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NEWS
EMS-focused franchise operator Personal20 launches Lisbon studio
POSTED 28 Feb 2019 . BY Tom Walker
The studio offers electrical muscle stimulation training as well as group exercise classes

This is the fitness concept Lisbon has been missing
– Andreia Sequeira
Boutique franchise operator Personal20 has opened a new studio in the Portuguese capital Lisbon.

The studio offers electrical muscle stimulation (EMS) training as well as group exercise classes across three disciplines – pilates, yoga and HIIT.

As part of the operator's holistic approach to fitness, it will also offer coaching and nutritional support for members.

The club will be operated as a franchise and is owned by entrepreneur Andreia Sequeira.

“This new concept is aimed and those who are looking for faster and more effective results, being monitored in a welcoming space by an excellent team of professionals," she said.

"This is the fitness concept Lisbon has been missing.”

Portugal-based Personal20 is one of the only franchise operators currently focusing on EMS training.

It has expanded steadily since its launch in 2016 and is set to open its 10th studio in the city of Leira in March 2019.

It currently has sites operating in Portugal, the US, the United Arab Emirates and Qatar.

One of the co-founders of Personal20 is entrepreneur Pedro Ruiz, founder of women-only gym franchise Vivafit.
RELATED STORIES
  Balance company acquires Viva Fit – aims for 100% growth


  FEATURE: EMS training: Fitness-kit.net special


We round up some of the latest new launches in the area of EMS training
  FEATURE: Promotional feature: miha bodytec


miha bodytec has created a fast-track to superior fitness, using EMS (electrical muscle stimulation)
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The Good Spa Guide sets up event for modified Good Spa Guide Awards
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McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
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©Cybertrek 2026
Uniting the world of spa & wellness
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Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
EMS-focused franchise operator Personal20 launches Lisbon studio
POSTED 28 Feb 2019 . BY Tom Walker
The studio offers electrical muscle stimulation training as well as group exercise classes
This is the fitness concept Lisbon has been missing
– Andreia Sequeira
Boutique franchise operator Personal20 has opened a new studio in the Portuguese capital Lisbon.

The studio offers electrical muscle stimulation (EMS) training as well as group exercise classes across three disciplines – pilates, yoga and HIIT.

As part of the operator's holistic approach to fitness, it will also offer coaching and nutritional support for members.

The club will be operated as a franchise and is owned by entrepreneur Andreia Sequeira.

“This new concept is aimed and those who are looking for faster and more effective results, being monitored in a welcoming space by an excellent team of professionals," she said.

"This is the fitness concept Lisbon has been missing.”

Portugal-based Personal20 is one of the only franchise operators currently focusing on EMS training.

It has expanded steadily since its launch in 2016 and is set to open its 10th studio in the city of Leira in March 2019.

It currently has sites operating in Portugal, the US, the United Arab Emirates and Qatar.

One of the co-founders of Personal20 is entrepreneur Pedro Ruiz, founder of women-only gym franchise Vivafit.
RELATED STORIES
Balance company acquires Viva Fit – aims for 100% growth


FEATURE: EMS training: Fitness-kit.net special


We round up some of the latest new launches in the area of EMS training
FEATURE: Promotional feature: miha bodytec


miha bodytec has created a fast-track to superior fitness, using EMS (electrical muscle stimulation)
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
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+ More news   
 
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Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]
+ More featured suppliers  
COMPANY PROFILES
Fenix Group srl

Founded in Italy by Gianluca Cavalletti, Fenix Group introduced Endospheres with the aim of redefini [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS