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NEWS
Study: financial incentive of just US$2 a day could help get 'two thirds of people' into fitness
POSTED 05 Jun 2019 . BY Tom Walker
In addition to financial incentives, the opportunity to socialise and meet new friends is another driver behind fitness
More than two thirds (68 per cent) of Americans would devote at least an hour each day on fitness activities, if they'd receive a financial incentive of as little as US$2 (€1.8, £1.5) per day.

The 2019 UnitedHealthcare Wellness Checkup Survey, published this week, also reveals that nearly 60 per cent of people would be more likely to participate in fitness sessions which offered an opportunity to socialise or make friends.

The nationwide study examined people’s opinions about health topics and preferences, with the aim of offering insights to help improve employer-sponsored wellbeing programmes.

Worryingly, the study showed that most people underestimate the connection between lifestyle choices and chronic conditions.

Only a fifth (22 per cent) of survey respondents recognised that 80 per cent or more of the incidence of premature chronic conditions – such as heart disease, stroke and diabetes – are generally caused by modifiable lifestyle choices, such as smoking or unhealthy diets.

More than half (53 per cent) of survey respondents also anticipate being able to accomplish everyday activities until 80 or older, including 11 per cent saying those tasks will “never” be an issue.

Compiled by health care specialist UnitedHealthcare, the UnitedHealthcare Wellness Checkup Survey was based on a sample of 1,000 US adults aged 18 and older.

The study is the latest to suggest that financial incentives could be the key to getting people more physically active.

Last year, a major report by research institute RAND Europe also stated that offering tangible benefits dramatically increased people's physical activity levels.

It is a trend identified by HCM nearly a decaded ago, with editor Liz Terry writing an 'editor's letter' on the topic in October 2010.

To download and study the full results of the UnitedHealthcare report, click here.
RELATED STORIES
  Could financial incentives be the key to getting people more physically active?


A study by research institute RAND Europe has suggested that there is a simple way to dramatically increase people's physical activity levels – by offering them tangible financial rewards.
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Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
Corinthia appoints Peter Roth as president of hotel operations
Peter Roth has been appointed as Corinthia’s president of hotel operations.
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Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

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Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
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COMPANY PROFILES
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Templespa was founded in 2000 by Liz and Mark Warom, seasoned entrepreneurs with a proven track reco [more...]
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Borghese is an Italian luxury skincare brand founded in 1957 by Princess Marcella Borghese. [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Study: financial incentive of just US$2 a day could help get 'two thirds of people' into fitness
POSTED 05 Jun 2019 . BY Tom Walker
In addition to financial incentives, the opportunity to socialise and meet new friends is another driver behind fitness
More than two thirds (68 per cent) of Americans would devote at least an hour each day on fitness activities, if they'd receive a financial incentive of as little as US$2 (€1.8, £1.5) per day.

The 2019 UnitedHealthcare Wellness Checkup Survey, published this week, also reveals that nearly 60 per cent of people would be more likely to participate in fitness sessions which offered an opportunity to socialise or make friends.

The nationwide study examined people’s opinions about health topics and preferences, with the aim of offering insights to help improve employer-sponsored wellbeing programmes.

Worryingly, the study showed that most people underestimate the connection between lifestyle choices and chronic conditions.

Only a fifth (22 per cent) of survey respondents recognised that 80 per cent or more of the incidence of premature chronic conditions – such as heart disease, stroke and diabetes – are generally caused by modifiable lifestyle choices, such as smoking or unhealthy diets.

More than half (53 per cent) of survey respondents also anticipate being able to accomplish everyday activities until 80 or older, including 11 per cent saying those tasks will “never” be an issue.

Compiled by health care specialist UnitedHealthcare, the UnitedHealthcare Wellness Checkup Survey was based on a sample of 1,000 US adults aged 18 and older.

The study is the latest to suggest that financial incentives could be the key to getting people more physically active.

Last year, a major report by research institute RAND Europe also stated that offering tangible benefits dramatically increased people's physical activity levels.

It is a trend identified by HCM nearly a decaded ago, with editor Liz Terry writing an 'editor's letter' on the topic in October 2010.

To download and study the full results of the UnitedHealthcare report, click here.
RELATED STORIES
Could financial incentives be the key to getting people more physically active?


A study by research institute RAND Europe has suggested that there is a simple way to dramatically increase people's physical activity levels – by offering them tangible financial rewards.
MORE NEWS
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
Corinthia appoints Peter Roth as president of hotel operations
Peter Roth has been appointed as Corinthia’s president of hotel operations.
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
Kai Kusatsu, an onsen ryokan property has launched in the famous Japanese hot spring destination, Kusatsu Onsen in Gunma Prefecture.
Luxury resort coming to Hunter Valley will have longevity spa
Private hotel owner and developer HVL Hotels will open a new luxury resort and tourism destination called Laval Hunter Valley in the second half of 2027 in Pokolbin, Australia.
+ More news   
 
FEATURED SUPPLIERS

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
Templespa

Templespa was founded in 2000 by Liz and Mark Warom, seasoned entrepreneurs with a proven track reco [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS