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Ferris Wheel reinvented with Brighton's world-first i360
POSTED 04 Aug 2016 . BY Tom Anstey
The i360 comes to Brighton's seafront after 11 years of development Credit: British Airways i360
The British Airways i360 – the world’s first vertical cable car, tallest moving observation tower and most slender tower – has opened to the public in Brighton, UK.

Opened today (4 August), the so-called “vertical pier” by Marks Barfield Architects sits on the foundation of Brighton’s former Victorian-era West Pier, which was destroyed by an arson attack in March 2003.

“When the West Pier was built and when the Palace Pier was built, there was a sort of rivalry between them,” said studio MD Julia Barfield, speaking to Attractions Management at the launch, explaining the concept. “It was all about enjoying the view back to Brighton as much as enjoying the air and the promenade. This is really a vertical way of replicating that. When you were at the end of the pier you could look back at Brighton and now you can look over it.”

The 162m (531ft) tall i360 is literally a reinvention of the wheel, with the vertical tower offered by Marks Barfield – also designers of the London Eye – as an alternative to the traditional Ferris Wheel concept.

“It’s a very discreet intervention, if you can call a 164m tower discreet that is,” said Barfield. “It’s very, very slender – almost impossibly so. It is one to 40 in its proportions which makes it the most slender tower in the world.

“We wanted a small space with a great view and this was the way to do that,” she continued. “The footprint of the tower itself is 3.9m (12.8ft) in diameter. The pod for this tower is at the limit of what a tower this size can take, with 200 people able to board at one time.”

Eleven years in the making, Marks Barfield worked on the project with constructor Hollandia, local engineers Mackley Construction, pod-maker Poma-Sigma and Italian glassmaker Sunglass.

The i360 cost £42.2m (US$56.2m, €50.3m) to develop, funded in-part by a £36.2m (US$48.2m, €43.1m) government loan.

During each ‘flight’, passengers board the pod – similar in style to that of the London Eye but on a significantly larger scale – and take a 20 minute journey for unobstructed views of Brighton and the surrounding areas, with views stretching for miles on a clear day. A single-storey visitor centre has been incorporated into the foot of the tower design, which includes a 400-seat restaurant, conference and exhibition space, a shop and children’s play facilities.

When asked if the i360 model would be replicated as has been seen with the London Eye, Barfield said it was a possibility.

“We’re open to suggestion, put it that way,” she said. “This is certainly the first of these towers but it might not be the last. A future model likely would not be identical – I’m a true believer in making the projects fit their context. We would have to adapt it for its surroundings. This fits the West Pier nicely but you would have to consider particularly the base building and how it sits. Future iterations would be designed to be bespoke to their surroundings.”
The i360 cost £42.2m (US$56.2m, €50.3m) to develop Credit: British Airways i360
Architects Julia Barfield and David Marks created the unique concept Credit: British Airways i360
RELATED STORIES
  Work progresses on UK's first vertical cable car as i360 viewing pod is completed


The glass viewing pod for a vertical cable car billed as “the world’s tallest moving observation attraction” was completed yesterday (13 January) on the UK’s Brighton beach.
  Marks Barfield Architects’ Brighton i360 enters final stages of construction


Locals in Brighton have taken their first proper look at Marks Barfield Architects’ Brighton i360 vertical cable car, following the removal of the structure’s jacking tower.
  Marks Barfield Architects’ Brighton i360 tower scraps wind turbine amid safety concerns


Marks Barfield Architects’ Brighton i360 will no longer feature a wind turbine on the tower, after concerns were raised that high winds could cause the structure to move.
  London Eye designers’ latest observation tower ready to make its mark


Marks Barfield Architects’ Brighton i360 is about to get vertical as construction work at the observation tower in the south coast of the UK shifts into a new gear and heads skyward.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Ferris Wheel reinvented with Brighton's world-first i360
POSTED 04 Aug 2016 . BY Tom Anstey
The i360 comes to Brighton's seafront after 11 years of development Credit: British Airways i360
The British Airways i360 – the world’s first vertical cable car, tallest moving observation tower and most slender tower – has opened to the public in Brighton, UK.

Opened today (4 August), the so-called “vertical pier” by Marks Barfield Architects sits on the foundation of Brighton’s former Victorian-era West Pier, which was destroyed by an arson attack in March 2003.

“When the West Pier was built and when the Palace Pier was built, there was a sort of rivalry between them,” said studio MD Julia Barfield, speaking to Attractions Management at the launch, explaining the concept. “It was all about enjoying the view back to Brighton as much as enjoying the air and the promenade. This is really a vertical way of replicating that. When you were at the end of the pier you could look back at Brighton and now you can look over it.”

The 162m (531ft) tall i360 is literally a reinvention of the wheel, with the vertical tower offered by Marks Barfield – also designers of the London Eye – as an alternative to the traditional Ferris Wheel concept.

“It’s a very discreet intervention, if you can call a 164m tower discreet that is,” said Barfield. “It’s very, very slender – almost impossibly so. It is one to 40 in its proportions which makes it the most slender tower in the world.

“We wanted a small space with a great view and this was the way to do that,” she continued. “The footprint of the tower itself is 3.9m (12.8ft) in diameter. The pod for this tower is at the limit of what a tower this size can take, with 200 people able to board at one time.”

Eleven years in the making, Marks Barfield worked on the project with constructor Hollandia, local engineers Mackley Construction, pod-maker Poma-Sigma and Italian glassmaker Sunglass.

The i360 cost £42.2m (US$56.2m, €50.3m) to develop, funded in-part by a £36.2m (US$48.2m, €43.1m) government loan.

During each ‘flight’, passengers board the pod – similar in style to that of the London Eye but on a significantly larger scale – and take a 20 minute journey for unobstructed views of Brighton and the surrounding areas, with views stretching for miles on a clear day. A single-storey visitor centre has been incorporated into the foot of the tower design, which includes a 400-seat restaurant, conference and exhibition space, a shop and children’s play facilities.

When asked if the i360 model would be replicated as has been seen with the London Eye, Barfield said it was a possibility.

“We’re open to suggestion, put it that way,” she said. “This is certainly the first of these towers but it might not be the last. A future model likely would not be identical – I’m a true believer in making the projects fit their context. We would have to adapt it for its surroundings. This fits the West Pier nicely but you would have to consider particularly the base building and how it sits. Future iterations would be designed to be bespoke to their surroundings.”
The i360 cost £42.2m (US$56.2m, €50.3m) to develop Credit: British Airways i360
Architects Julia Barfield and David Marks created the unique concept Credit: British Airways i360
RELATED STORIES
Work progresses on UK's first vertical cable car as i360 viewing pod is completed


The glass viewing pod for a vertical cable car billed as “the world’s tallest moving observation attraction” was completed yesterday (13 January) on the UK’s Brighton beach.
Marks Barfield Architects’ Brighton i360 enters final stages of construction


Locals in Brighton have taken their first proper look at Marks Barfield Architects’ Brighton i360 vertical cable car, following the removal of the structure’s jacking tower.
Marks Barfield Architects’ Brighton i360 tower scraps wind turbine amid safety concerns


Marks Barfield Architects’ Brighton i360 will no longer feature a wind turbine on the tower, after concerns were raised that high winds could cause the structure to move.
London Eye designers’ latest observation tower ready to make its mark


Marks Barfield Architects’ Brighton i360 is about to get vertical as construction work at the observation tower in the south coast of the UK shifts into a new gear and heads skyward.
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The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
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Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]

Longevity in spas: a strategic choice, not a default setting
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+ More featured suppliers  
COMPANY PROFILES
Charme D'Orient

Charme d’Orient is a cosmetics and wellness brand deeply inspired by the ancestral beauty and wellne [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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