PayasUgym has launched an exciting new series of fitness festivals designed to showcase the hottest group classes from boutique studios.
The online gym pass provider hosted its first Urban Movement event last weekend at hip Shoreditch venue Village Underground. The pilot event saw more than 100 participants sweat through a 70-minute workout medley of six different exercise classes available through PayasUgym.
Instructors from Good Vibes Fitness, The Hot Spot Yoga, The Capoeira Academy, FightZone and London Dance Academy, plus celebrity PT Bradley Simmonds, put the fitness enthusiasts through their paces with 10-minute sessions covering Yoga, Pilates, Capoeira, Boxing, Twerking and HIIT.
Speaking to
Health Club Management at the event, PayasUgym founders Jamie Ward and Neil Harmsworth said they want to create a live festival experience for fans of boutique fitness. They plan to stage an Urban Fitness event every quarter in London or other major UK cities to showcase the latest class offerings and provide a platform for suppliers to showcase their products to a captive audience.
For London Dance Academy studio manager Vanessa Fagan, the event was an ideal forum to showcase classes to potential new members.
“PayasUgym have a truly innovative and fresh approach to getting people motivated to train and we are delighted to have been involved with them from the start of their expansion in London,” said Fagan.
“As a studio, being part of such a brilliant network of venues and having access to a wide range of clients, is hugely beneficial and being able to get involved with events such as Urban Movement is a pleasure and a privilege.”
On the supplier side, five wellness companies – The Healthy Body Kit, Amazonas UK, Booband, Nuva Water and JaxCoco – attended the event to showcase their products and provide samples for the guest goody bag.
The initial Urban Movement raised more than £1,000 from ticket proceeds, which will be donated to the chosen charity of Sport Relief.
The date for the next event is expected to be announced shortly.
