staff to really engage with the clubs, all of a sudden we are thinking differently and we think that will give us a better chance of success.”
St George's Park opened in October 2012
RELATED STORIES
FA refinances Wembley debt - savings to be invested in grassroots football


The Football Association (FA) has secured a refinancing deal for Wembley Stadium, which could result in the national governing body saving more than £10m a year in interest payments.
FA CEO Martin Glenn renews pledge to increase funding for artificial pitches


Football Association (FA) chief executive Martin Glenn has renewed the FA’s pledge to increase spending on grassroots football – and the number of artificial pitches.
FEATURE: Sports conditioning: Peak performance


St George's Park not only caters for elite footballers but also the public, with a range of performance packages
FA officially opens St George's Park


The Football Association (FA) has officially launched its new £100m National Football Centre in Burton upon Trent, Staffordshire.
MORE NEWS
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
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+ More catalogues  

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+ More directory  
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23-26 Aug 2026

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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