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Nike partners with artist Kaws to create bold and beautiful New York basketball courts
POSTED 23 Nov 2016 . BY Kim Megson
The side-by-side full courts have been painted with swirling, brightly-coloured patterns and motifs. Credit: Nike
I wanted to find the sweet spot where it works visually and functionally – how it’s broken up by the game’s lines and works with my images. It will have an intimate effect on the players that use the court
– Kaws
Sports giant Nike has partnered with artist Kaws to cover two of New York’s community basketball courts with his signature murals.

Located in Sara D. Roosevelt Park on Manhattan’s Stanton Street, the side-by-side full courts have been painted with swirling, brightly-coloured patterns and motifs.

“My approach to the courts was very similar to how I would work on canvas,” said Brooklyn-based Kaws, whose real name is Brian Donnelly. “I wanted to create something that was true to my language, but also considerate of this being a court that people are playing on.

“I wanted to find the sweet spot where it works visually and functionally – how it’s broken up by the game’s lines and works with my images. It will have an intimate effect on the players that use the court.”

Nike has partnered with the city’s Parks and Recreation Department for the project, which is part of a larger campaign called New York Made. The company said it wants to “elevate sport, culture and community through innovative collaborations” in the city.

Kaws claimed public art and design projects are key to engaging with local communities.

“I always think about when I was young and the things I had interaction with, whether it was skateboard graphics or magazines, and how art reached me,” he said. “I’ve been conscious of how my work disseminates and reaches people. It could be a canvas in a museum, or it could be a court, a wall or a t-shirt.

“I like the idea of public art because it reaches people in a casual way, and when they aren’t necessarily looking for it.”

Art and street basketball have mixed before, notably in Paris, where fashion brand Pigalle and architecture firm Ill-Studio recently created a vivid multicoloured basketball court squeezed between two apartment buildings.
The courts are located in Sara D. Roosevelt Park on Manhattan’s Stanton Street Credit: Nike
Artist Kaws painted his signature motifs onto the courts Credit: Nike
The artist used to live on Stanton Street and passed the park every day Credit: Nike
Nike's New York Made campaign celebrates creativity in the city Credit: Nike
The company said it wants to 'elevate sport, culture and community through innovative collaborations' in the city Credit: Nike
Kaws said: 'I wanted to create something that was true to my language, but also considerate of this being a court that people are playing on' Credit: Nike
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Nike partners with artist Kaws to create bold and beautiful New York basketball courts
POSTED 23 Nov 2016 . BY Kim Megson
The side-by-side full courts have been painted with swirling, brightly-coloured patterns and motifs. Credit: Nike
I wanted to find the sweet spot where it works visually and functionally – how it’s broken up by the game’s lines and works with my images. It will have an intimate effect on the players that use the court
– Kaws
Sports giant Nike has partnered with artist Kaws to cover two of New York’s community basketball courts with his signature murals.

Located in Sara D. Roosevelt Park on Manhattan’s Stanton Street, the side-by-side full courts have been painted with swirling, brightly-coloured patterns and motifs.

“My approach to the courts was very similar to how I would work on canvas,” said Brooklyn-based Kaws, whose real name is Brian Donnelly. “I wanted to create something that was true to my language, but also considerate of this being a court that people are playing on.

“I wanted to find the sweet spot where it works visually and functionally – how it’s broken up by the game’s lines and works with my images. It will have an intimate effect on the players that use the court.”

Nike has partnered with the city’s Parks and Recreation Department for the project, which is part of a larger campaign called New York Made. The company said it wants to “elevate sport, culture and community through innovative collaborations” in the city.

Kaws claimed public art and design projects are key to engaging with local communities.

“I always think about when I was young and the things I had interaction with, whether it was skateboard graphics or magazines, and how art reached me,” he said. “I’ve been conscious of how my work disseminates and reaches people. It could be a canvas in a museum, or it could be a court, a wall or a t-shirt.

“I like the idea of public art because it reaches people in a casual way, and when they aren’t necessarily looking for it.”

Art and street basketball have mixed before, notably in Paris, where fashion brand Pigalle and architecture firm Ill-Studio recently created a vivid multicoloured basketball court squeezed between two apartment buildings.
The courts are located in Sara D. Roosevelt Park on Manhattan’s Stanton Street Credit: Nike
Artist Kaws painted his signature motifs onto the courts Credit: Nike
The artist used to live on Stanton Street and passed the park every day Credit: Nike
Nike's New York Made campaign celebrates creativity in the city Credit: Nike
The company said it wants to 'elevate sport, culture and community through innovative collaborations' in the city Credit: Nike
Kaws said: 'I wanted to create something that was true to my language, but also considerate of this being a court that people are playing on' Credit: Nike
RELATED STORIES
Fashion designer Pigelle creates a dazzling secret basketball court for Paris


Parisian fashion brand Pigalle and architecture firm Ill-Studio have collaborated to create a vivid multicoloured basketball court squeezed between two apartment buildings in the French capital’s 9th arrondissement.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
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21-23 Jun 2026

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Midlands (Venue TBA), Liphook, United Kingdom
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+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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