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NEWS
Study: financial incentive of just US$2 a day could help get 'two thirds of people' into fitness
POSTED 05 Jun 2019 . BY Tom Walker
In addition to financial incentives, the opportunity to socialise and meet new friends is another driver behind fitness
More than two thirds (68 per cent) of Americans would devote at least an hour each day on fitness activities, if they'd receive a financial incentive of as little as US$2 (€1.8, £1.5) per day.

The 2019 UnitedHealthcare Wellness Checkup Survey, published this week, also reveals that nearly 60 per cent of people would be more likely to participate in fitness sessions which offered an opportunity to socialise or make friends.

The nationwide study examined people’s opinions about health topics and preferences, with the aim of offering insights to help improve employer-sponsored wellbeing programmes.

Worryingly, the study showed that most people underestimate the connection between lifestyle choices and chronic conditions.

Only a fifth (22 per cent) of survey respondents recognised that 80 per cent or more of the incidence of premature chronic conditions – such as heart disease, stroke and diabetes – are generally caused by modifiable lifestyle choices, such as smoking or unhealthy diets.

More than half (53 per cent) of survey respondents also anticipate being able to accomplish everyday activities until 80 or older, including 11 per cent saying those tasks will “never” be an issue.

Compiled by health care specialist UnitedHealthcare, the UnitedHealthcare Wellness Checkup Survey was based on a sample of 1,000 US adults aged 18 and older.

The study is the latest to suggest that financial incentives could be the key to getting people more physically active.

Last year, a major report by research institute RAND Europe also stated that offering tangible benefits dramatically increased people's physical activity levels.

It is a trend identified by HCM nearly a decaded ago, with editor Liz Terry writing an 'editor's letter' on the topic in October 2010.

To download and study the full results of the UnitedHealthcare report, click here.
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Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Study: financial incentive of just US$2 a day could help get 'two thirds of people' into fitness
POSTED 05 Jun 2019 . BY Tom Walker
In addition to financial incentives, the opportunity to socialise and meet new friends is another driver behind fitness
More than two thirds (68 per cent) of Americans would devote at least an hour each day on fitness activities, if they'd receive a financial incentive of as little as US$2 (€1.8, £1.5) per day.

The 2019 UnitedHealthcare Wellness Checkup Survey, published this week, also reveals that nearly 60 per cent of people would be more likely to participate in fitness sessions which offered an opportunity to socialise or make friends.

The nationwide study examined people’s opinions about health topics and preferences, with the aim of offering insights to help improve employer-sponsored wellbeing programmes.

Worryingly, the study showed that most people underestimate the connection between lifestyle choices and chronic conditions.

Only a fifth (22 per cent) of survey respondents recognised that 80 per cent or more of the incidence of premature chronic conditions – such as heart disease, stroke and diabetes – are generally caused by modifiable lifestyle choices, such as smoking or unhealthy diets.

More than half (53 per cent) of survey respondents also anticipate being able to accomplish everyday activities until 80 or older, including 11 per cent saying those tasks will “never” be an issue.

Compiled by health care specialist UnitedHealthcare, the UnitedHealthcare Wellness Checkup Survey was based on a sample of 1,000 US adults aged 18 and older.

The study is the latest to suggest that financial incentives could be the key to getting people more physically active.

Last year, a major report by research institute RAND Europe also stated that offering tangible benefits dramatically increased people's physical activity levels.

It is a trend identified by HCM nearly a decaded ago, with editor Liz Terry writing an 'editor's letter' on the topic in October 2010.

To download and study the full results of the UnitedHealthcare report, click here.
RELATED STORIES
Could financial incentives be the key to getting people more physically active?


A study by research institute RAND Europe has suggested that there is a simple way to dramatically increase people's physical activity levels – by offering them tangible financial rewards.
MORE NEWS
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Healing sanctuary Tulah Clinical Wellness opens in Kerala
Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
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Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
+ More news   
 
FEATURED SUPPLIERS

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Introducing Silent Loads: Wildsmith’s newest advancement in personalised wellbeing
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa guests with precision and depth. [more...]
+ More featured suppliers  
COMPANY PROFILES
WDT Werner Dosiertechnik GmbH & Co. KG

WDT was founded 40 years ago by Dietmar Werner with the invention of a dosing system for calcium hyp [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS