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NEWS
Virgin Active to keep two clubs following competition enquiry into DLL deal
POSTED 25 May 2017 . BY Tom Walker
Virgin Active will introduce the Pack - its group cycle product - into all major territories
Two of the 16 health clubs which David Lloyd Leisure (DLL) intended to acquire from Virgin Active will now not be included in the deal, after concerns were raised by a competition watchdog.

The Competition and Markets Authority (CMA) said that DLL must “resolve concerns” relating to Virgin clubs in Brighton and Clearview, Essex, by Friday 26 May, in order to avoid an in-depth phase two investigation.

To avoid the in-depth investigation, DLL will leave the two clubs in Virgin Active’s ownership, while pushing to finalise a deal for the other 14 sites.

In a statement, the CMA said: “Following an initial investigation into the merger, we have found that the two Virgin Active gyms compete closely with the nearby David Lloyd gyms, and would face limited competition from other operators after the merger.

“The CMA is concerned that this loss of competition could result in higher prices or worse deals being offered to gym users in these areas.

“It is therefore going to refer the merger for an in-depth Phase 2 investigation by an independent group of CMA panel members unless David Lloyd is able to offer proposals that resolve the competition concerns by 26 May 2017.”

In response, Virgin Active said it was “delighted” to be keeping the two properties in its ownership.

A spokersperson told Health Club Management: “We can confirm that our clubs in Brighton and Clearview in Essex are to remain under our ownership following a review of their proposed sale to another gym chain.

“We’re pleased they will be remaining part of the family and look forward to continuing to provide members at both clubs with the great fitness and wellbeing experiences they’ve come to expect from us.”

First announced in February, DLL’s acquisition of the Virgin Active clubs will bring the number of sites in the DLL portfolio to 109.

DLL currently operates 83 clubs in the UK with a further 12 in the Netherlands, Belgium and Spain.
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Virgin Active to keep two clubs following competition enquiry into DLL deal
POSTED 25 May 2017 . BY Tom Walker
Virgin Active will introduce the Pack - its group cycle product - into all major territories
Two of the 16 health clubs which David Lloyd Leisure (DLL) intended to acquire from Virgin Active will now not be included in the deal, after concerns were raised by a competition watchdog.

The Competition and Markets Authority (CMA) said that DLL must “resolve concerns” relating to Virgin clubs in Brighton and Clearview, Essex, by Friday 26 May, in order to avoid an in-depth phase two investigation.

To avoid the in-depth investigation, DLL will leave the two clubs in Virgin Active’s ownership, while pushing to finalise a deal for the other 14 sites.

In a statement, the CMA said: “Following an initial investigation into the merger, we have found that the two Virgin Active gyms compete closely with the nearby David Lloyd gyms, and would face limited competition from other operators after the merger.

“The CMA is concerned that this loss of competition could result in higher prices or worse deals being offered to gym users in these areas.

“It is therefore going to refer the merger for an in-depth Phase 2 investigation by an independent group of CMA panel members unless David Lloyd is able to offer proposals that resolve the competition concerns by 26 May 2017.”

In response, Virgin Active said it was “delighted” to be keeping the two properties in its ownership.

A spokersperson told Health Club Management: “We can confirm that our clubs in Brighton and Clearview in Essex are to remain under our ownership following a review of their proposed sale to another gym chain.

“We’re pleased they will be remaining part of the family and look forward to continuing to provide members at both clubs with the great fitness and wellbeing experiences they’ve come to expect from us.”

First announced in February, DLL’s acquisition of the Virgin Active clubs will bring the number of sites in the DLL portfolio to 109.

DLL currently operates 83 clubs in the UK with a further 12 in the Netherlands, Belgium and Spain.
RELATED STORIES
David Lloyd Leisure set to buy Virgin Active sites


David Lloyd Leisure (DLL) has exchanged contracts to buy 16 Virgin Active health clubs for an undisclosed sum.  
MORE NEWS
Longevitix launches AI-powered platform to deliver longevity medicine at scale
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI- powered intelligence system to help physicians deliver continuous, personalised longevity- focused care at scale.
Atmantan Wellness Centre announces new wellness destination in Hyderabad
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and 2029.
The Retreat Costa Rica debuts Vida Mía Longevity Centre
Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and Spa.
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
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Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
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Borghese Roma

Borghese is an Italian luxury skincare brand founded in 1957 by Princess Marcella Borghese. [more...]
+ More profiles  
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+ More catalogues  

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+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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