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NEWS
Boutique operator Victus Soul opens first studio in London
POSTED 03 Dec 2018 . BY Tom Walker
London's thriving boutique fitness market has a new entrant – Victus Soul, a studio offering boxing and running-inspired group exercise classes.

Located close to the Tower of London in Aldgate, Victus Soul offers two workouts – HIIT & Run and HIIT & Box.

The concept has been created by founders Paul Trendell and Chris Djuric, in collaboration with fitness presenter Dean Hodgkin and master trainers Alice Rickard and Jamal Kurdi.

The 60 and 40-minute classes combine either running or boxing with strength training and recovery. The class timetable varies each day, with either a full body focus or a primal movement focus (Pull/Push, Squat/Lunge and Bend/Rotate).

According to Trendell and Djuric, Victus Soul will prioritise technique, form and recovery, with a focus on providing an experience "similar to personal training, but with the high-energy atmosphere of working out in a group".

The first site features two studios, housing Woodway treadmills, Aquabags and custom-made benches.

There is also a ‘Soul Bar’, situated in the studio gallery, serving healthy snacks and drinks and post-workout nutrition – including shakes and juices.

The studio will initially offer 36 classes per week and has established a flexible pricing model with pay-as-you-go sessions starting from £20 per drop-in. Packages and memberships are also available.

“The concept was inspired by the latest fitness trends emerging globally through our own research, and we are looking forward to people experiencing our workouts," said co-founder Paul Trendell.

"We have carefully designed our studio to provide a premium experience from the moment you walk through the door – we hope that people will come for a daily workout, but also want to be a part of a community.”
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Victus Soul makes entrance onto thriving boutique fitness market, London to become first capital city with inland surfing, visitor attraction based on The War of the Worlds set to open and Sir Roy Strong calls on galleries and museums to lower entrance fees for younger visitors.
  Victus Soul sets sights on growth as concept is 'locked down'


New boutique studio Victus Soul is targeting growth within the UK and overseas as it makes a success of its HIIT concept of running and boxing-inspired group exercise classes with a particular focus on recovery.
  Gym owner slams banks for coronavirus loan scheme failure


Paul Trendell, founder and CEO of boutique operator Victus Soul, has questioned the way banks are handling the government's Coronavirus Business Interruption Loan Scheme (CBILS).
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Boutique operator Victus Soul opens first studio in London
POSTED 03 Dec 2018 . BY Tom Walker
London's thriving boutique fitness market has a new entrant – Victus Soul, a studio offering boxing and running-inspired group exercise classes.

Located close to the Tower of London in Aldgate, Victus Soul offers two workouts – HIIT & Run and HIIT & Box.

The concept has been created by founders Paul Trendell and Chris Djuric, in collaboration with fitness presenter Dean Hodgkin and master trainers Alice Rickard and Jamal Kurdi.

The 60 and 40-minute classes combine either running or boxing with strength training and recovery. The class timetable varies each day, with either a full body focus or a primal movement focus (Pull/Push, Squat/Lunge and Bend/Rotate).

According to Trendell and Djuric, Victus Soul will prioritise technique, form and recovery, with a focus on providing an experience "similar to personal training, but with the high-energy atmosphere of working out in a group".

The first site features two studios, housing Woodway treadmills, Aquabags and custom-made benches.

There is also a ‘Soul Bar’, situated in the studio gallery, serving healthy snacks and drinks and post-workout nutrition – including shakes and juices.

The studio will initially offer 36 classes per week and has established a flexible pricing model with pay-as-you-go sessions starting from £20 per drop-in. Packages and memberships are also available.

“The concept was inspired by the latest fitness trends emerging globally through our own research, and we are looking forward to people experiencing our workouts," said co-founder Paul Trendell.

"We have carefully designed our studio to provide a premium experience from the moment you walk through the door – we hope that people will come for a daily workout, but also want to be a part of a community.”
RELATED STORIES
Latest Leisure Opportunities news round-up is now live!


Victus Soul makes entrance onto thriving boutique fitness market, London to become first capital city with inland surfing, visitor attraction based on The War of the Worlds set to open and Sir Roy Strong calls on galleries and museums to lower entrance fees for younger visitors.
Victus Soul sets sights on growth as concept is 'locked down'


New boutique studio Victus Soul is targeting growth within the UK and overseas as it makes a success of its HIIT concept of running and boxing-inspired group exercise classes with a particular focus on recovery.
Gym owner slams banks for coronavirus loan scheme failure


Paul Trendell, founder and CEO of boutique operator Victus Soul, has questioned the way banks are handling the government's Coronavirus Business Interruption Loan Scheme (CBILS).
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A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
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Healing sanctuary Tulah Clinical Wellness opens in Kerala
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS