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NEWS
Sport England launches coaching plan to reach out to the inactive
POSTED 30 Nov 2016 . BY Matthew Campelli
According to Sport England, a third of inactive people who be encouraged if they had a good coach Credit: SpeedKingz/Shutterstock.com
Sport England has kicked off a review of the current coaching qualifications framework in an attempt to upskill physical activity professionals to work with inactive or underrepresented people.

As part of the grassroots sport quango’s Coaching Plan for England, 1,000 new apprentice coaches will be recruited, while current coaches will be taught how to deliver a “warm welcome”, “no jargon” and a “pressure-free environment” for new people taking part.

The plan forms part of Sport England’s overarching ambition to reach out to physically inactive members of the population as detailed in its Towards an Active Nation strategy.

Figures presented by the organisation reveal that a third of all people who don’t play sport would be encouraged to if they had an inspirational and understanding coach.

The Coaching Plan for England puts forward a “rethink” of the way coaches are recruited, trained and supported, with an “emphasis on serving complete beginners”.

One priority of the plan is to encourage the recruitment of more black, Asian and minority ethnic (BAME) coaches, as well as female coaches and LGBT coaches.

An advisory group will be set up to find ways to encourage more coaches from these backgrounds.

Digital methods of learning coaching skills will also be highlighted as a way to “attract a broader range of people to the role”.

Phil Smith, Sport England director of sport, said that to get more people active “we have to move past the, often inaccurate, perception of impatient coaches shouting from the sidelines”.

“The reality of coaching is that it can be so much more,” he added. “Connecting with people, understanding their needs and tailoring support to create the best experience for them is where the future of coaching lies.”

Danny Kerry, who coached Team GB’s women’s hockey team to gold at the Rio 2016 Olympics, endorses the scheme.

He said: “If we’re going to get more people living healthy and active lifestyles – whatever a person’s background or level of ability – we need to do everything we can to create excellent experiences, every single time.”
RELATED STORIES
  Sport England to fund local delivery pilots from March 2017


Three or four location-based physical activity projects will be funded by Sport England in March 2017 as part of its local delivery pilot scheme.
  Ninety per cent of sports bodies have no ethnic minority representation at senior level


Sport England has earmarked a “six-figure investment” fund to address the shocking dearth of ethnic minority board members and executives in the sports industry.
  Clubs and community groups encouraged to bid for £7.5m Sport England facilities money


Community groups or public bodies who want to transform underused sports centres or fields can apply for a slice of Sport England’s £7.5m (US$9.3m, €8.7m) facilities fund.
  Sport England reveals new funding timeline


Sports organisations and governing bodies will be able to apply for grants through Sport England’s new funding programmes from December 2016.
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Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Hoshino Resorts combats summer heat with medically-supervised cool bathing programme for KAI onsen
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NEWS
Sport England launches coaching plan to reach out to the inactive
POSTED 30 Nov 2016 . BY Matthew Campelli
According to Sport England, a third of inactive people who be encouraged if they had a good coach Credit: SpeedKingz/Shutterstock.com
Sport England has kicked off a review of the current coaching qualifications framework in an attempt to upskill physical activity professionals to work with inactive or underrepresented people.

As part of the grassroots sport quango’s Coaching Plan for England, 1,000 new apprentice coaches will be recruited, while current coaches will be taught how to deliver a “warm welcome”, “no jargon” and a “pressure-free environment” for new people taking part.

The plan forms part of Sport England’s overarching ambition to reach out to physically inactive members of the population as detailed in its Towards an Active Nation strategy.

Figures presented by the organisation reveal that a third of all people who don’t play sport would be encouraged to if they had an inspirational and understanding coach.

The Coaching Plan for England puts forward a “rethink” of the way coaches are recruited, trained and supported, with an “emphasis on serving complete beginners”.

One priority of the plan is to encourage the recruitment of more black, Asian and minority ethnic (BAME) coaches, as well as female coaches and LGBT coaches.

An advisory group will be set up to find ways to encourage more coaches from these backgrounds.

Digital methods of learning coaching skills will also be highlighted as a way to “attract a broader range of people to the role”.

Phil Smith, Sport England director of sport, said that to get more people active “we have to move past the, often inaccurate, perception of impatient coaches shouting from the sidelines”.

“The reality of coaching is that it can be so much more,” he added. “Connecting with people, understanding their needs and tailoring support to create the best experience for them is where the future of coaching lies.”

Danny Kerry, who coached Team GB’s women’s hockey team to gold at the Rio 2016 Olympics, endorses the scheme.

He said: “If we’re going to get more people living healthy and active lifestyles – whatever a person’s background or level of ability – we need to do everything we can to create excellent experiences, every single time.”
RELATED STORIES
Sport England to fund local delivery pilots from March 2017


Three or four location-based physical activity projects will be funded by Sport England in March 2017 as part of its local delivery pilot scheme.
Ninety per cent of sports bodies have no ethnic minority representation at senior level


Sport England has earmarked a “six-figure investment” fund to address the shocking dearth of ethnic minority board members and executives in the sports industry.
Clubs and community groups encouraged to bid for £7.5m Sport England facilities money


Community groups or public bodies who want to transform underused sports centres or fields can apply for a slice of Sport England’s £7.5m (US$9.3m, €8.7m) facilities fund.
Sport England reveals new funding timeline


Sports organisations and governing bodies will be able to apply for grants through Sport England’s new funding programmes from December 2016.
MORE NEWS
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Hoshino Resorts combats summer heat with medically-supervised cool bathing programme for KAI onsen
Hoshino Resorts has developed a “Cool-down onsen soak” programme at properties with Japanese onsen facilities – those within the company’s KAI brand.
Rainforest immersion and mindfulness are on offer at The Ritz-Carlton, Langkawi, for Global Wellness Day
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day (GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation experiences.
Longevitix launches AI-powered platform to deliver longevity medicine at scale
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI- powered intelligence system to help physicians deliver continuous, personalised longevity- focused care at scale.
+ More news   
 
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Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]
+ More featured suppliers  
COMPANY PROFILES
Living Earth Crafts

For over 50 years, LEC has been manufacturing award-winning spa equipment for the world’s finest spas [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS