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NEWS
Study: financial incentive of just US$2 a day could help get 'two thirds of people' into fitness
POSTED 05 Jun 2019 . BY Tom Walker
In addition to financial incentives, the opportunity to socialise and meet new friends is another driver behind fitness
More than two thirds (68 per cent) of Americans would devote at least an hour each day on fitness activities, if they'd receive a financial incentive of as little as US$2 (€1.8, £1.5) per day.

The 2019 UnitedHealthcare Wellness Checkup Survey, published this week, also reveals that nearly 60 per cent of people would be more likely to participate in fitness sessions which offered an opportunity to socialise or make friends.

The nationwide study examined people’s opinions about health topics and preferences, with the aim of offering insights to help improve employer-sponsored wellbeing programmes.

Worryingly, the study showed that most people underestimate the connection between lifestyle choices and chronic conditions.

Only a fifth (22 per cent) of survey respondents recognised that 80 per cent or more of the incidence of premature chronic conditions – such as heart disease, stroke and diabetes – are generally caused by modifiable lifestyle choices, such as smoking or unhealthy diets.

More than half (53 per cent) of survey respondents also anticipate being able to accomplish everyday activities until 80 or older, including 11 per cent saying those tasks will “never” be an issue.

Compiled by health care specialist UnitedHealthcare, the UnitedHealthcare Wellness Checkup Survey was based on a sample of 1,000 US adults aged 18 and older.

The study is the latest to suggest that financial incentives could be the key to getting people more physically active.

Last year, a major report by research institute RAND Europe also stated that offering tangible benefits dramatically increased people's physical activity levels.

It is a trend identified by HCM nearly a decaded ago, with editor Liz Terry writing an 'editor's letter' on the topic in October 2010.

To download and study the full results of the UnitedHealthcare report, click here.
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Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Study: financial incentive of just US$2 a day could help get 'two thirds of people' into fitness
POSTED 05 Jun 2019 . BY Tom Walker
In addition to financial incentives, the opportunity to socialise and meet new friends is another driver behind fitness
More than two thirds (68 per cent) of Americans would devote at least an hour each day on fitness activities, if they'd receive a financial incentive of as little as US$2 (€1.8, £1.5) per day.

The 2019 UnitedHealthcare Wellness Checkup Survey, published this week, also reveals that nearly 60 per cent of people would be more likely to participate in fitness sessions which offered an opportunity to socialise or make friends.

The nationwide study examined people’s opinions about health topics and preferences, with the aim of offering insights to help improve employer-sponsored wellbeing programmes.

Worryingly, the study showed that most people underestimate the connection between lifestyle choices and chronic conditions.

Only a fifth (22 per cent) of survey respondents recognised that 80 per cent or more of the incidence of premature chronic conditions – such as heart disease, stroke and diabetes – are generally caused by modifiable lifestyle choices, such as smoking or unhealthy diets.

More than half (53 per cent) of survey respondents also anticipate being able to accomplish everyday activities until 80 or older, including 11 per cent saying those tasks will “never” be an issue.

Compiled by health care specialist UnitedHealthcare, the UnitedHealthcare Wellness Checkup Survey was based on a sample of 1,000 US adults aged 18 and older.

The study is the latest to suggest that financial incentives could be the key to getting people more physically active.

Last year, a major report by research institute RAND Europe also stated that offering tangible benefits dramatically increased people's physical activity levels.

It is a trend identified by HCM nearly a decaded ago, with editor Liz Terry writing an 'editor's letter' on the topic in October 2010.

To download and study the full results of the UnitedHealthcare report, click here.
RELATED STORIES
Could financial incentives be the key to getting people more physically active?


A study by research institute RAND Europe has suggested that there is a simple way to dramatically increase people's physical activity levels – by offering them tangible financial rewards.
MORE NEWS
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
FEATURED SUPPLIERS

Introducing Silent Loads: Wildsmith’s newest advancement in personalised wellbeing
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa guests with precision and depth. [more...]

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]
+ More featured suppliers  
COMPANY PROFILES
Elemis

Elemis was founded in London in 1989 by Linda Steiner whose vision was to create a skincare range as [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS